OKR template to increase active members count from 5 to 100
The OKR aims to significantly increase the number of active members from 5 to 100. The organization will adopt different initiatives to achieve this growth. The initiatives revolve around enhancing member retention, achieving more memberships initially, and increasing the number of weekly trips.
To retain existing members, the plan is to provide them with exclusive benefits and personalized engagement strategies. Also, collecting and acting on member feedback will be a strategy to make the service more user-centric, improving satisfaction, and hence retention.
Simultaneously, increasing weekly trips offering from current frequency to 15 is another objective for attracting more individuals. This is intended to be accomplished by creating an effective advertising campaign for new trips and training additional staff to serve the increased traffic smoothly. The existing itinerary will also be evaluated for any possible enhancements.
For a successful start, at least 30 new memberships are aimed to be secured in the first month itself. A strategic marketing campaign will be developed for this purpose. Partnering with local businesses for referrals and providing early sign-up incentives are other initiatives planned to achieve this objective.
To retain existing members, the plan is to provide them with exclusive benefits and personalized engagement strategies. Also, collecting and acting on member feedback will be a strategy to make the service more user-centric, improving satisfaction, and hence retention.
Simultaneously, increasing weekly trips offering from current frequency to 15 is another objective for attracting more individuals. This is intended to be accomplished by creating an effective advertising campaign for new trips and training additional staff to serve the increased traffic smoothly. The existing itinerary will also be evaluated for any possible enhancements.
For a successful start, at least 30 new memberships are aimed to be secured in the first month itself. A strategic marketing campaign will be developed for this purpose. Partnering with local businesses for referrals and providing early sign-up incentives are other initiatives planned to achieve this objective.
Increase active members count from 5 to 100
Improve member retention rate to 90%
Offer exclusive benefits to loyal members- Implement personalized engagement strategies for members
- Solicit and act on member feedback
- Upscale to a total of 15 weekly trips by increasing trip offerings
- Create and execute advertising campaign for new trips
- Train more staff to handle increased trips
- Evaluate current itinerary for potential for additional trips
- Secure at least 30 new memberships in the first month
- Develop a compelling marketing strategy for new memberships
- Establish partnerships with local businesses for referrals
- Offer discounts or incentives for early sign-ups