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tability.ioWhat are Social Platforms OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Social Platforms to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Social Platforms OKRs examples
We've added many examples of Social Platforms Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to elevate content quality across all social platforms
ObjectiveElevate content quality across all social platforms
KRIncrease average engagement rate per post by 20%
Create content targeting audience interests and preferences- Initiate interactive activities like poll or contest
- Boost posts with high engagement rates
- KRImplement a rigorous content review process leading to 100% checked posts
- Develop comprehensive content guidelines and review checklist
- Establish quality control with routine audits
- Designate and train content review team
- KRReduce content-related complaints and reports by 30%
- Implement regular content quality checks
- Provide user-friendly reporting mechanisms
- Improve content moderation with AI and manual strategies
OKRs to amplify clothing sales via social media platforms
- ObjectiveAmplify clothing sales via social media platforms
- KRIncrease social media followers by 25% to widen customer base
- Engage personally with followers through direct messages and comments
- Implement targeted social media advertising campaigns
- Share engaging, high-value content regularly on all social media platforms
- KRPost daily engaging content to boost website traffic by 30%
- Research trends to identify relevant and engaging content themes
- Track website traffic to measure content's impact
- Create and schedule daily posts featuring identified themes
- KRAchieve a 15% increase in annual purchase conversion rate on all platforms
- Implement effective customer retention strategies
- Improve website design to enhance user experience
- Boost ad campaigns targeting potential customers
OKRs to boost brand recognition and engagement on all social media platforms
- ObjectiveBoost brand recognition and engagement on all social media platforms
- KREnhance brand exposure by launching 2 influencer partnerships
- Negotiate contract terms with chosen influencers
- Identify potential influencers relevant to our brand and audience
- Plan and execute influencer marketing campaigns
- KRAchieve a 10% increase in user interactions (likes, shares, comments)
- Establish regular posting schedule for consistent user engagement
- Develop engaging content that encourages audience interaction
- Implement promotions that incentivize likes, shares, comments
- KRIncrease overall social media following by 30%
- Produce engaging content consistently across all social media platforms
- Collaborate with popular influencers in the industry
- Implement targeted ad campaigns to attract potential followers
OKRs to enhance interaction and engagement on our social media platforms
- ObjectiveEnhance interaction and engagement on our social media platforms
- KRConduct 10 interactive live sessions to facilitate direct communication with followers
- Schedule and advertise the dates for each live session
- Host and moderate each session, engaging with followers
- Plan topics and content for 10 live interactive sessions
- KRGather and categorize feedback from 500 users to better inform our content strategy
- Analyze user responses and categorize feedback
- Distribute surveys to gather user feedback
- Update content strategy based on feedback patterns
- KRIncrease average post comments by 30% to improve social media engagement
- Develop more engaging, relatable content to spark discussion
- Respond interactively to existing comments to foster dialogue
- Prompt followers to comment with questions or polls
OKRs to elevate WorldFirst brand globally on social platforms
- ObjectiveElevate WorldFirst brand globally on social platforms
- KRAchieve 20% increase in engagement rates on posted global content
- Initiate consistent, authentic interactions with followers on all posts
- Implement feedback surveys to improve content quality and relevance
- Create tailored, relevant content specific to each global audience
- KRGenerate 10% more global leads through social media campaigns
- Develop and implement targeted social media marketing strategies
- Increase post frequency on all social media channels
- Track, analyze, and adjust strategies based on performance
- KRIncrease international follower count by 30% across all social media channels
- Create content resonating with diverse international cultures
- Implement targeted social media campaigns globally
- Engage with followers in different time zones
OKRs to amplify lead generation via social media platforms
- ObjectiveAmplify lead generation via social media platforms
- KRGenerate 15% more conversions through Facebook ads by improving targeting
- Increase ad spend focused on targeted demographic
- Tailor ad content to engage the identified demographic
- Identify demographic with the highest conversion rate
- KRBoost Instagram engagement rate by 25% through interactive content
- Incorporate quizzes and polls in Instagram stories frequently
- Regularly host live Q&A or discussion sessions
- Develop engaging, user-generated Instagram challenges
- KRIncrease LinkedIn followers by 30% to enhance professional exposure
- Promote LinkedIn profile across different social media platforms
- Publish high-value content regularly to attract new followers
- Engage with followers by responding or liking their comments
OKRs to enhance brand presence on various social platforms
- ObjectiveEnhance brand presence on various social platforms
- KRAchieve a 20% growth in Instagram followers
- Collaborate with influencers for shoutouts or promotions
- Develop engaging content relevant to target audience
- Consistently engage with followers through comments and DMs
- KRIncrease newsletter subscribers by 30%
- Promote the newsletter through social media and email campaigns
- Offer exclusive content for newsletter subscribers
- Implement a user-friendly and attractive subscription form on the website
- KRBoost Podcast listenership by 25%
- Improve podcast content based on listener feedback
- Promote the podcast on relevant social media platforms
- Invite popular guests to increase audience interest
- KRDrive Website traffic up by 15%
- Implement search engine optimization strategies to improve page ranking
- Increase frequency of engaging, relevant content posts
- Launch a targeted social media marketing campaign
OKRs to increase customer value and engagement on all social platforms
- ObjectiveIncrease customer value and engagement on all social platforms
- KRAchieve a 20% increase in daily active users across all social media channels
- Increase frequency of user interaction across channels
- Develop and implement daily engaging content strategy
- Plan and execute targeted social media promotions
- KRAttract, retain and convert 200 new high-value customers from social media interactions
- Develop a catchy social media campaign targeting high-value clientele
- Implement a strategic customer retention program on social platforms
- Foster engagement to drive conversions through personalized offers and incentives
- KRImprove average engagement metric by 15% per social media post
- Increase frequency of posts during high engagement periods
- Utilize attractive visuals and interactive content in posts
- Optimize posts with a strong call-to-action to encourage comments, likes, shares
OKRs to boost followers on all social media platforms
- ObjectiveBoost followers on all social media platforms
- KRRaise YouTube subscription by 50%
- Actively engage with subscribers through comments and live videos
- Consistently promote subscription in video intros/outros
- Create engaging content tailored to target audience interests
- KRIncrease Twitter followers by 25%
- Follow, like, and interact with relevant profiles
- Run targeted Twitter ads to gain followers
- Create engaging daily tweets involving trending topics
- KRAchieve a 30% increase in Instagram followers
- Launch a targeted advertising campaign on Instagram to attract new followers
- Collaborate with influencers popular among your target audience
- Regularly post engaging and high-quality content on your profile
OKRs to amplify brand popularity and reach across all digital platforms
- ObjectiveAmplify brand popularity and reach across all digital platforms
- KRIncrease total followers across major social media platforms by 25%
- Run targeted ad campaigns to attract new followers
- Engage with followers by liking and commenting daily
- Implement a consistent posting schedule on all platforms
- KREnhance brand's share of voice in the market by 20% via industry influencers
- Identify influential industry leaders connected to the brand
- Develop partnerships with selected influencers for promotions
- Monitor and adjust influencer marketing strategy for effectiveness
- KRAchieve a 30% rise in website traffic through diversified online marketing strategies
- Implement SEO best practices to boost organic traffic
- Run targeted pay-per-click advertising campaigns
- Develop engaging social media marketing campaigns
How to write your own Social Platforms OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Social Platforms OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Social Platforms OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Social Platforms OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to drive business expansion through innovative strategies
- OKRs to implement the new onboarding program to speed up deal closure time
- OKRs to obtain an "A" grade for the next academic grading period
- OKRs to streamline and optimize purchasing process
- OKRs to upgrade the quality of learner's educational journey
- OKRs to secure a software engineer job in the US