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10 OKR examples for Profitability

What are Profitability OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Profitability to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

How to write your own Profitability OKRs

Option 1. Turn ideas into OKRs with Tability AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Profitability OKRs examples

We've added many examples of Profitability Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to achieve profitability by reducing operational costs by 20% in the current fiscal year

  • ObjectiveCut operational costs to achieve profitability
  • KRReduce employee overtime costs by 30%
  • KRImplement automation processes to reduce manual labor costs by 20%
  • KRDecrease inventory storage costs by 25%
  • KRLower utility expenses by 15% through energy-efficient measures

OKRs to increase company profitability

  • ObjectiveIncrease company profitability
  • KRAchieve a 10% reduction in operating costs through efficiency improvements
  • TaskIdentify wasteful practices in the current operational process
  • TaskImplement new efficiency-enhancing technologies
  • TaskTrain staff on cost-saving practices and procedures
  • KRIncrease net revenue by 15% via new customer acquisition strategies
  • TaskConduct market research to identify potential customer segments
  • TaskOffer incentives for referrals to generate new clients
  • TaskDevelop and implement a targeted digital marketing campaign
  • KRImplement cost-saving measures to decrease overhead expenses by 8%
  • TaskDevelop strategies to reduce miscellaneous office expenditures
  • TaskReview and analyze current overhead expenses in detail
  • TaskOptimize energy usage to minimize utility bills

OKRs to enhance business profitability through data analysis

  • ObjectiveEnhance business profitability through data analysis
  • KRIncrease accuracy of forecasting models used by sales team by 15%
  • TaskTrain sales team on data interpretation and prediction techniques
  • TaskAnalyze past forecasting models for discrepancies and errors
  • TaskInvest in advanced predictive analytics software
  • KRDevelop data strategies for 3 new business units to aid decision making
  • KRAchieve 20% reduction in costs through improved predictive models
  • TaskDevelop and implement advanced predictive models
  • TaskMonitor and measure cost reductions frequently
  • TaskContinually optimize models to improve accuracy and efficiency

OKRs to enhance project profitability and delivery efficiency

  • ObjectiveEnhance project profitability and delivery efficiency
  • KRReduce project overruns by at least 30%
  • TaskEnhance project management training for staff
  • TaskEstablish a strong pre-project planning protocol
  • TaskImplement stringent project timeline tracking
  • KREnsure 90% of projects are delivered within budget allotment
  • TaskProvide regular budget training for project managers
  • TaskConduct regular financial reviews of ongoing projects
  • TaskImplement stringent budget monitoring and control measures
  • KRBoost on-time project completion rate to 95%
  • TaskOffer incentives for meeting project deadlines timely
  • TaskImplement project management software for tracking deadlines
  • TaskConduct regular progress report meetings with team

OKRs to enhance overall company profitability

  • ObjectiveEnhance overall company profitability
  • KRIncrease net profit margin by 10% through cost reduction strategies
  • TaskOptimize energy usage to reduce utility bills
  • TaskRenegotiate supplier contracts for better rates
  • TaskIdentify and eliminate non-essential operational costs
  • KRBoost total revenue by 15% by diversifying product offerings
  • TaskImplement marketing strategies for new products
  • TaskDevelop and prototype promising product ideas
  • TaskResearch market trends to identify potential new product areas
  • KRGrow customer retention rate by 8% through improving customer satisfaction
  • TaskImplement proactive customer service via phone or email
  • TaskOffer special loyalty programs or discounts
  • TaskConduct customer satisfaction surveys regularly

OKRs to increase overall business profitability

  • ObjectiveIncrease overall business profitability
  • KREnhance product pricing to boost gross profit by 15%
  • TaskAnalyze competitors' pricing strategies for comparable products
  • TaskImplement cost reduction measures to increase profit margins
  • TaskAdjust pricing based on product demand and value perception
  • KRImplement process optimization strategies to cut operational costs by 7%
  • TaskIdentify and analyze areas with high operational costs
  • TaskEvaluate the impacts regularly and make adjustments
  • TaskDevelop and apply process optimization strategies
  • KRAttain a 10% net profit margin by improving cost efficiency
  • TaskIdentify unnecessary costs and eliminate them
  • TaskImplement more cost-effective processes and procedures
  • TaskTrain employees on cost efficiency practices

OKRs to establish profitability foundations

  • ObjectiveEstablish profitability foundations
  • KRIncrease sales revenue by 25%
  • TaskDevelop and launch new product lines to attract customers
  • TaskEnhance customer service to improve client retention rates
  • TaskImplement a targeted marketing campaign to boost product awareness
  • KRReduce operational costs by 10%
  • TaskStreamline processes to eliminate waste and improve productivity
  • TaskIncrease energy efficiency to lower utility bills
  • TaskReview all supplier contracts for potential cost-saving opportunities
  • KRImprove net profit margin by 15%
  • TaskImplement cost reduction strategies across all operational departments
  • TaskStreamline supply chain to reduce unnecessary expenditures
  • TaskIncrease product prices without impacting customer demand

OKRs to increase company's overall profitability

  • ObjectiveIncrease company's overall profitability
  • KRBoost sales by 10% to enhance revenue
  • TaskImprove after-sales service to promote customer loyalty
  • TaskImplement an upselling strategy to increase average transaction value
  • TaskEnhance digital marketing tactics to expand customer reach
  • KRRaise net profit margin by an additional 2%
  • TaskImplement measures to reduce operational and production costs
  • TaskBoost sales through improved marketing strategies
  • TaskIncrease pricing of products or services strategically
  • KRMinimize operating costs by 5% through efficiency measures
  • TaskDecrease unnecessary material waste production
  • TaskStreamline processes to reduce labour costs
  • TaskImplement energy-saving equipment and lighting fixtures

OKRs to boost sustainable growth and profitability of the business

  • ObjectiveBoost sustainable growth and profitability of the business
  • KRReduce operational costs by 10% through efficiency improvements
  • TaskImplement energy-saving measures in all company facilities
  • TaskStreamline processes to eliminate non-value-adding activities
  • TaskInvest in cost-effective, high-efficiency equipment
  • KRGrow customer base by 20% with green initiatives
  • TaskHost community events showcasing company's commitment to sustainability
  • TaskDevelop a marketing campaign focusing on company's environmental efforts
  • TaskImplement a customer rewards program for eco-friendly purchasing decisions
  • KRIncrease net profit margin by 15%
  • TaskEvaluate pricing strategies, increase price where appropriate
  • TaskImprove operational efficiency to reduce waste
  • TaskImplement cost-cutting measures for overhead expenses

OKRs to boost profitability of innovative projects

  • ObjectiveBoost profitability of innovative projects
  • KRAchieve 20% increase in revenue from innovative projects
  • TaskExecute innovative projects with high profitability potential
  • TaskDevelop unique, practical ideas for potential projects
  • TaskImplement research on trending market and customer needs
  • KRSecure 10 high-value partnerships for collaborative innovation projects
  • TaskResearch and identify potential high-value partnership opportunities
  • TaskInitiate engagement and negotiation processes with potential partners
  • TaskCraft detailed and enticing partnership proposals
  • KREnhance project visibility by 50% through targeted marketing efforts
  • TaskAllocate resources for prominent online ad spaces
  • TaskDevelop compelling marketing content to attract audience
  • TaskIdentify key demographic for targeted marketing strategies

Profitability OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Profitability OKRs

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Profitability OKR templates

We have more templates to help you draft your team goals and OKRs.

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