5 customisable OKR examples for Inbound Marketing

What are Inbound Marketing OKRs?

The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.

Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.

We've tailored a list of OKRs examples for Inbound Marketing to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Inbound Marketing OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Inbound Marketing OKRs examples

You'll find below a list of Objectives and Key Results templates for Inbound Marketing. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1. OKRs to increase leads through Inbound Marketing

2. OKRs to establish a successful inbound marketing strategy

3. OKRs to increase inbound discovery calls through an evergreen funnel test

4. OKRs to increase inbound customer opportunities to 11

5. OKRs to optimize evergreen funnel to boost inbound discovery calls

Inbound Marketing OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Inbound Marketing OKRs in a strategy map

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

Tability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Inbound Marketing OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to optimize vendor management for talent acquisition
  vendor-managementtalent-acquisitiontalent-acquisition-specialistvendor-management-specialisttalent-acquisition-teamvendor-management-team
• OKRs to foster and demonstrate out-of-box thinking
  out-of-box-thinkinginnovative-solutionsworkshop-facilitatorbusiness-growth-analystbusiness-development-teamresearch-and-innovation-team
• OKRs to master English language skills
  english-language-learningself-improvementenglish-language-learnerenglish-language-teacherenglish-language-learners-groupenglish-language-speakers-club
• OKRs to decrease time from idea to product deliverables
  idea-validationproject-planningproject-managerproduct-developerproduct-development-teamproject-management-team
• OKRs to enhance net revenue retention (NRR)
  customer-retentionupsellingcustomer-service-managersales-representativecustomer-successsales
• OKRs to streamline and optimize our HR data process
  hr-data-managementemployee-traininghr-managerdata-processing-managerhr-teamdata-management-team

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

• To learn: What is the meaning of OKRs
• Blog posts: ODT Blog
• Success metrics: KPIs examples