13 customisable OKR examples for Business Strategy
What are Business Strategy OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Business Strategy to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Business Strategy OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Business Strategy OKRs examples
We've added many examples of Business Strategy Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to formulate and Implement a robust Business and Product Strategy
Formulate and Implement a robust Business and Product Strategy
Implement and test product strategy with a minimum viable product in 6 weeks
Develop a prototype of the minimum viable product- Implement a detailed product strategy
- Conduct rigorous testing and gather feedback
- Develop a comprehensive business strategy with measurable goals within 3 weeks
- Draft a comprehensive, strategic business plan
- Define measurable, time-bound business goals
- Research market trends and study competitors for business strategy formulation
- Identify and analyse 5 key competitor business strategies within next quarter
- Identify 5 main competitors in the market
- Analyze each strategy's effectiveness and performance
- Research and note down their business strategies
2. OKRs to establish a new vertically integrated business line
- Establish a new vertically integrated business line
- Launch a pilot project using this business line, achieving 20% ROI
- Develop a comprehensive business strategy to ensure 20% ROI
- Identify a suitable project for implementing the new business line
- Execute the pilot project using the developed strategy
- Create a business plan incorporating these competencies by the quarter's end
- Draft a business plan incorporating the identified competencies
- Identify and list the specific competencies required for the business plan
- Refine and finalize the business plan for presentation
- Identify and define 3 core competencies relevant to the new business line
- Set clear definitions for each identified core competency
- Research core competencies critical for success in the new business line
- Establish relevancy of each competency to the new business
3. OKRs to achieve promotion to an executive position
- Achieve promotion to an executive position
- Develop and implement a new business strategy resulting in 10% revenue increase
- Execute new strategy, monitor progress, adjust tactics as necessary
- Evaluate current business strategies, identify areas for potential growth
- Develop a comprehensive plan to increase revenue by 10%
- Reduce department expenses by 15% without sacrificing quality
- Negotiate vendor contracts for better pricing deals
- Identify areas of unnecessary spending within the department
- Implement cost-efficient technology solutions
- Increase team project completion rate by 20%
- Implement regular status checks and progress reporting
- Provide training in efficient project management tools
- Improve workload distribution amongst team members
4. OKRs to optimize the company's financial ratio
- Optimize the company's financial ratio
- Improve return on investment ratio by 15% through innovative, profit-focused business strategies
- Research successful innovative profit-focused strategies in similar businesses
- Implement selected profit-focused strategies firm-wide
- Routinely monitor and adjust strategies to maximize profit
- Increase current ratio by 20% through improved asset management and liability reduction
- Optimize cash flow by collecting receivables swiftly
- Improve inventory turnover rate through efficient management
- Implement stringent budget controls to reduce unnecessary spending
- Decrease debt-to-equity ratio by 25% by consolidating and repaying outstanding loans
- Evaluate all outstanding loans and identify for consolidation
- Arrange for a convenient debt consolidation plan
- Regularly repay consolidated debt to decrease ratio
5. OKRs to secure series A financing
- Secure series A financing
- Develop a compelling business plan and pitch deck
- Conduct market research and identify target audience for business plan
- Incorporate financial projections and ROI analysis to support the business plan and pitch deck
- Clearly outline the problem, solution, and value proposition in the business plan
- Create a visually appealing pitch deck with concise and engaging content
- Achieve a 10% increase in investor meetings
- Establish and maintain relationships with key industry influencers and networks to expand investor connections
- Increase outreach efforts to potential investors through targeted email campaigns
- Develop and deliver compelling presentations to attract investor interest and secure meetings
- Utilize social media platforms to promote our company and engage with potential investors
- Increase investor outreach by 50%
- Create personalized email campaigns for targeted investor segments
- Develop a comprehensive database of potential investors
- Leverage social media platforms to engage with potential investors and share updates
- Schedule regular investor meetings and webinar sessions to disseminate information
- Receive positive feedback from at least 75% of the potential investors
- Conduct thorough research on potential investors to understand their interests and preferences
- Follow up with investors promptly, addressing any questions or concerns they may have
- Deliver a compelling and concise presentation that clearly communicates the value proposition
- Tailor pitch deck to highlight benefits and potential returns for investors
6. OKRs to establish credibility and affordability in the tour agency market
- Establish credibility and affordability in the tour agency market
- Establish partnerships with 3 major local tourism providers for affordable packages
- Initiate meetings to present proposals and negotiate terms
- Develop package proposals tailored to each provider
- Identify potential local tourism providers for partnership
- Generate 20% increase in return customers through competitive pricing strategies
- Develop and implement competitive pricing structure
- Evaluate and adjust pricing strategies based on business performance
- Research competitors' pricing strategies and consumer responses
- Secure 5 positive testimonials from satisfied customers
- Reach out to happy customers to request testimonials
- Follow-up on testimonial progress after consultation
- Brief customers on testimonial forms and content expectations
7. OKRs to implement a robust outbound strategy for enhanced recruitment and service provision
- Implement a robust outbound strategy for enhanced recruitment and service provision
- Establish partnerships with 10 new businesses for mutual referrals
- Initiate contact and propose mutual referral partnerships
- Identify potential businesses for partnership opportunities
- Formalize partnerships through written agreements
- Increase conversion rate by 20% through targeted follow-up communications
- Identify target audience for follow-up communications
- Design personalized, engaging follow-up messages
- Analyze and optimize follow-up communication effectiveness
- Generate 15% increase in qualified leads via cold emails and calls
- Schedule regular cold calls to the leads, tracking responses
- Draft personalized cold emails based on leads' interests and needs
- Develop a targeted list of potential leads from industry-specific sources
8. OKRs to develop relevant KPI examples for service designers in businesses
- Develop relevant KPI examples for service designers in businesses
- Identify 10 common KPIs used by service designers across various industries
- Interview service designers about their preferred KPIs
- Review industry reports for commonly used KPIs
- Research online for popular KPIs in service design
- Test three KPI implementation strategies with five businesses and solicit feedback
- Implement three KPI strategies in selected businesses
- Identify five businesses to test KPI strategies on
- Collect feedback from these businesses on effectiveness
- Create a detailed blueprint for implementing each KPI within two weeks
- Identify crucial KPIs relevant to the business's goals and operations
- Design a comprehensive implementation plan for each KPI
- Set a timeline and dedicate resources for KPI implementation
9. OKRs to conduct thorough analysis of two main competitors
- Conduct thorough analysis of two main competitors
- Identify and list 10 key business strategies of each competitor by week 4
- Complete and review strategy lists by week 4
- Research competitors and their unique strategic approaches
- Compile a list of 10 strategies per competitor
- Craft and present a detailed comparative report on competitor strategies by week 8
- Research and compile data on current competitor strategies
- Develop a comparative analysis from gathered data
- Prepare and rehearse a detailed presentation report
- Analyse and document competitive product benefits and drawbacks by week 6
- Document drawbacks of competitive products by week 6
- Identify main competitors and their respective products by week 2
- Evaluate competitive product benefits by week 4
10. OKRs to enhance proficiency in data-driven decision making
- Enhance proficiency in data-driven decision making
- Effectively use data to drive at least five major business decisions
- Identify key metrics and data points relevant to decision-making
- Implement a comprehensive data tracking system
- Regularly analyze and interpret data for insights
- Handle and interpret data from at least three different company projects successfully
- Report findings and implications to relevant teams
- Acquire data from three diverse company projects
- Analyze and interpret collected data accurately
- Complete two online courses on data analytics by industry-leading platforms
- Identify two industry-leading platforms offering courses in data analytics
- Dedicate time to complete both courses regularly
- Sign up for a data analytics course on each platform
11. OKRs to boost customer acquisition for consultancy business
- Boost customer acquisition for consultancy business
- Convert 20% of website visitors into leads with an optimized conversion strategy
- Implement robust SEO to increase website visibility and traffic
- Create appealing, clear call-to-actions for visitor engagement
- Install analytics to track and improve conversion rates
- Increase website traffic by 30% through SEO and content marketing strategies
- Utilize SEO analytics tools to monitor results and optimize strategies
- Create shareable, high-quality content for increased backlinks
- Implement targeted SEO keywords in blog posts and website content
- Attain a close rate of 15% by improving sales outreach and follow-up processes
- Streamline follow-up process to ensure timely communication
- Implement efficient CRM system for effective sales tracking
- Provide team with progressive sales training and workshops
12. OKRs to robustly improve the industrial sector's market strategy
- Robustly improve the industrial sector's market strategy
- Identify and establish strategic partnerships with at least 3 relevant companies
- Research companies that align with our strategic goals
- Formalize partnerships through agreements or contracts
- Initiate contact and discuss partnership opportunities
- Successfully implement 2 market strategies improving sector growth by 15%
- Identify and analyze two potential market growth strategies
- Develop clear implementation plans for chosen strategies
- Track and measure the implemented strategies' growth regularly
- Increase the industrial sector's market share by 10%
- Develop and implement robust industrial marketing strategies
- Conduct a comprehensive market analysis and competitor research
- Improve existing product offerings and assess potential innovations
13. OKRs to develop and implement a global lead generation strategy with banks
- Develop and implement a global lead generation strategy with banks
- Generate 30% increase in quality leads sourced via global banks
- Tailor marketing strategies to target bank-based clienteles
- Develop partnerships with global banking institutions for lead generation
- Improve lead qualification process between banks and our company
- Secure 5 partnerships agreements with global banks to facilitate lead generation
- Identify and research potential global bank partners
- Initiate meetings to present partnership proposals
- Develop tailored partnership proposals for each bank
- Identify and engage with 20 potential global banking partners by quarter-end
- Reach out to each bank for initial potential partnership discussion
- Compile a list of 20 potential global banking partners
- Set and maintain follow-up meetings to build relationships
Business Strategy OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Business Strategy OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Business Strategy OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to improve CI infrastructure by migrating to a modern provider
- OKRs to enhance and perfect interpersonal and professional communication skills
- OKRs to boost employees' understanding of corporate culture and core values
- OKRs to enhance efficiency in meeting accounting task deadlines
- OKRs to expand expertise and productivity as a Shopify theme developer
- OKRs to attain product market fit for our offering
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.