2 customisable OKR examples for Quote Conversion
What are Quote Conversion OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
We have curated a selection of OKR examples specifically for Quote Conversion to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Quote Conversion OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Quote Conversion OKRs examples
You'll find below a list of Objectives and Key Results templates for Quote Conversion. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to boost monthly quote volumes to 4million
- Boost monthly quote volumes to 4million
- Implement new lead generation strategy to attract 10% more potential customers
- Research and identify innovative lead generation tactics relevant to our target market
- Develop and launch new marketing campaigns to implement new lead generation strategies
- Track, analyze and refine strategy based on lead conversion rates and customer feedback
- Increase weekly outreach activities by 20% to generate larger quote requests
- Develop a weekly plan for increased outreach
- Dedicate an additional hour daily to outreach activities
- Initiate 20% more cold calls each day
- Improve quote conversion rate to 5% using improved sales techniques
- Monitor sales calls to identify improvements needed
- Implement training workshops focused on advanced sales techniques
- Revise and optimize the sales script
2. OKRs to enhance quote follow-up process
- Enhance quote follow-up process
- Implement a tracking system to reduce missed follow-ups by 50%
- Train the team on using the selected software
- Monitor and regularly evaluate the system's effectiveness
- Research and select a suitable tracking system software
- Initiate contact within 48 hours for 100% of sent quotes
- Set reminders to initiate contact within 48 hours
- Follow-up on reminders systematically
- Log all sent quotes with date and contact details
- Augment conversion rate by 30% from sent quotes to finalized sales
- Improve sales copy to enhance product value and customer engagement
- Train sales team to effectively close deals post-offer
- Optimize follow-up strategies for quoted customers
Quote Conversion OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Quote Conversion OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Quote Conversion OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to boost the frequency of value-driven discussions OKRs to strengthen SOC effectiveness to increase security operations productivity OKRs to ensure timely submission of financial statement OKRs to enhance skills and competencies as a Scrum Master and Agile coach OKRs to enhance implementation of cloud platform monitoring and observability OKRs to successfully implement and optimize Exabeam operations
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.