7 customisable OKR examples for Conversion Strategy
What are Conversion Strategy OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Conversion Strategy to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Conversion Strategy OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Conversion Strategy OKRs examples
You will find in the next section many different Conversion Strategy Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to implement a robust outbound strategy for enhanced recruitment and service provision
Implement a robust outbound strategy for enhanced recruitment and service provision
Establish partnerships with 10 new businesses for mutual referrals
Initiate contact and propose mutual referral partnerships
Identify potential businesses for partnership opportunities
Formalize partnerships through written agreements
Increase conversion rate by 20% through targeted follow-up communications
Identify target audience for follow-up communications
Design personalized, engaging follow-up messages
Analyze and optimize follow-up communication effectiveness
Generate 15% increase in qualified leads via cold emails and calls
Schedule regular cold calls to the leads, tracking responses
Draft personalized cold emails based on leads' interests and needs
Develop a targeted list of potential leads from industry-specific sources
2. OKRs to enhance inbound strategy to boost agency recruitment and VA services
Enhance inbound strategy to boost agency recruitment and VA services
Achieve a 15% conversion rate of leads into new clients through effective follow-ups
Automate follow-up process for consistency and efficiency
Analyze and improve follow-up strategies based on feedback
Develop compelling, personalized follow-up messages for leads
Convert 25% of site visitors into lead inquiries through engaging content development
Implement strong calls-to-action on key pages
Develop compelling content tailored to target audience interests
Analyze visitor engagement data for content improvement
Increase website traffic by 30% through search engine optimization techniques
Regularly update content for SEO relevance
Conduct keyword research to optimize website content
Implement effective link-building strategies
3. OKRs to boost customer acquisition for consultancy business
Boost customer acquisition for consultancy business
Convert 20% of website visitors into leads with an optimized conversion strategy
Implement robust SEO to increase website visibility and traffic
Create appealing, clear call-to-actions for visitor engagement
Install analytics to track and improve conversion rates
Increase website traffic by 30% through SEO and content marketing strategies
Utilize SEO analytics tools to monitor results and optimize strategies
Create shareable, high-quality content for increased backlinks
Implement targeted SEO keywords in blog posts and website content
Attain a close rate of 15% by improving sales outreach and follow-up processes
Streamline follow-up process to ensure timely communication
Implement efficient CRM system for effective sales tracking
Provide team with progressive sales training and workshops
4. OKRs to boost monthly quote volumes to 4million
Boost monthly quote volumes to 4million
Implement new lead generation strategy to attract 10% more potential customers
Research and identify innovative lead generation tactics relevant to our target market
Develop and launch new marketing campaigns to implement new lead generation strategies
Track, analyze and refine strategy based on lead conversion rates and customer feedback
Increase weekly outreach activities by 20% to generate larger quote requests
Develop a weekly plan for increased outreach
Dedicate an additional hour daily to outreach activities
Initiate 20% more cold calls each day
Improve quote conversion rate to 5% using improved sales techniques
Monitor sales calls to identify improvements needed
Implement training workshops focused on advanced sales techniques
Revise and optimize the sales script
5. OKRs to establish a successful inbound marketing strategy
Establish a successful inbound marketing strategy
Generate 15% more leads via targeted social media campaigns and CTAs
Use engaging CTAs in all social media posts
Develop well-targeted ads for specific social media platforms
Analyze and optimize current campaigns for better reach
Improve conversion rate from leads to customers by 10% with personalized email marketing
Create personalized and targeted email content for each lead
Implement A/B testing on emails to gauge effectiveness
Continually monitor and adjust email tactics based on feedback metrics
Increase website traffic by 30% through optimized SEO and content marketing
Develop a consistent content marketing strategy
Implement SEO best practices to improve website's search engine visibility
Use data analytics to refine SEO and content efforts
6. OKRs to increase conversion rate of free subscribers to paid subscribers
Increase conversion rate of free subscribers to paid subscribers
Release two new premium features exclusive for paid subscribers
Develop detailed specifications for the two new premium features
Plan a marketing campaign to promote the new features
Execute a testing procedure to ensure feature efficiency
Implement a new marketing strategy to increase free to paid user conversions by 15%
Create incentivized referral programs for paid users
Implement targeted email campaigns to drive conversion
Develop premium features that add significant value to paid plans
Conduct 3 A/B tests monthly to improve landing page conversion rates by 20%
Identify key elements of landing page to test
Analyze data and apply successful changes
Develop and implement A/B versions
7. OKRs to boost Productivity & Results of KOL Marketing
Boost Productivity & Results of KOL Marketing
Decrease operation costs by 10% by implementing automation in KOL management
Research and select appropriate automation tools
Identify processes in KOL management that can be automated
Train staff and implement automation tools
Increase KOL engagement rates by 20% enhancing content quality
Improve conversion rate from KOL initiatives by 15% through strategic targeting
Develop tailored messaging for target demographics
Implement A/B testing to optimize results
Identify key KOLs with highest engagement rates
Conversion Strategy OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Conversion Strategy OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Conversion Strategy OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to develop a winning sales strategy
OKRs to enhance the quality and regulatory compliance of debt collection practices
OKRs to improve my proficiency in academic English
OKRs to establish process improvement to reduce audit adjustments entries
OKRs to optimize and excel as an innovative agile team
OKRs to improve engineering release cycles
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.