Discover Tability: the AI platform that turns OKRs into resultsLearn more →

5 OKR examples for Sales Team Leads

What are Sales Team Leads OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Sales Team Leads to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

How to write your own Sales Team Leads OKRs

Option 1. Turn ideas into OKRs with Tability AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Sales Team Leads OKRs examples

You'll find below a list of Objectives and Key Results templates for Sales Team Leads. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to accelerate growth to reach a $33 mln yearly revenue target

  • ObjectiveAccelerate growth to reach a $33 mln yearly revenue target
  • KRImprove upselling strategies to boost average order value by 10%
  • TaskTrain staff on effective upselling and cross-selling techniques
  • TaskDevelop limited-time promotional offers to encourage larger purchases
  • TaskImplement product recommendation algorithms on the website
  • KRAcquire 15 new high-value customers
  • TaskDevelop a targeted marketing strategy for potential high-value customers
  • TaskImplement a customer referral program with enticing incentives
  • TaskEnhance sales presentations to highlight value and benefits
  • KRIncrease monthly sales revenue by 20%
  • TaskImplement an upselling strategy into daily sales efforts
  • TaskEnhance marketing efforts to broaden customer reach
  • TaskImprove customer retention through loyalty programs

OKRs to enhance data-mining to generate consistent sales qualified leads

  • ObjectiveEnhance data-mining to generate consistent sales qualified leads
  • KRIncrease sales qualified leads generation by 30% through optimized data mining
  • TaskDevelop strategies to increase conversions by 30%
  • TaskOptimize data collection to target potential customers
  • TaskImplement advanced data mining techniques for lead generation
  • KRReduce false positives in lead generation by refining data mining process by 20%
  • TaskTrain staff in optimized data mining techniques
  • TaskEvaluate current data mining practices for inefficiencies
  • TaskImplement more accurate data filtering criteria
  • KRAchieve 90% accuracy in leads generated with improved data analysis algorithms
  • TaskRegularly monitor and adjust algorithms to maintain accuracy
  • TaskDevelop enhanced data analysis algorithms for lead generation
  • TaskImplement and test new algorithms on historical data

OKRs to enhance lead generation processes for more qualified leads

  • ObjectiveEnhance lead generation processes for more qualified leads
  • KRReduce lead acquisition costs by at least 10%
  • TaskPrioritize high-converting, low-cost acquisition sources
  • TaskAnalyze current efforts to identify costliest lead acquisition methods
  • TaskImplement optimization strategies for low-converting channels
  • KRIncrease conversion rate of leads from 25% to 35%
  • TaskImplement personalized email marketing campaigns to targeted leads
  • TaskImplement A/B testing to identify more effective strategies
  • TaskOptimize landing pages to improve user experience and engagement
  • KRImplement a new lead scoring system to identify 20% more high-quality leads
  • TaskResearch and select a high-performing lead scoring system
  • TaskTrain team on new lead scoring method application
  • TaskMonitor and evaluate system efficiency regularly

OKRs to enhance the quality of prospective business leads

  • ObjectiveEnhance the quality of prospective business leads
  • KRIncrease conversion rate of leads by 20%
  • TaskOptimize website for user friendliness and speed
  • TaskImplement personalized email marketing strategies
  • TaskIncrease quality of lead sourcing efforts
  • KRImplement a new lead scoring system to better identify quality leads
  • TaskTrain sales team on new lead scoring system
  • TaskResearch and select an effective lead scoring system
  • TaskIntegrate new system with current CRM
  • KRAchieve a customer satisfaction rate of 85% among converted leads
  • TaskDevelop a responsive and efficient customer service system
  • TaskImplement a post-purchase satisfaction survey
  • TaskOffer periodic discounts or loyalty rewards

OKRs to generate quality leads via data mining

  • ObjectiveGenerate quality leads via data mining
  • KRAchieve a 20% lift in sales-qualified leads conversion rate
  • TaskIntensify sales team training on lead conversion techniques
  • TaskImplement personalized follow-ups for sales-qualified leads
  • TaskOptimize landing pages for higher lead-to-sale conversion
  • KRIncrease database size by 30% to enhance data mining efforts
  • TaskAllocate resources for 30% database expansion
  • TaskAnalyze current database capacity and needs
  • TaskImplement database enlargement strategy
  • KRDeploy data mining software to generate 15% more leads
  • TaskTrain staff members to effectively use the software
  • TaskInstall and configure the software on company systems
  • TaskSelect appropriate data mining software for lead generation

Sales Team Leads OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Sales Team Leads OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Sales Team Leads OKR templates

We have more templates to help you draft your team goals and OKRs.

Table of contents