2 Quote Conversion OKR examples with initiatives

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What are Quote Conversion OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

We have curated a selection of OKR examples specifically for Quote Conversion to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Quote Conversion OKRs examples

You'll find below a list of Objectives and Key Results templates for Quote Conversion. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to boost monthly quote volumes to 4million

ObjectiveBoost monthly quote volumes to 4million
KRImplement new lead generation strategy to attract 10% more potential customers
Research and identify innovative lead generation tactics relevant to our target market
Develop and launch new marketing campaigns to implement new lead generation strategies
Track, analyze and refine strategy based on lead conversion rates and customer feedback
KRIncrease weekly outreach activities by 20% to generate larger quote requests
Develop a weekly plan for increased outreach
Dedicate an additional hour daily to outreach activities
Initiate 20% more cold calls each day
KRImprove quote conversion rate to 5% using improved sales techniques
Monitor sales calls to identify improvements needed
Implement training workshops focused on advanced sales techniques
Revise and optimize the sales script

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OKRs to enhance quote follow-up process

ObjectiveEnhance quote follow-up process
KRImplement a tracking system to reduce missed follow-ups by 50%
Train the team on using the selected software
Monitor and regularly evaluate the system's effectiveness
Research and select a suitable tracking system software
KRInitiate contact within 48 hours for 100% of sent quotes
Set reminders to initiate contact within 48 hours
Follow-up on reminders systematically
Log all sent quotes with date and contact details
KRAugment conversion rate by 30% from sent quotes to finalized sales
Improve sales copy to enhance product value and customer engagement
Train sales team to effectively close deals post-offer
Optimize follow-up strategies for quoted customers

tracking-system conversion-rate sales-team-member quote-process-manager sales-team process-management-team

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How to write your own Quote Conversion OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

1. Go to Tability's plan editor
2. Click on the "Generate goals using AI" button
3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

1. Go to Tability's plan editor
2. Add your existing OKRs (you can import them from a spreadsheet)
3. Click on "Generate analysis"

Tability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Quote Conversion OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Quote Conversion OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

It brings the goals back to the top of the mind
It will highlight poorly set OKRs
It will surface execution risks
It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Quote Conversion OKR templates

We have more templates to help you draft your team goals and OKRs.

2 OKR examples for Quote Conversion