OKR template to increase conversion rate of free subscribers to paid subscribers

public-lib · Published 6 months ago

Your OKR template

The OKR aims to increase the conversion rate of free subscribers into paid ones. The first objective is the development and release of two new features exclusive for paid subscribers. This includes creating detailed specifications, planning a marketing campaign, and ensuring these features work efficiently through rigorous testing.

The second objective is to implement a new strategy for marketing that will increase free to paid user conversion by 15%. Tasked initiatives include creating referral programs for paid users, deploying targeted email campaigns, and developing premium features that add great value to paid plans.

The third objective is to perform monthly A/B tests thrice, which should improve landing page conversion rates by 20%. Included are the identification of key landing page elements to test, data analysis and application of the successful changes, and developing and implementing A/B versions.

Overall, the OKR heavily emphasizes marketing strategy, program development, detailed planning, and intensive testing to reach the goal of increasing paid subscription rates.

ObjectiveIncrease conversion rate of free subscribers to paid subscribers
KRRelease two new premium features exclusive for paid subscribers
Develop detailed specifications for the two new premium features
Plan a marketing campaign to promote the new features
Execute a testing procedure to ensure feature efficiency
KRImplement a new marketing strategy to increase free to paid user conversions by 15%
Create incentivized referral programs for paid users
Implement targeted email campaigns to drive conversion
Develop premium features that add significant value to paid plans
KRConduct 3 A/B tests monthly to improve landing page conversion rates by 20%
Identify key elements of landing page to test
Analyze data and apply successful changes
Develop and implement A/B versions

Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

Use AI to draft a complete set of OKRs in seconds
Connect your OKRs and team goals to your project
Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:

Edit the objectives, key results, and tasks
Click on the target 0 → 100% to set better target
Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

10+ built-in dashboards to visualise progress on your goals
Weekly reminders, data connectors, and smart notifications
9 views to map OKRs to strategic projects
Strategy map to align teams at scale