OKR template to grow the user base via organic mobile acquisition

public-lib · Published 5 months ago

Your OKR template

This OKR targets increasing the user base through organic acquisition via the mobile app. An objective is to reduce user attrition rate by 10% by improving app design, optimizing app performance and engaging users through in-app activities or rewards.

The OKR also emphasizes a 20% increase in organic app downloads. Initiatives include urging users for app store reviews, optimizing app store descriptions with keywords and sharing app links across social media platforms.

Further, the OKR prioritizes increasing visibility through app store optimization by 30%. Regular updates of app to fix bugs, improved performance, and researching for high-ranking keywords for the app description are put forth as initiatives.

Thus, users' engagement with the app and its performance are crucial aspects in fulfilling the OKR of growing the user base via organic mobile acquisition.

ObjectiveGrow the user base via organic mobile acquisition
KRReduce mobile app attrition rate by 10%
Implement user feedback to improve app design and functionality
Optimize app performance to prevent crashes and lags
Develop engaging in-app activities or rewards
KRAchieve 20% increase in app downloads from organic sources
Encourage user ratings and reviews on app store
Optimize the app store description with relevant keywords
Share app links on all social media platforms
KRImprove mobile app store optimization to boost visibility by 30%
Research and incorporate relevant high-ranking keywords in app description
Update app regularly to fix bugs and improve performance
Encourage users to rate and review the app

Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

Use AI to draft a complete set of OKRs in seconds
Connect your OKRs and team goals to your project
Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:

Edit the objectives, key results, and tasks
Click on the target 0 → 100% to set better target
Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

10+ built-in dashboards to visualise progress on your goals
Weekly reminders, data connectors, and smart notifications
9 views to map OKRs to strategic projects
Strategy map to align teams at scale