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10 OKR examples for Marketing Strategy

What are Marketing Strategy OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Marketing Strategy to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

How to write your own Marketing Strategy OKRs

Option 1. Turn ideas into OKRs with Tability AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Marketing Strategy OKRs examples

We've added many examples of Marketing Strategy Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to boost asset retention and expansion in vital segments

  • ObjectiveBoost asset retention and expansion in vital segments
  • KRReduce asset attrition in key segments by 5%
  • TaskDevelop targeted retention strategies for these identified segments
  • TaskIdentify key segments with highest asset attrition rates
  • TaskImplement regular monitoring and adjust strategies as necessary
  • KRIncrease asset retention rate in key segments by 15%
  • TaskIdentify key segments with lower retention rates
  • TaskDevelop tailored marketing strategies for these segments
  • TaskImplement customer loyalty programs for these key areas
  • KRAccelerate expansion rate within targeted segments by 10%
  • TaskIdentify high-growth potential segments within the targeted areas
  • TaskImplement sales incentives to boost segment-specific sales
  • TaskDevelop a tailored marketing strategy for each segment

OKRs to drive tangible growth towards company's 2024 ambitions

  • ObjectiveDrive tangible growth towards company's 2024 ambitions
  • KRIncrease company revenue by 15% compared to previous quarter
  • TaskDevelop new marketing campaigns to attract customers
  • TaskImplement effective upselling strategies to boost sales
  • TaskOptimize pricing strategies for all products/services
  • KRInitiate three impactful growth strategies that will reach team adoption by 90%
  • TaskIdentify areas of high potential for growth in team processes
  • TaskImplement strategies and monitor team adoption rate
  • TaskDevelop impactful initiatives geared towards these growth areas
  • KRImprove employee engagement in growth pitching by 20% measured by increased participation
  • TaskLaunch internal competition on the best growth pitching strategies
  • TaskOrganize weekly brainstorming sessions for pitching ideas
  • TaskProvide growth pitching training to all employees

OKRs to enhance the effectiveness of our marketing strategy

  • ObjectiveEnhance the effectiveness of our marketing strategy
  • KRImprove email marketing open rates by 30%
  • TaskTest various email send times for maximum visibility
  • TaskSegment email list for personalized content delivery
  • TaskOptimize email subject lines for relevancy and engagement
  • KRDrive website traffic up by 25%
  • TaskDevelop sponsored content or collaborations with related influential blogs
  • TaskUtilize social media platforms for promotion and link sharing
  • TaskImplement SEO techniques to improve site visibility in search engine results
  • KRIncrease social media engagement by 40%
  • TaskLaunch a weekly interactive quiz or contest on all platforms
  • TaskInitiate collaborations with relevant influencers or brand ambassadors
  • TaskRegularly post shareable, high-quality content relative to your audience

OKRs to maximizing ecommerce growth through improved email marketing strategy

  • ObjectiveMaximizing ecommerce growth through improved email marketing strategy
  • KRBoost ecommerce sales generated from email referrals by 15%
  • TaskImplement personalized product recommendations in email newsletters
  • TaskImprove email subject lines to increase open rates
  • TaskOptimize email referral program with incentives
  • KRIncrease open rate of email campaigns by 20%
  • TaskTest and optimize send times
  • TaskImprove subject lines to attract attention and curiosity
  • TaskSegment email lists for targeted content
  • KRAchieve a click-through rate of 10% for promotional emails
  • TaskDraft engaging content that targets the customers' interests
  • TaskImplement a compelling call-to-action button
  • TaskOptimize email design for maximum readability

OKRs to amplify brand visibility of our SaaS technology through an Account-Based Marketing strategy

  • ObjectiveAmplify brand visibility of our SaaS technology through an Account-Based Marketing strategy
  • KRAchieve 15% increase in website traffic via personalized email marketing campaigns
  • TaskAnalyze and adjust campaigns based on metrics
  • TaskIdentify target audience for personalized email marketing
  • TaskDevelop engaging, personalized email content
  • KRSecure at least 10 qualified leads from top-tier target accounts each month
  • TaskInitiate contact and nurture relationships with leads
  • TaskIdentify and research top-tier target accounts
  • TaskDevelop personalized outreach strategies for each account
  • KRGarner a 30% increase in social media following through targeted content promotion
  • TaskIdentify and analyze the audience's content interests
  • TaskDevelop and implement a tailored content strategy
  • TaskRegularly monitor and optimize content performance

OKRs to establish a successful inbound marketing strategy

  • ObjectiveEstablish a successful inbound marketing strategy
  • KRGenerate 15% more leads via targeted social media campaigns and CTAs
  • TaskUse engaging CTAs in all social media posts
  • TaskDevelop well-targeted ads for specific social media platforms
  • TaskAnalyze and optimize current campaigns for better reach
  • KRImprove conversion rate from leads to customers by 10% with personalized email marketing
  • TaskCreate personalized and targeted email content for each lead
  • TaskImplement A/B testing on emails to gauge effectiveness
  • TaskContinually monitor and adjust email tactics based on feedback metrics
  • KRIncrease website traffic by 30% through optimized SEO and content marketing
  • TaskDevelop a consistent content marketing strategy
  • TaskImplement SEO best practices to improve website's search engine visibility
  • TaskUse data analytics to refine SEO and content efforts

OKRs to increase overall user acquisition

  • ObjectiveIncrease overall user acquisition
  • KRImplement two impactful marketing campaigns targeting potential users
  • TaskDevelop two unique, impactful marketing campaigns
  • TaskExecute and monitor the effectiveness of these campaigns
  • TaskResearch what marketing strategies resonate with our target users
  • KRAchieve 15% growth in website registration rates
  • TaskInitiate referral programs to encourage sign-ups
  • TaskDevelop compelling, targeted website content
  • TaskImplement User-friendly and quick registration processes
  • KRImprove onboarding process, reducing drop-offs by 20%
  • TaskDevelop engaging, streamlined onboarding materials
  • TaskIdentify stages in the process with high drop-off rates
  • TaskImplement personalized, supportive follow-up communications

OKRs to increase conversion rate of free subscribers to paid subscribers

  • ObjectiveIncrease conversion rate of free subscribers to paid subscribers
  • KRRelease two new premium features exclusive for paid subscribers
  • TaskDevelop detailed specifications for the two new premium features
  • TaskPlan a marketing campaign to promote the new features
  • TaskExecute a testing procedure to ensure feature efficiency
  • KRImplement a new marketing strategy to increase free to paid user conversions by 15%
  • TaskCreate incentivized referral programs for paid users
  • TaskImplement targeted email campaigns to drive conversion
  • TaskDevelop premium features that add significant value to paid plans
  • KRConduct 3 A/B tests monthly to improve landing page conversion rates by 20%
  • TaskIdentify key elements of landing page to test
  • TaskAnalyze data and apply successful changes
  • TaskDevelop and implement A/B versions

OKRs to boost email's contribution to total revenue

  • ObjectiveBoost email's contribution to total revenue
  • KRIncrease email subscription rate by 25%
  • TaskImprove newsletter content to add value for subscribers
  • TaskImplement compelling, clear call-to-actions on website
  • TaskOffer exclusive benefits to email subscribers
  • KRAugment click-through rates from email campaigns by 30%
  • TaskIncorporate strong, clear calls to action in emails
  • TaskPersonalize email content based on recipient's preferences
  • TaskImprove subject lines to increase email open rates
  • KREnhance conversion rates from email referrals by 15%
  • TaskOptimize referral emails' content and design
  • TaskImplement personalized email marketing strategies
  • TaskAnalyze success metrics, adjust strategies accordingly

OKRs to accelerate client acquisition through our lead magnet

  • ObjectiveAccelerate client acquisition through our lead magnet
  • KREnhance lead magnet content to trigger a 15% uptick in tie-ups
  • TaskPromote lead magnet through multiple marketing channels
  • TaskDesign engaging, relevant content around these trends
  • TaskConduct research to identify popular industry trends
  • KRIncrease lead magnet downloads by 20%
  • TaskDevelop appealing social media promotional content
  • TaskOffer exclusive content for the downloaders
  • TaskOptimize the website for better search engine visibility
  • KRConvert 10% of downloaders into paying clients
  • TaskOffer introductory discounts to new downloaders
  • TaskImplement effective in-app purchase promotions
  • TaskEnhance product features requiring premium access

Marketing Strategy OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Marketing Strategy OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Marketing Strategy OKR templates

We have more templates to help you draft your team goals and OKRs.

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