Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Design Lead OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Design Lead to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Design Lead OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Design Lead OKRs examples
We've added many examples of Design Lead Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
OKRs to streamline and optimize handoff process as lead designer
ObjectiveStreamline and optimize handoff process as lead designer
KRReduce time spent on handoffs by 20% through process improvements
Implement streamlined, standardized procedures for all handoffs- Train staff on newly adopted handoff procedures
- Identify inefficiencies within the current handoff process
- KRTrain every team member on the optimized handoff process within next quarter
- Develop comprehensive training materials on optimized handoff process
- Monitor and evaluate team member's proficiency post-training
- Schedule training sessions for all team members
- KRIncrease team's handoff accuracy to at least 95% by implementing new protocols
- Conduct regular training sessions for team members
- Continuously monitor and assess handoff accuracy
- Develop and implement standardized handoff procedures
OKRs to enhance Design team's adherence to technical design & construction standards
- ObjectiveEnhance Design team's adherence to technical design & construction standards
- KRConduct 2 detailed training sessions on updated technical construction standards
- Identify knowledgeable specialist to facilitate both sessions
- Prepare comprehensive training materials on updated standards
- Schedule two suitable dates and venues for training sessions
- KRImplement a bi-monthly review and feedback system for ongoing design works
- Schedule regular bi-monthly design review meetings
- Establish a standardized feedback template
- Communicate feedback process to design team
- KRAchieve 90% compliance with new design standards across all projects
- Provide one-on-one coaching for non-compliant project teams
- Implement training sessions on new design standards for all team members
- Regularly audit projects to ensure compliance with new standards
OKRs to define a clear design direction for the upcoming application
- ObjectiveDefine a clear design direction for the upcoming application
- KRFinalize the chosen design and complete a detailed blueprint by week 12
- Complete and finalize blueprint by end of week 12
- Review and confirm preferred design by end of week 10
- Begin creating detailed blueprint of chosen design in week 11
- KRDevelop and present 3 unique application design concepts by week 8
- Prepare a presentation showcasing the designs
- Research and brainstorm unique application design concepts
- Develop three distinct design prototypes
- KRConduct 10 stakeholder interviews to understand application requirements by week 4
OKRs to enhance technical design standards supervision for the team
- ObjectiveEnhance technical design standards supervision for the team
- KRIncrease the team's compliance with technical design standards by 30%
- Develop regular technical design standards training sessions
- Implement a robust standards compliance check process
- Regularly update team on new/adjusted design standards
- KRConduct weekly audits, ensuring 100% coverage of all design projects
- Schedule consistent weekly audits for all design projects
- Check completeness of each design project during audits
- Document and report any discrepancies or issues found
- KRImplement an updated set of design standards by 20% within the quarter
- Develop a comprehensive update plan for design standards
- Assess current design standards for potential improvements
- Implement newly enhanced design standards
OKRs to expand design team to drive revenue growth
- ObjectiveExpand design team to drive revenue growth
- KRBoost sales by achieving a 20% increase in revenue
- Develop a strong content marketing strategy to attract more customers
- Upsell and cross-sell products to existing clients
- Implement customer loyalty and reward programs
- KRIncrease design project delivery by 30%
- Schedule weekly team meetings for progress updates and goal tracking
- Streamline workflows to eliminate inefficiencies in the design process
- Implement new project management tools to increase productivity
- KRHire and onboard 3 additional qualified designers
- Screen resumes and shortlist candidates for interviews
- Conduct interviews and make job offers to selected candidates
- Post job opening across multiple professional designer platforms
OKRs to streamline book cover creation for faster marketing and design implementation
- ObjectiveStreamline book cover creation for faster marketing and design implementation
- KRImplement new project management tools to track and expedite the design process
- Research different project management tools available
- Train staff on using the selected tool
- Choose tool that best supports design process
- KRReduce design-production turnaround time by 30%
- Streamline communication between design and production teams
- Implement advanced project management tools
- Provide continuous training on efficient workflow strategies
- KRIncrease design team efficiency by 20% via skill development workshops
- Implement regular follow-ups to ensure application of learned skills
- Arrange workshop sessions with reputable skill development educators
- Research and identify potential skill development workshops for design team
OKRs to mentor a junior designer to handle bigger design projects
- ObjectiveMentor a junior designer to handle bigger design projects
- KRProvide constructive feedback during bi-weekly review sessions, leading to skill improvement
- Monitor performance changes between review sessions
- Evaluate team members' progress during bi-weekly review sessions
- Give specific, constructive feedback to encourage improvement
- KRFacilitate his successful completion of five small-scale design projects
- Provide essential tools and resources for design projects
- Offer constant guidance and feedback on his work
- Arrange regular progress check-ins to aid his learning
- KREquip him to independently pitch project ideas to two potential clients
- Schedule practice pitches with feedback sessions
- Provide training on effective presentation and pitching skills
- Teach him to create comprehensive project proposals
OKRs to boost lead generation for the sales team
- ObjectiveBoost lead generation for the sales team
- KRIncrease website landing page conversion rate by 20%
- Implement A/B testing for various landing page designs
- Optimize call-to-action elements on landing page
- Improve page load speed & site performance
- KRDeliver four custom targeted email campaigns with 25% open rate
- Monitor and optimize campaigns to achieve 25% open rate
- Identify key demographics for each targeted email campaign
- Design and write engaging, custom content for each campaign
- KRImprove remarketing ad click-through rate by 15%
- Enhance ad copy to appeal to viewer emotions
- Implement A/B testing to improve ad designs
- Refine target audience selection for more personalized ads
OKRs to establish an expert IC design team
- ObjectiveEstablish an expert IC design team
- KRSecure a minimum score of 85% on client satisfaction surveys by project completion
- Resolve client issues promptly and effectively
- Implement regular client meetings for updates and feedback
- Deliver high-quality work consistently and punctually
- KRFill all job vacancies with skilled IC designers within 8 weeks
- Finalize hiring and onboard skilled IC designers
- Schedule and conduct interviews for eligible candidates
- Post all IC designer vacancies on relevant job platforms
- KREnsure all team members obtain at least one industry certification in IC design
- Monitor team progress towards certification completion
- Develop a training plan for certification prep
- Identify relevant industry certifications in IC design
OKRs to develop a captivating, high-converting marketing agency website
- ObjectiveDevelop a captivating, high-converting marketing agency website
- KRImprove the bounce rate by 30% through enhanced UX/UI design
- Redesign website layout for easier navigation and user interaction
- Increase website speed and load efficiency
- Implement A/B testing for different UI/UX solutions
- KRAchieve a 50% increase in lead generation through an integrated contact form
- Design an intuitive, easy-to-use integrated contact form
- Promote the contact form through social media
- Optimize SEO to reach a wider audience
- KRIncrease website traffic by 60% through SEO optimization
- Build high-quality backlinks from authoritative websites
- Conduct thorough, competitive SEO keyword research
- Optimize website content for relevant keywords
Design Lead OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Design Lead OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to develop comprehensive RFP questions for payroll and HR solutions
- OKRs to execute budget computation each Monday
- OKRs to secure a new project contract with a new client
- OKRs to enhance knowledge on marketing and branding for B2B SaaS product optimization
- OKRs to secure a senior role within next quarter's timeframe
- OKRs to improve accuracy of financial statement reporting