3 customisable OKR examples for Market Growth Strategies

What are Market Growth Strategies OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Market Growth Strategies to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Market Growth Strategies OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Market Growth Strategies OKRs examples

We've added many examples of Market Growth Strategies Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

1. OKRs to robustly improve the industrial sector's market strategy

2. OKRs to implement strategies to enhance sustainable revenue growth

3. OKRs to accelerate growth to reach a $33 mln yearly revenue target

Market Growth Strategies OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Market Growth Strategies OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Market Growth Strategies OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to enhance client relations through first art refusals' follow-up
  client-relationsartwork-refusalscustomer-service-representativeart-salespersonclient-relations-teamart-sales-team
• OKRs to enhance competitiveness in compensation and benefits program
  compensation-and-benefits-programemployee-turnoverhr-managercompensation-and-benefits-specialisthuman-resourcescompensation-and-benefits-team
• OKRs to execute practical strategies to recover project delay
  project-delayrecovery-strategiesproject-managercommunication-officerproject-teamstakeholders-team
• OKRs to streamline efficiency and accuracy in the account department
  auditing-efficiencyfinancial-report-accuracyaudit-coordinatorfinancial-analystaccounting-departmentaudit-team
• OKRs to streamline and expedite cost allocation computation process
  cost-allocationautomationfinancial-analystoperations-managerfinance-teamoperations-team
• OKRs to enhance continuous improvement processes
  continuous-improvementlean-principlesprocess-improvement-managerteam-trainerprocess-improvement-teamtraining-team

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

• To learn: What is the meaning of OKRs
• Blog posts: ODT Blog
• Success metrics: KPIs examples