OKR template to increase contract bookings significantly

The OKR titled "Increase contract bookings significantly" is dedicated to amplifying contract leads and final readings through targeted marketing, client acquisition initiatives, and enhanced contract execution. This first objective focuses on generating more qualified leads by tailoring marketing strategies across platforms, identifying customer demographics for personalized ads, and evaluating campaigns based on lead generation metrics.

The second objective is to secure a higher percentage of contract bookings compared to the previous quarter. This will be achieved by boosting marketing efforts towards client acquisition, promoting contract discount incentives and targeting new potential clients for bookings.

Improving contract completion rates is the third objective in this OKR. It focuses on hitting an 85% completion rate without escalating any issues. Initiatives to hit this target include a thorough review of contracts to identify potential obstacles, conducting training for continuous improvement, and providing timely support to the contracting team.

Ultimately, the central goal aims to attain a significant increase in contract bookings. It hopes to do this through coordinated efforts in marketing, client acquisition, and improving contract completion rates.