13 customisable OKR examples for Business Strategy
What are Business Strategy OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Business Strategy to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Business Strategy OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Business Strategy OKRs examples
We've added many examples of Business Strategy Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to formulate and Implement a robust Business and Product Strategy
Formulate and Implement a robust Business and Product Strategy
Implement and test product strategy with a minimum viable product in 6 weeks
Develop a prototype of the minimum viable product
Implement a detailed product strategy
Conduct rigorous testing and gather feedback
Develop a comprehensive business strategy with measurable goals within 3 weeks
Draft a comprehensive, strategic business plan
Define measurable, time-bound business goals
Research market trends and study competitors for business strategy formulation
Identify and analyse 5 key competitor business strategies within next quarter
Identify 5 main competitors in the market
Analyze each strategy's effectiveness and performance
Research and note down their business strategies
2. OKRs to establish a new vertically integrated business line
Establish a new vertically integrated business line
Launch a pilot project using this business line, achieving 20% ROI
Develop a comprehensive business strategy to ensure 20% ROI
Identify a suitable project for implementing the new business line
Execute the pilot project using the developed strategy
Create a business plan incorporating these competencies by the quarter's end
Draft a business plan incorporating the identified competencies
Identify and list the specific competencies required for the business plan
Refine and finalize the business plan for presentation
Identify and define 3 core competencies relevant to the new business line
Set clear definitions for each identified core competency
Research core competencies critical for success in the new business line
Establish relevancy of each competency to the new business
3. OKRs to achieve promotion to an executive position
Achieve promotion to an executive position
Develop and implement a new business strategy resulting in 10% revenue increase
Execute new strategy, monitor progress, adjust tactics as necessary
Evaluate current business strategies, identify areas for potential growth
Develop a comprehensive plan to increase revenue by 10%
Reduce department expenses by 15% without sacrificing quality
Negotiate vendor contracts for better pricing deals
Identify areas of unnecessary spending within the department
Implement cost-efficient technology solutions
Increase team project completion rate by 20%
Implement regular status checks and progress reporting
Provide training in efficient project management tools
Improve workload distribution amongst team members
4. OKRs to optimize the company's financial ratio
Optimize the company's financial ratio
Improve return on investment ratio by 15% through innovative, profit-focused business strategies
Research successful innovative profit-focused strategies in similar businesses
Implement selected profit-focused strategies firm-wide
Routinely monitor and adjust strategies to maximize profit
Increase current ratio by 20% through improved asset management and liability reduction
Optimize cash flow by collecting receivables swiftly
Improve inventory turnover rate through efficient management
Implement stringent budget controls to reduce unnecessary spending
Decrease debt-to-equity ratio by 25% by consolidating and repaying outstanding loans
Evaluate all outstanding loans and identify for consolidation
Arrange for a convenient debt consolidation plan
Regularly repay consolidated debt to decrease ratio
5. OKRs to secure series A financing
Secure series A financing
Develop a compelling business plan and pitch deck
Conduct market research and identify target audience for business plan
Incorporate financial projections and ROI analysis to support the business plan and pitch deck
Clearly outline the problem, solution, and value proposition in the business plan
Create a visually appealing pitch deck with concise and engaging content
Achieve a 10% increase in investor meetings
Establish and maintain relationships with key industry influencers and networks to expand investor connections
Increase outreach efforts to potential investors through targeted email campaigns
Develop and deliver compelling presentations to attract investor interest and secure meetings
Utilize social media platforms to promote our company and engage with potential investors
Increase investor outreach by 50%
Create personalized email campaigns for targeted investor segments
Develop a comprehensive database of potential investors
Leverage social media platforms to engage with potential investors and share updates
Schedule regular investor meetings and webinar sessions to disseminate information
Receive positive feedback from at least 75% of the potential investors
Conduct thorough research on potential investors to understand their interests and preferences
Follow up with investors promptly, addressing any questions or concerns they may have
Deliver a compelling and concise presentation that clearly communicates the value proposition
Tailor pitch deck to highlight benefits and potential returns for investors
6. OKRs to establish credibility and affordability in the tour agency market
Establish credibility and affordability in the tour agency market
Establish partnerships with 3 major local tourism providers for affordable packages
Initiate meetings to present proposals and negotiate terms
Develop package proposals tailored to each provider
Identify potential local tourism providers for partnership
Generate 20% increase in return customers through competitive pricing strategies
Develop and implement competitive pricing structure
Evaluate and adjust pricing strategies based on business performance
Research competitors' pricing strategies and consumer responses
Secure 5 positive testimonials from satisfied customers
Reach out to happy customers to request testimonials
Follow-up on testimonial progress after consultation
Brief customers on testimonial forms and content expectations
7. OKRs to implement a robust outbound strategy for enhanced recruitment and service provision
Implement a robust outbound strategy for enhanced recruitment and service provision
Establish partnerships with 10 new businesses for mutual referrals
Initiate contact and propose mutual referral partnerships
Identify potential businesses for partnership opportunities
Formalize partnerships through written agreements
Increase conversion rate by 20% through targeted follow-up communications
Identify target audience for follow-up communications
Design personalized, engaging follow-up messages
Analyze and optimize follow-up communication effectiveness
Generate 15% increase in qualified leads via cold emails and calls
Schedule regular cold calls to the leads, tracking responses
Draft personalized cold emails based on leads' interests and needs
Develop a targeted list of potential leads from industry-specific sources
8. OKRs to develop relevant KPI examples for service designers in businesses
Develop relevant KPI examples for service designers in businesses
Identify 10 common KPIs used by service designers across various industries
Interview service designers about their preferred KPIs
Review industry reports for commonly used KPIs
Research online for popular KPIs in service design
Test three KPI implementation strategies with five businesses and solicit feedback
Implement three KPI strategies in selected businesses
Identify five businesses to test KPI strategies on
Collect feedback from these businesses on effectiveness
Create a detailed blueprint for implementing each KPI within two weeks
Identify crucial KPIs relevant to the business's goals and operations
Design a comprehensive implementation plan for each KPI
Set a timeline and dedicate resources for KPI implementation
9. OKRs to conduct thorough analysis of two main competitors
Conduct thorough analysis of two main competitors
Identify and list 10 key business strategies of each competitor by week 4
Complete and review strategy lists by week 4
Research competitors and their unique strategic approaches
Compile a list of 10 strategies per competitor
Craft and present a detailed comparative report on competitor strategies by week 8
Research and compile data on current competitor strategies
Develop a comparative analysis from gathered data
Prepare and rehearse a detailed presentation report
Analyse and document competitive product benefits and drawbacks by week 6
Document drawbacks of competitive products by week 6
Identify main competitors and their respective products by week 2
Evaluate competitive product benefits by week 4
10. OKRs to enhance proficiency in data-driven decision making
Enhance proficiency in data-driven decision making
Effectively use data to drive at least five major business decisions
Identify key metrics and data points relevant to decision-making
Implement a comprehensive data tracking system
Regularly analyze and interpret data for insights
Handle and interpret data from at least three different company projects successfully
Report findings and implications to relevant teams
Acquire data from three diverse company projects
Analyze and interpret collected data accurately
Complete two online courses on data analytics by industry-leading platforms
Identify two industry-leading platforms offering courses in data analytics
Dedicate time to complete both courses regularly
Sign up for a data analytics course on each platform
11. OKRs to boost customer acquisition for consultancy business
Boost customer acquisition for consultancy business
Convert 20% of website visitors into leads with an optimized conversion strategy
Implement robust SEO to increase website visibility and traffic
Create appealing, clear call-to-actions for visitor engagement
Install analytics to track and improve conversion rates
Increase website traffic by 30% through SEO and content marketing strategies
Utilize SEO analytics tools to monitor results and optimize strategies
Create shareable, high-quality content for increased backlinks
Implement targeted SEO keywords in blog posts and website content
Attain a close rate of 15% by improving sales outreach and follow-up processes
Streamline follow-up process to ensure timely communication
Implement efficient CRM system for effective sales tracking
Provide team with progressive sales training and workshops
12. OKRs to robustly improve the industrial sector's market strategy
Robustly improve the industrial sector's market strategy
Identify and establish strategic partnerships with at least 3 relevant companies
Research companies that align with our strategic goals
Formalize partnerships through agreements or contracts
Initiate contact and discuss partnership opportunities
Successfully implement 2 market strategies improving sector growth by 15%
Identify and analyze two potential market growth strategies
Develop clear implementation plans for chosen strategies
Track and measure the implemented strategies' growth regularly
Increase the industrial sector's market share by 10%
Develop and implement robust industrial marketing strategies
Conduct a comprehensive market analysis and competitor research
Improve existing product offerings and assess potential innovations
13. OKRs to develop and implement a global lead generation strategy with banks
Develop and implement a global lead generation strategy with banks
Generate 30% increase in quality leads sourced via global banks
Tailor marketing strategies to target bank-based clienteles
Develop partnerships with global banking institutions for lead generation
Improve lead qualification process between banks and our company
Secure 5 partnerships agreements with global banks to facilitate lead generation
Identify and research potential global bank partners
Initiate meetings to present partnership proposals
Develop tailored partnership proposals for each bank
Identify and engage with 20 potential global banking partners by quarter-end
Reach out to each bank for initial potential partnership discussion
Compile a list of 20 potential global banking partners
Set and maintain follow-up meetings to build relationships
Business Strategy OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Business Strategy OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Business Strategy OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to improve CI infrastructure by migrating to a modern provider
OKRs to enhance and perfect interpersonal and professional communication skills
OKRs to boost employees' understanding of corporate culture and core values
OKRs to enhance efficiency in meeting accounting task deadlines
OKRs to expand expertise and productivity as a Shopify theme developer
OKRs to attain product market fit for our offering
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.