OKR template to boost customer acquisition for our Marketplace Reporting App
The overall objective stated is to boost customer acquisition for their Marketplace Reporting App. This clearly indicates a desire for business growth, via the acquisition of new users to their app. The goal outlined, presumably within a set time frame, is to effectuate enhanced business outcomes and increase app usage.
The first sub-objective highlighted is to increase the online advertising conversion rate by 30%. This will be accomplished through increased ad relevance via keywords and SEO, implementing A/B testing to optimize ad presentations, and analyzing audience data to purposefully target demographics with a proven high conversion rate.
The second sub-objective is to boost website visits by 40% by refining SEO practices. This includes the implementation of keywords to improve website's on-page SEO, enhancing the website's loading speed and mobile optimization and building backlinks through guest posting on related blogs. The aim here is to increase organic traffic to the website, enhancing product visibility.
Lastly, the third sub-objective aims at optimizing the app onboarding process to improve conversion rate by 25%. Thus, it's planned to streamline the sign-up process, making it easier and quicker, implement clear and interactive tutorials for first-time app users and regularly test and update onboarding UX/UI to ensure user-friendliness, leading to better user retention and conversion rate.
The first sub-objective highlighted is to increase the online advertising conversion rate by 30%. This will be accomplished through increased ad relevance via keywords and SEO, implementing A/B testing to optimize ad presentations, and analyzing audience data to purposefully target demographics with a proven high conversion rate.
The second sub-objective is to boost website visits by 40% by refining SEO practices. This includes the implementation of keywords to improve website's on-page SEO, enhancing the website's loading speed and mobile optimization and building backlinks through guest posting on related blogs. The aim here is to increase organic traffic to the website, enhancing product visibility.
Lastly, the third sub-objective aims at optimizing the app onboarding process to improve conversion rate by 25%. Thus, it's planned to streamline the sign-up process, making it easier and quicker, implement clear and interactive tutorials for first-time app users and regularly test and update onboarding UX/UI to ensure user-friendliness, leading to better user retention and conversion rate.
Boost customer acquisition for our Marketplace Reporting App
Increase online advertising conversion rate by 30%
Increase ad relevance through keywords and SEO
Implement A/B testing to optimize ad presentations
Analyze audience data to target high-conversion demographics
Boost website visits by 40% through enhanced SEO practices
Implement relevant keywords to improve website’s on-page SEO
Enhance website loading speed and mobile optimization
Build backlinks through guest posting on related blogs
Optimize app onboarding process to improve conversion rate by 25%
Streamline sign-up process and reduce unnecessary steps
Implement clear, interactive tutorials for first-time app users
Regularly test and update onboarding UX/UI for user-friendliness