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tability.ioWhat are Page Design OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Page Design. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Page Design OKRs examples
You will find in the next section many different Page Design Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to refresh and modernize 70% of CC page designs
ObjectiveRefresh and modernize 70% of CC page designs
KRTest user interface and user experience of the updated pages, aiming for 90% positive feedback
Gather and analyze user feedback- Review changes and updates on website pages
- Conduct user experience/interface test
- KRReview and identify weak points in current designs 80% of CC pages by week 4
- Complete review of 80% of CC pages by week 4
- Begin reviewing current CC page designs immediately
- Identify weak points in designs during review
- KRRevamp and update 50% of the identified CC pages by week 8
- Review and approve all updates by week 8
- Identify critical updates needed for select CC pages
- Assign tasks to team members for revamping
OKRs to improve search results page functionality based on device id
- ObjectiveImprove search results page functionality based on device id
- KRReduce the number of broken links on the search results page by 50%
- KRImplement responsive design for the search page to ensure optimal display across all device ids
- Identify and address any design elements that are not responsive
- Modify the search page layout to adapt to different screen sizes
- Test and validate the responsive design on various devices for optimal display
- Conduct a thorough analysis of the current search page design
- KRIncrease search page loading speed by 30% for all device ids
- Optimize image sizes and formats to reduce loading time
- Enable browser caching to store and retrieve frequently accessed resources
- Implement lazy loading for non-critical resources to prioritize initial page rendering
- Minify CSS and JS files to decrease page load size
- KRAchieve a user satisfaction score of at least 4 out of 5 on the fixed search results page
OKRs to successfully launch and sell my online course
- ObjectiveSuccessfully launch and sell my online course
- KRAttract 1000 potential buyers through strategic social media marketing
- Develop attention-grabbing content tailored for various social media platforms
- Implement targeted paid advertising campaigns on Facebook and Instagram
- Engage with followers consistently to build a community and generate leads
- KRDevelop high-converting landing page for course by testing 3 design variations
- Analyze test results and choose highest-converting design
- Implement A/B testing for each design variation
- Create three distinct design variations for the landing page
- KRAchieve 100 course sales at full price within the first two weeks of launch
- Offer an exclusive bonus for immediate sign-ups
- Develop a comprehensive, high-engagement marketing campaign
- Utilize both email and social media for marketing
OKRs to improve conversion rate by 20% with landing page optimization and A/B testing
- ObjectiveIncrease website conversion rate with page optimization and testing
- KRCreate at least one new compelling CTA to test, resulting in 25% higher clicks
- KRIncrease page clarity with simplified copy, resulting in 15% higher engagement
- KRIncrease website traffic by 10% through targeted SEO and paid advertising
- KRImprove landing page load time by 10%
OKRs to increase Ad Ranks by Optimizing User Intent Matching
- ObjectiveIncrease Ad Ranks by Optimizing User Intent Matching
- KRReduce bounce rate by 20% through landing page optimization and improved user experience
- Conduct A/B testing to identify and refine compelling headlines, copy, and call-to-action elements
- Optimize landing page loading speed by compressing images and enabling browser caching
- Implement user feedback surveys and heatmap analysis to identify usability issues and areas for improvement
- Analyze landing page design and simplify layout to enhance user navigation
- KRAchieve a conversion rate uplift of 12% by aligning landing page content with user intent
- Enhance visual elements and layout of the landing page to improve user experience
- Revise landing page headlines and copy to clearly address user needs and desires
- Implement A/B testing to evaluate the impact of content adjustments on conversion rate
- Conduct a thorough analysis of user intent and behavior on the landing page
- KRIncrease click-through rate (CTR) by 10% through compelling ad copy and call-to-action
- KRImprove relevance score of ads by 15% through keyword analysis and optimization
OKRs to create an engaging landing page featuring 3 goals tiles with OKR
- ObjectiveCreate an engaging landing page featuring 3 goals tiles with OKR
- KRIncrease average page views per user to 5 within next 8 weeks
- Initiate user-friendly interactive elements on the site
- Implement engaging, relevant content on most visited pages
- Develop easy-to-navigate website structure
- KRDesign 3 interactive goals tiles with linked OKR by week 6
- Complete final revisions and submission by week 6
- Develop OKRs linked to the designed goals tiles
- Draft concepts for three interactive goals tiles design
- KRAchieve 70% visitor click-through-rate on the goals tiles within 7 weeks
- Implement split-testing to improve user engagement
- Clarify and simplify content within goal tiles
- Optimize goal tile design for better visibility
How to write your own Page Design OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Page Design OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Page Design OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Page Design OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to streamline corporate general and administrative expenses
- OKRs to increase efficiency in Nike's DTC process
- OKRs to implement effective annual success plans
- OKRs to establish a comprehensive skills marketplace
- OKRs to cultivate a harmonious, integrated team environment
- OKRs to to strengthen relationship and engagement with practices