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2 OKR examples for Quote Conversion

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What are Quote Conversion OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

We have curated a selection of OKR examples specifically for Quote Conversion to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Quote Conversion OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

AI feedback for OKRs in Tability

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Quote Conversion OKRs examples

You'll find below a list of Objectives and Key Results templates for Quote Conversion. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to boost monthly quote volumes to 4million

  • ObjectiveBoost monthly quote volumes to 4million
  • KRImplement new lead generation strategy to attract 10% more potential customers
  • TaskResearch and identify innovative lead generation tactics relevant to our target market
  • TaskDevelop and launch new marketing campaigns to implement new lead generation strategies
  • TaskTrack, analyze and refine strategy based on lead conversion rates and customer feedback
  • KRIncrease weekly outreach activities by 20% to generate larger quote requests
  • TaskDevelop a weekly plan for increased outreach
  • TaskDedicate an additional hour daily to outreach activities
  • TaskInitiate 20% more cold calls each day
  • KRImprove quote conversion rate to 5% using improved sales techniques
  • TaskMonitor sales calls to identify improvements needed
  • TaskImplement training workshops focused on advanced sales techniques
  • TaskRevise and optimize the sales script

OKRs to enhance quote follow-up process

  • ObjectiveEnhance quote follow-up process
  • KRImplement a tracking system to reduce missed follow-ups by 50%
  • TaskTrain the team on using the selected software
  • TaskMonitor and regularly evaluate the system's effectiveness
  • TaskResearch and select a suitable tracking system software
  • KRInitiate contact within 48 hours for 100% of sent quotes
  • TaskSet reminders to initiate contact within 48 hours
  • TaskFollow-up on reminders systematically
  • TaskLog all sent quotes with date and contact details
  • KRAugment conversion rate by 30% from sent quotes to finalized sales
  • TaskImprove sales copy to enhance product value and customer engagement
  • TaskTrain sales team to effectively close deals post-offer
  • TaskOptimize follow-up strategies for quoted customers

Quote Conversion OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

AI feedback for OKRs in Tability

Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Quote Conversion OKR templates

We have more templates to help you draft your team goals and OKRs.

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