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tability.ioWhat are Conversion Strategy OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Conversion Strategy to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Conversion Strategy OKRs examples
You will find in the next section many different Conversion Strategy Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to implement a robust outbound strategy for enhanced recruitment and service provision
ObjectiveImplement a robust outbound strategy for enhanced recruitment and service provision
KREstablish partnerships with 10 new businesses for mutual referrals
Initiate contact and propose mutual referral partnerships- Identify potential businesses for partnership opportunities
- Formalize partnerships through written agreements
- KRIncrease conversion rate by 20% through targeted follow-up communications
- Identify target audience for follow-up communications
- Design personalized, engaging follow-up messages
- Analyze and optimize follow-up communication effectiveness
- KRGenerate 15% increase in qualified leads via cold emails and calls
- Schedule regular cold calls to the leads, tracking responses
- Draft personalized cold emails based on leads' interests and needs
- Develop a targeted list of potential leads from industry-specific sources
OKRs to enhance inbound strategy to boost agency recruitment and VA services
- ObjectiveEnhance inbound strategy to boost agency recruitment and VA services
- KRAchieve a 15% conversion rate of leads into new clients through effective follow-ups
- Automate follow-up process for consistency and efficiency
- Analyze and improve follow-up strategies based on feedback
- Develop compelling, personalized follow-up messages for leads
- KRConvert 25% of site visitors into lead inquiries through engaging content development
- Implement strong calls-to-action on key pages
- Develop compelling content tailored to target audience interests
- Analyze visitor engagement data for content improvement
- KRIncrease website traffic by 30% through search engine optimization techniques
- Regularly update content for SEO relevance
- Conduct keyword research to optimize website content
- Implement effective link-building strategies
OKRs to boost customer acquisition for consultancy business
- ObjectiveBoost customer acquisition for consultancy business
- KRConvert 20% of website visitors into leads with an optimized conversion strategy
- Implement robust SEO to increase website visibility and traffic
- Create appealing, clear call-to-actions for visitor engagement
- Install analytics to track and improve conversion rates
- KRIncrease website traffic by 30% through SEO and content marketing strategies
- Utilize SEO analytics tools to monitor results and optimize strategies
- Create shareable, high-quality content for increased backlinks
- Implement targeted SEO keywords in blog posts and website content
- KRAttain a close rate of 15% by improving sales outreach and follow-up processes
- Streamline follow-up process to ensure timely communication
- Implement efficient CRM system for effective sales tracking
- Provide team with progressive sales training and workshops
OKRs to boost monthly quote volumes to 4million
- ObjectiveBoost monthly quote volumes to 4million
- KRImplement new lead generation strategy to attract 10% more potential customers
- Research and identify innovative lead generation tactics relevant to our target market
- Develop and launch new marketing campaigns to implement new lead generation strategies
- Track, analyze and refine strategy based on lead conversion rates and customer feedback
- KRIncrease weekly outreach activities by 20% to generate larger quote requests
- Develop a weekly plan for increased outreach
- Dedicate an additional hour daily to outreach activities
- Initiate 20% more cold calls each day
- KRImprove quote conversion rate to 5% using improved sales techniques
- Monitor sales calls to identify improvements needed
- Implement training workshops focused on advanced sales techniques
- Revise and optimize the sales script
OKRs to establish a successful inbound marketing strategy
- ObjectiveEstablish a successful inbound marketing strategy
- KRGenerate 15% more leads via targeted social media campaigns and CTAs
- Use engaging CTAs in all social media posts
- Develop well-targeted ads for specific social media platforms
- Analyze and optimize current campaigns for better reach
- KRImprove conversion rate from leads to customers by 10% with personalized email marketing
- Create personalized and targeted email content for each lead
- Implement A/B testing on emails to gauge effectiveness
- Continually monitor and adjust email tactics based on feedback metrics
- KRIncrease website traffic by 30% through optimized SEO and content marketing
- Develop a consistent content marketing strategy
- Implement SEO best practices to improve website's search engine visibility
- Use data analytics to refine SEO and content efforts
OKRs to increase conversion rate of free subscribers to paid subscribers
- ObjectiveIncrease conversion rate of free subscribers to paid subscribers
- KRRelease two new premium features exclusive for paid subscribers
- Develop detailed specifications for the two new premium features
- Plan a marketing campaign to promote the new features
- Execute a testing procedure to ensure feature efficiency
- KRImplement a new marketing strategy to increase free to paid user conversions by 15%
- Create incentivized referral programs for paid users
- Implement targeted email campaigns to drive conversion
- Develop premium features that add significant value to paid plans
- KRConduct 3 A/B tests monthly to improve landing page conversion rates by 20%
- Identify key elements of landing page to test
- Analyze data and apply successful changes
- Develop and implement A/B versions
OKRs to boost Productivity & Results of KOL Marketing
- ObjectiveBoost Productivity & Results of KOL Marketing
- KRDecrease operation costs by 10% by implementing automation in KOL management
- Research and select appropriate automation tools
- Identify processes in KOL management that can be automated
- Train staff and implement automation tools
- KRIncrease KOL engagement rates by 20% enhancing content quality
- KRImprove conversion rate from KOL initiatives by 15% through strategic targeting
- Develop tailored messaging for target demographics
- Implement A/B testing to optimize results
- Identify key KOLs with highest engagement rates
How to write your own Conversion Strategy OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Conversion Strategy OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Conversion Strategy OKRs
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Conversion Strategy OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to improve incident management
- OKRs to enhance the bank's IT security infrastructure
- OKRs to implement comprehensive process reporting and monitoring mechanisms
- OKRs to enhance precision and productivity of tax and accounting operations
- OKRs to enhance data-mining to generate consistent sales qualified leads
- OKRs to ensure completion of all account schedules and bank reconciliations