2 customisable OKR examples for Quote Conversion

What are Quote Conversion OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

We have curated a selection of OKR examples specifically for Quote Conversion to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Quote Conversion OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Quote Conversion OKRs examples

You'll find below a list of Objectives and Key Results templates for Quote Conversion. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1OKRs to boost monthly quote volumes to 4million

  • ObjectiveBoost monthly quote volumes to 4million
  • Key ResultImplement new lead generation strategy to attract 10% more potential customers
  • TaskResearch and identify innovative lead generation tactics relevant to our target market
  • TaskDevelop and launch new marketing campaigns to implement new lead generation strategies
  • TaskTrack, analyze and refine strategy based on lead conversion rates and customer feedback
  • Key ResultIncrease weekly outreach activities by 20% to generate larger quote requests
  • TaskDevelop a weekly plan for increased outreach
  • TaskDedicate an additional hour daily to outreach activities
  • TaskInitiate 20% more cold calls each day
  • Key ResultImprove quote conversion rate to 5% using improved sales techniques
  • TaskMonitor sales calls to identify improvements needed
  • TaskImplement training workshops focused on advanced sales techniques
  • TaskRevise and optimize the sales script

2OKRs to enhance quote follow-up process

  • ObjectiveEnhance quote follow-up process
  • Key ResultImplement a tracking system to reduce missed follow-ups by 50%
  • TaskTrain the team on using the selected software
  • TaskMonitor and regularly evaluate the system's effectiveness
  • TaskResearch and select a suitable tracking system software
  • Key ResultInitiate contact within 48 hours for 100% of sent quotes
  • TaskSet reminders to initiate contact within 48 hours
  • TaskFollow-up on reminders systematically
  • TaskLog all sent quotes with date and contact details
  • Key ResultAugment conversion rate by 30% from sent quotes to finalized sales
  • TaskImprove sales copy to enhance product value and customer engagement
  • TaskTrain sales team to effectively close deals post-offer
  • TaskOptimize follow-up strategies for quoted customers

Quote Conversion OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Quote Conversion OKRs in a strategy map

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Quote Conversion OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

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