What are Sales Team Leads OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Sales Team Leads to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
How to write your own Sales Team Leads OKRs
Option 1. Turn ideas into OKRs with Tability AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Sales Team Leads OKRs examples
You'll find below a list of Objectives and Key Results templates for Sales Team Leads. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to accelerate growth to reach a $33 mln yearly revenue target
ObjectiveAccelerate growth to reach a $33 mln yearly revenue target
KRImprove upselling strategies to boost average order value by 10%
Train staff on effective upselling and cross-selling techniques- Develop limited-time promotional offers to encourage larger purchases
- Implement product recommendation algorithms on the website
- KRAcquire 15 new high-value customers
- Develop a targeted marketing strategy for potential high-value customers
- Implement a customer referral program with enticing incentives
- Enhance sales presentations to highlight value and benefits
- KRIncrease monthly sales revenue by 20%
- Implement an upselling strategy into daily sales efforts
- Enhance marketing efforts to broaden customer reach
- Improve customer retention through loyalty programs
OKRs to enhance data-mining to generate consistent sales qualified leads
- ObjectiveEnhance data-mining to generate consistent sales qualified leads
- KRIncrease sales qualified leads generation by 30% through optimized data mining
- Develop strategies to increase conversions by 30%
- Optimize data collection to target potential customers
- Implement advanced data mining techniques for lead generation
- KRReduce false positives in lead generation by refining data mining process by 20%
- Train staff in optimized data mining techniques
- Evaluate current data mining practices for inefficiencies
- Implement more accurate data filtering criteria
- KRAchieve 90% accuracy in leads generated with improved data analysis algorithms
- Regularly monitor and adjust algorithms to maintain accuracy
- Develop enhanced data analysis algorithms for lead generation
- Implement and test new algorithms on historical data
OKRs to enhance lead generation processes for more qualified leads
- ObjectiveEnhance lead generation processes for more qualified leads
- KRReduce lead acquisition costs by at least 10%
- Prioritize high-converting, low-cost acquisition sources
- Analyze current efforts to identify costliest lead acquisition methods
- Implement optimization strategies for low-converting channels
- KRIncrease conversion rate of leads from 25% to 35%
- Implement personalized email marketing campaigns to targeted leads
- Implement A/B testing to identify more effective strategies
- Optimize landing pages to improve user experience and engagement
- KRImplement a new lead scoring system to identify 20% more high-quality leads
- Research and select a high-performing lead scoring system
- Train team on new lead scoring method application
- Monitor and evaluate system efficiency regularly
OKRs to enhance the quality of prospective business leads
- ObjectiveEnhance the quality of prospective business leads
- KRIncrease conversion rate of leads by 20%
- Optimize website for user friendliness and speed
- Implement personalized email marketing strategies
- Increase quality of lead sourcing efforts
- KRImplement a new lead scoring system to better identify quality leads
- Train sales team on new lead scoring system
- Research and select an effective lead scoring system
- Integrate new system with current CRM
- KRAchieve a customer satisfaction rate of 85% among converted leads
- Develop a responsive and efficient customer service system
- Implement a post-purchase satisfaction survey
- Offer periodic discounts or loyalty rewards
OKRs to generate quality leads via data mining
- ObjectiveGenerate quality leads via data mining
- KRAchieve a 20% lift in sales-qualified leads conversion rate
- Intensify sales team training on lead conversion techniques
- Implement personalized follow-ups for sales-qualified leads
- Optimize landing pages for higher lead-to-sale conversion
- KRIncrease database size by 30% to enhance data mining efforts
- Allocate resources for 30% database expansion
- Analyze current database capacity and needs
- Implement database enlargement strategy
- KRDeploy data mining software to generate 15% more leads
- Train staff members to effectively use the software
- Install and configure the software on company systems
- Select appropriate data mining software for lead generation
Sales Team Leads OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Sales Team Leads OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Sales Team Leads OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance customer satisfaction in car rental booking process
- OKRs to successfully launch the asset managers unit trust business
- OKRs to streamline Sign in and Registration process on eCommerce Website
- OKRs to enhance mobile app quality through effective mobile testing
- OKRs to foster a continuous learning and growth culture in our team
- OKRs to attain IIBA ECBA certification