15 customisable OKR examples for Marketing Strategy
What are Marketing Strategy OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Marketing Strategy to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Marketing Strategy OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Marketing Strategy OKRs examples
We've added many examples of Marketing Strategy Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to boost asset retention and expansion in vital segments
Boost asset retention and expansion in vital segments
Reduce asset attrition in key segments by 5%
Develop targeted retention strategies for these identified segments
Identify key segments with highest asset attrition rates
Implement regular monitoring and adjust strategies as necessary
Increase asset retention rate in key segments by 15%
Identify key segments with lower retention rates
Develop tailored marketing strategies for these segments
Implement customer loyalty programs for these key areas
Accelerate expansion rate within targeted segments by 10%
Identify high-growth potential segments within the targeted areas
Implement sales incentives to boost segment-specific sales
Develop a tailored marketing strategy for each segment
2. OKRs to drive tangible growth towards company's 2024 ambitions
Drive tangible growth towards company's 2024 ambitions
Increase company revenue by 15% compared to previous quarter
Develop new marketing campaigns to attract customers
Implement effective upselling strategies to boost sales
Optimize pricing strategies for all products/services
Initiate three impactful growth strategies that will reach team adoption by 90%
Identify areas of high potential for growth in team processes
Implement strategies and monitor team adoption rate
Develop impactful initiatives geared towards these growth areas
Improve employee engagement in growth pitching by 20% measured by increased participation
Launch internal competition on the best growth pitching strategies
Organize weekly brainstorming sessions for pitching ideas
Provide growth pitching training to all employees
3. OKRs to enhance the effectiveness of our marketing strategy
Enhance the effectiveness of our marketing strategy
Improve email marketing open rates by 30%
Test various email send times for maximum visibility
Segment email list for personalized content delivery
Optimize email subject lines for relevancy and engagement
Drive website traffic up by 25%
Develop sponsored content or collaborations with related influential blogs
Utilize social media platforms for promotion and link sharing
Implement SEO techniques to improve site visibility in search engine results
Increase social media engagement by 40%
Launch a weekly interactive quiz or contest on all platforms
Initiate collaborations with relevant influencers or brand ambassadors
Regularly post shareable, high-quality content relative to your audience
4. OKRs to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
Amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
Achieve 15% increase in website traffic via personalized email marketing campaigns
Analyze and adjust campaigns based on metrics
Identify target audience for personalized email marketing
Develop engaging, personalized email content
Secure at least 10 qualified leads from top-tier target accounts each month
Initiate contact and nurture relationships with leads
Identify and research top-tier target accounts
Develop personalized outreach strategies for each account
Garner a 30% increase in social media following through targeted content promotion
Identify and analyze the audience's content interests
Develop and implement a tailored content strategy
Regularly monitor and optimize content performance
5. OKRs to establish a successful inbound marketing strategy
Establish a successful inbound marketing strategy
Generate 15% more leads via targeted social media campaigns and CTAs
Use engaging CTAs in all social media posts
Develop well-targeted ads for specific social media platforms
Analyze and optimize current campaigns for better reach
Improve conversion rate from leads to customers by 10% with personalized email marketing
Create personalized and targeted email content for each lead
Implement A/B testing on emails to gauge effectiveness
Continually monitor and adjust email tactics based on feedback metrics
Increase website traffic by 30% through optimized SEO and content marketing
Develop a consistent content marketing strategy
Implement SEO best practices to improve website's search engine visibility
Use data analytics to refine SEO and content efforts
6. OKRs to increase conversion rate of free subscribers to paid subscribers
Increase conversion rate of free subscribers to paid subscribers
Release two new premium features exclusive for paid subscribers
Develop detailed specifications for the two new premium features
Plan a marketing campaign to promote the new features
Execute a testing procedure to ensure feature efficiency
Implement a new marketing strategy to increase free to paid user conversions by 15%
Create incentivized referral programs for paid users
Implement targeted email campaigns to drive conversion
Develop premium features that add significant value to paid plans
Conduct 3 A/B tests monthly to improve landing page conversion rates by 20%
Identify key elements of landing page to test
Analyze data and apply successful changes
Develop and implement A/B versions
7. OKRs to boost email's contribution to total revenue
Boost email's contribution to total revenue
Increase email subscription rate by 25%
Improve newsletter content to add value for subscribers
Implement compelling, clear call-to-actions on website
Offer exclusive benefits to email subscribers
Augment click-through rates from email campaigns by 30%
Incorporate strong, clear calls to action in emails
Personalize email content based on recipient's preferences
Improve subject lines to increase email open rates
Enhance conversion rates from email referrals by 15%
Optimize referral emails' content and design
Implement personalized email marketing strategies
Analyze success metrics, adjust strategies accordingly
8. OKRs to accelerate client acquisition through our lead magnet
Accelerate client acquisition through our lead magnet
Enhance lead magnet content to trigger a 15% uptick in tie-ups
Promote lead magnet through multiple marketing channels
Design engaging, relevant content around these trends
Conduct research to identify popular industry trends
Increase lead magnet downloads by 20%
Develop appealing social media promotional content
Offer exclusive content for the downloaders
Optimize the website for better search engine visibility
Convert 10% of downloaders into paying clients
Offer introductory discounts to new downloaders
Implement effective in-app purchase promotions
Enhance product features requiring premium access
9. OKRs to penetrate the French environmental market
Penetrate the French environmental market
Secure at least 3 partnerships with key French environmental organizations
Initiate contact for potential partnership discussions
Prepare and present partnership proposals
Research reputable French environmental organizations
Launch successful marketing campaign leading to 15% customer conversion rate
Implement analytics to monitor conversion rates
Develop a targeted, compelling marketing message
Conduct thorough market research to understand customer preferences
Increase brand awareness to achieve 25% market recognition
Develop a creative, engaging social media marketing campaign
Collaborate with complementary businesses for cross-promotion opportunities
Launch a targeted PR initiative within our demographic
10. OKRs to boost Productivity & Results of KOL Marketing
Boost Productivity & Results of KOL Marketing
Decrease operation costs by 10% by implementing automation in KOL management
Research and select appropriate automation tools
Identify processes in KOL management that can be automated
Train staff and implement automation tools
Increase KOL engagement rates by 20% enhancing content quality
Improve conversion rate from KOL initiatives by 15% through strategic targeting
Develop tailored messaging for target demographics
Implement A/B testing to optimize results
Identify key KOLs with highest engagement rates
11. OKRs to increase the number of qualified leads generated by BDRs by 30%
Improve BDR performance to generate more qualified leads
Implement new outreach strategy to increase lead conversion by 10%
Increase BDR call volume by 20%
Increase email response rate by 25%
Improve lead qualification accuracy by 15%
12. OKRs to boost customer acquisition for consultancy business
Boost customer acquisition for consultancy business
Convert 20% of website visitors into leads with an optimized conversion strategy
Implement robust SEO to increase website visibility and traffic
Create appealing, clear call-to-actions for visitor engagement
Install analytics to track and improve conversion rates
Increase website traffic by 30% through SEO and content marketing strategies
Utilize SEO analytics tools to monitor results and optimize strategies
Create shareable, high-quality content for increased backlinks
Implement targeted SEO keywords in blog posts and website content
Attain a close rate of 15% by improving sales outreach and follow-up processes
Streamline follow-up process to ensure timely communication
Implement efficient CRM system for effective sales tracking
Provide team with progressive sales training and workshops
13. OKRs to boost monthly quote volumes to 4million
Boost monthly quote volumes to 4million
Implement new lead generation strategy to attract 10% more potential customers
Research and identify innovative lead generation tactics relevant to our target market
Develop and launch new marketing campaigns to implement new lead generation strategies
Track, analyze and refine strategy based on lead conversion rates and customer feedback
Increase weekly outreach activities by 20% to generate larger quote requests
Develop a weekly plan for increased outreach
Dedicate an additional hour daily to outreach activities
Initiate 20% more cold calls each day
Improve quote conversion rate to 5% using improved sales techniques
Monitor sales calls to identify improvements needed
Implement training workshops focused on advanced sales techniques
Revise and optimize the sales script
14. OKRs to establish a strong personal brand for Carnevali's human management and project endeavors
Establish a strong personal brand for Carnevali's human management and project endeavors
Network with 50 professionals in the industry to foster strategic partnerships
Identify 50 professionals of interest in the industry
Initiate contact via emails or professional networks
Schedule meetings to discuss potential partnerships
Build a robust website showcasing my expertise and past projects
Develop and design website using a reliable platform
Gather information about past projects and relevant experience
Outline a clear, concise site structure with dedicated sections
Create and implement a social media marketing strategy to increase brand awareness
Determine target audience and their preferred social media platforms
Schedule and monitor regular posts to maximize visibility
Develop engaging content tailored to each platform
15. OKRs to develop and implement a global lead generation strategy with banks
Develop and implement a global lead generation strategy with banks
Generate 30% increase in quality leads sourced via global banks
Tailor marketing strategies to target bank-based clienteles
Develop partnerships with global banking institutions for lead generation
Improve lead qualification process between banks and our company
Secure 5 partnerships agreements with global banks to facilitate lead generation
Identify and research potential global bank partners
Initiate meetings to present partnership proposals
Develop tailored partnership proposals for each bank
Identify and engage with 20 potential global banking partners by quarter-end
Reach out to each bank for initial potential partnership discussion
Compile a list of 20 potential global banking partners
Set and maintain follow-up meetings to build relationships
Marketing Strategy OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Marketing Strategy OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Marketing Strategy OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to increase active members count from 5 to 100
OKRs to enhance the quality of client communication
OKRs to enhance customer experience by understanding our clients' valuation
OKRs to implement integrated technological solutions for physical security systems
OKRs to boost brand recognition and awareness in desired market
OKRs to elevate the NPS score in B2B SaaS by 5%
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.