10 customisable OKR examples for Social Platforms
What are Social Platforms OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Platforms to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Social Platforms OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Social Platforms OKRs examples
We've added many examples of Social Platforms Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to elevate content quality across all social platforms
Elevate content quality across all social platforms
Increase average engagement rate per post by 20%
Create content targeting audience interests and preferences
Initiate interactive activities like poll or contest
Boost posts with high engagement rates
Implement a rigorous content review process leading to 100% checked posts
Develop comprehensive content guidelines and review checklist
Establish quality control with routine audits
Designate and train content review team
Reduce content-related complaints and reports by 30%
Implement regular content quality checks
Provide user-friendly reporting mechanisms
Improve content moderation with AI and manual strategies
2. OKRs to amplify clothing sales via social media platforms
Amplify clothing sales via social media platforms
Increase social media followers by 25% to widen customer base
Engage personally with followers through direct messages and comments
Implement targeted social media advertising campaigns
Share engaging, high-value content regularly on all social media platforms
Post daily engaging content to boost website traffic by 30%
Research trends to identify relevant and engaging content themes
Track website traffic to measure content's impact
Create and schedule daily posts featuring identified themes
Achieve a 15% increase in annual purchase conversion rate on all platforms
Implement effective customer retention strategies
Improve website design to enhance user experience
Boost ad campaigns targeting potential customers
3. OKRs to boost brand recognition and engagement on all social media platforms
Boost brand recognition and engagement on all social media platforms
Enhance brand exposure by launching 2 influencer partnerships
Negotiate contract terms with chosen influencers
Identify potential influencers relevant to our brand and audience
Plan and execute influencer marketing campaigns
Achieve a 10% increase in user interactions (likes, shares, comments)
Establish regular posting schedule for consistent user engagement
Develop engaging content that encourages audience interaction
Implement promotions that incentivize likes, shares, comments
Increase overall social media following by 30%
Produce engaging content consistently across all social media platforms
Collaborate with popular influencers in the industry
Implement targeted ad campaigns to attract potential followers
4. OKRs to enhance interaction and engagement on our social media platforms
Enhance interaction and engagement on our social media platforms
Conduct 10 interactive live sessions to facilitate direct communication with followers
Schedule and advertise the dates for each live session
Host and moderate each session, engaging with followers
Plan topics and content for 10 live interactive sessions
Gather and categorize feedback from 500 users to better inform our content strategy
Analyze user responses and categorize feedback
Distribute surveys to gather user feedback
Update content strategy based on feedback patterns
Increase average post comments by 30% to improve social media engagement
Develop more engaging, relatable content to spark discussion
Respond interactively to existing comments to foster dialogue
Prompt followers to comment with questions or polls
5. OKRs to elevate WorldFirst brand globally on social platforms
Elevate WorldFirst brand globally on social platforms
Achieve 20% increase in engagement rates on posted global content
Initiate consistent, authentic interactions with followers on all posts
Implement feedback surveys to improve content quality and relevance
Create tailored, relevant content specific to each global audience
Generate 10% more global leads through social media campaigns
Develop and implement targeted social media marketing strategies
Increase post frequency on all social media channels
Track, analyze, and adjust strategies based on performance
Increase international follower count by 30% across all social media channels
Create content resonating with diverse international cultures
Implement targeted social media campaigns globally
Engage with followers in different time zones
6. OKRs to amplify lead generation via social media platforms
Amplify lead generation via social media platforms
Generate 15% more conversions through Facebook ads by improving targeting
Increase ad spend focused on targeted demographic
Tailor ad content to engage the identified demographic
Identify demographic with the highest conversion rate
Boost Instagram engagement rate by 25% through interactive content
Incorporate quizzes and polls in Instagram stories frequently
Regularly host live Q&A or discussion sessions
Develop engaging, user-generated Instagram challenges
Increase LinkedIn followers by 30% to enhance professional exposure
Promote LinkedIn profile across different social media platforms
Publish high-value content regularly to attract new followers
Engage with followers by responding or liking their comments
7. OKRs to enhance brand presence on various social platforms
Enhance brand presence on various social platforms
Achieve a 20% growth in Instagram followers
Collaborate with influencers for shoutouts or promotions
Develop engaging content relevant to target audience
Consistently engage with followers through comments and DMs
Increase newsletter subscribers by 30%
Promote the newsletter through social media and email campaigns
Offer exclusive content for newsletter subscribers
Implement a user-friendly and attractive subscription form on the website
Boost Podcast listenership by 25%
Improve podcast content based on listener feedback
Promote the podcast on relevant social media platforms
Invite popular guests to increase audience interest
Drive Website traffic up by 15%
Implement search engine optimization strategies to improve page ranking
Increase frequency of engaging, relevant content posts
Launch a targeted social media marketing campaign
8. OKRs to increase customer value and engagement on all social platforms
Increase customer value and engagement on all social platforms
Achieve a 20% increase in daily active users across all social media channels
Increase frequency of user interaction across channels
Develop and implement daily engaging content strategy
Plan and execute targeted social media promotions
Attract, retain and convert 200 new high-value customers from social media interactions
Develop a catchy social media campaign targeting high-value clientele
Implement a strategic customer retention program on social platforms
Foster engagement to drive conversions through personalized offers and incentives
Improve average engagement metric by 15% per social media post
Increase frequency of posts during high engagement periods
Utilize attractive visuals and interactive content in posts
Optimize posts with a strong call-to-action to encourage comments, likes, shares
9. OKRs to boost followers on all social media platforms
Boost followers on all social media platforms
Raise YouTube subscription by 50%
Actively engage with subscribers through comments and live videos
Consistently promote subscription in video intros/outros
Create engaging content tailored to target audience interests
Increase Twitter followers by 25%
Follow, like, and interact with relevant profiles
Run targeted Twitter ads to gain followers
Create engaging daily tweets involving trending topics
Achieve a 30% increase in Instagram followers
Launch a targeted advertising campaign on Instagram to attract new followers
Collaborate with influencers popular among your target audience
Regularly post engaging and high-quality content on your profile
10. OKRs to amplify brand popularity and reach across all digital platforms
Amplify brand popularity and reach across all digital platforms
Increase total followers across major social media platforms by 25%
Run targeted ad campaigns to attract new followers
Engage with followers by liking and commenting daily
Implement a consistent posting schedule on all platforms
Enhance brand's share of voice in the market by 20% via industry influencers
Identify influential industry leaders connected to the brand
Develop partnerships with selected influencers for promotions
Monitor and adjust influencer marketing strategy for effectiveness
Achieve a 30% rise in website traffic through diversified online marketing strategies
Implement SEO best practices to boost organic traffic
Run targeted pay-per-click advertising campaigns
Develop engaging social media marketing campaigns
Social Platforms OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Social Platforms OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Social Platforms OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to eliminate high-risk tech debt over the next year
OKRs to improve IT Service Management process efficiency and efficacy
OKRs to improve stakeholder feedback incorporation through iterative design
OKRs to successfully save money to build an investment fund
OKRs to enhance efficiency and effectiveness of customer service
OKRs to elevate content quality across all social platforms
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.