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9 OKR examples for Business Strategy Manager

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What are Business Strategy Manager OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Business Strategy Manager to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Business Strategy Manager OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Business Strategy Manager OKRs examples

You'll find below a list of Objectives and Key Results templates for Business Strategy Manager. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to formulate and Implement a robust Business and Product Strategy

  • ObjectiveFormulate and Implement a robust Business and Product Strategy
  • KRImplement and test product strategy with a minimum viable product in 6 weeks
  • TaskDevelop a prototype of the minimum viable product
  • TaskImplement a detailed product strategy
  • TaskConduct rigorous testing and gather feedback
  • KRDevelop a comprehensive business strategy with measurable goals within 3 weeks
  • TaskDraft a comprehensive, strategic business plan
  • TaskDefine measurable, time-bound business goals
  • TaskResearch market trends and study competitors for business strategy formulation
  • KRIdentify and analyse 5 key competitor business strategies within next quarter
  • TaskIdentify 5 main competitors in the market
  • TaskAnalyze each strategy's effectiveness and performance
  • TaskResearch and note down their business strategies

OKRs to establish a new vertically integrated business line

  • ObjectiveEstablish a new vertically integrated business line
  • KRLaunch a pilot project using this business line, achieving 20% ROI
  • TaskDevelop a comprehensive business strategy to ensure 20% ROI
  • TaskIdentify a suitable project for implementing the new business line
  • TaskExecute the pilot project using the developed strategy
  • KRCreate a business plan incorporating these competencies by the quarter's end
  • TaskDraft a business plan incorporating the identified competencies
  • TaskIdentify and list the specific competencies required for the business plan
  • TaskRefine and finalize the business plan for presentation
  • KRIdentify and define 3 core competencies relevant to the new business line
  • TaskSet clear definitions for each identified core competency
  • TaskResearch core competencies critical for success in the new business line
  • TaskEstablish relevancy of each competency to the new business

OKRs to achieve promotion to an executive position

  • ObjectiveAchieve promotion to an executive position
  • KRDevelop and implement a new business strategy resulting in 10% revenue increase
  • TaskExecute new strategy, monitor progress, adjust tactics as necessary
  • TaskEvaluate current business strategies, identify areas for potential growth
  • TaskDevelop a comprehensive plan to increase revenue by 10%
  • KRReduce department expenses by 15% without sacrificing quality
  • TaskNegotiate vendor contracts for better pricing deals
  • TaskIdentify areas of unnecessary spending within the department
  • TaskImplement cost-efficient technology solutions
  • KRIncrease team project completion rate by 20%
  • TaskImplement regular status checks and progress reporting
  • TaskProvide training in efficient project management tools
  • TaskImprove workload distribution amongst team members

OKRs to implement a robust outbound strategy for enhanced recruitment and service provision

  • ObjectiveImplement a robust outbound strategy for enhanced recruitment and service provision
  • KREstablish partnerships with 10 new businesses for mutual referrals
  • TaskInitiate contact and propose mutual referral partnerships
  • TaskIdentify potential businesses for partnership opportunities
  • TaskFormalize partnerships through written agreements
  • KRIncrease conversion rate by 20% through targeted follow-up communications
  • TaskIdentify target audience for follow-up communications
  • TaskDesign personalized, engaging follow-up messages
  • TaskAnalyze and optimize follow-up communication effectiveness
  • KRGenerate 15% increase in qualified leads via cold emails and calls
  • TaskSchedule regular cold calls to the leads, tracking responses
  • TaskDraft personalized cold emails based on leads' interests and needs
  • TaskDevelop a targeted list of potential leads from industry-specific sources

OKRs to optimize the company's financial ratio

  • ObjectiveOptimize the company's financial ratio
  • KRImprove return on investment ratio by 15% through innovative, profit-focused business strategies
  • TaskResearch successful innovative profit-focused strategies in similar businesses
  • TaskImplement selected profit-focused strategies firm-wide
  • TaskRoutinely monitor and adjust strategies to maximize profit
  • KRIncrease current ratio by 20% through improved asset management and liability reduction
  • TaskOptimize cash flow by collecting receivables swiftly
  • TaskImprove inventory turnover rate through efficient management
  • TaskImplement stringent budget controls to reduce unnecessary spending
  • KRDecrease debt-to-equity ratio by 25% by consolidating and repaying outstanding loans
  • TaskEvaluate all outstanding loans and identify for consolidation
  • TaskArrange for a convenient debt consolidation plan
  • TaskRegularly repay consolidated debt to decrease ratio

OKRs to establish credibility and affordability in the tour agency market

  • ObjectiveEstablish credibility and affordability in the tour agency market
  • KREstablish partnerships with 3 major local tourism providers for affordable packages
  • TaskInitiate meetings to present proposals and negotiate terms
  • TaskDevelop package proposals tailored to each provider
  • TaskIdentify potential local tourism providers for partnership
  • KRGenerate 20% increase in return customers through competitive pricing strategies
  • TaskDevelop and implement competitive pricing structure
  • TaskEvaluate and adjust pricing strategies based on business performance
  • TaskResearch competitors' pricing strategies and consumer responses
  • KRSecure 5 positive testimonials from satisfied customers
  • TaskReach out to happy customers to request testimonials
  • TaskFollow-up on testimonial progress after consultation
  • TaskBrief customers on testimonial forms and content expectations

OKRs to boost customer acquisition for consultancy business

  • ObjectiveBoost customer acquisition for consultancy business
  • KRConvert 20% of website visitors into leads with an optimized conversion strategy
  • TaskImplement robust SEO to increase website visibility and traffic
  • TaskCreate appealing, clear call-to-actions for visitor engagement
  • TaskInstall analytics to track and improve conversion rates
  • KRIncrease website traffic by 30% through SEO and content marketing strategies
  • TaskUtilize SEO analytics tools to monitor results and optimize strategies
  • TaskCreate shareable, high-quality content for increased backlinks
  • TaskImplement targeted SEO keywords in blog posts and website content
  • KRAttain a close rate of 15% by improving sales outreach and follow-up processes
  • TaskStreamline follow-up process to ensure timely communication
  • TaskImplement efficient CRM system for effective sales tracking
  • TaskProvide team with progressive sales training and workshops

OKRs to align business operations towards 2030 strategic outcomes

  • ObjectiveAlign business operations towards 2030 strategic outcomes
  • KRAchieve 30% staff understanding and alignment with 2030 strategic outcomes
  • TaskSchedule feedback sessions for queries and discussions
  • TaskDevelop easy-to-understand materials explaining 2030 stratagem
  • TaskConduct staff workshops on 2030 strategic outcomes
  • KRDefine and communicate the 2030 strategic outcomes to all departments
  • TaskDevelop clear, concise 2030 strategic outcomes
  • TaskCreate a comprehensive communication plan
  • TaskDisseminate material to all department heads
  • KRImplement 10% of strategic initiatives related to 2030 outcomes
  • TaskPrioritize and select 10% for immediate implementation
  • TaskIdentify key strategic initiatives impacting 2030 outcomes
  • TaskDevelop and begin execution of implementation plans

OKRs to robustly improve the industrial sector's market strategy

  • ObjectiveRobustly improve the industrial sector's market strategy
  • KRIdentify and establish strategic partnerships with at least 3 relevant companies
  • TaskResearch companies that align with our strategic goals
  • TaskFormalize partnerships through agreements or contracts
  • TaskInitiate contact and discuss partnership opportunities
  • KRSuccessfully implement 2 market strategies improving sector growth by 15%
  • TaskIdentify and analyze two potential market growth strategies
  • TaskDevelop clear implementation plans for chosen strategies
  • TaskTrack and measure the implemented strategies' growth regularly
  • KRIncrease the industrial sector's market share by 10%
  • TaskDevelop and implement robust industrial marketing strategies
  • TaskConduct a comprehensive market analysis and competitor research
  • TaskImprove existing product offerings and assess potential innovations

Business Strategy Manager OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Business Strategy Manager OKR templates

We have more templates to help you draft your team goals and OKRs.

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