3 customisable OKR examples for Sustainable Growth
What are Sustainable Growth OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Sustainable Growth to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Sustainable Growth OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Sustainable Growth OKRs examples
You will find in the next section many different Sustainable Growth Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to implement strategies to enhance sustainable revenue growth
Implement strategies to enhance sustainable revenue growth
Secure at least 10 new B2B partnerships for an expected sales increase of 20%
Negotiate partnership terms and finalize agreements
Identify and list potential B2B partnership targets
Initiate contact and set meetings with the targets
Increase customer retention rate by 15% through customer satisfaction strategies
Boost market penetration in untapped regions by 25% to grow brand presence
Perform market research to identify potential untapped regions
Develop tailored marketing strategies for these regions
Implement intensive promotional campaigns in targeted regions
2. OKRs to boost sustainable growth and profitability of the business
Boost sustainable growth and profitability of the business
Reduce operational costs by 10% through efficiency improvements
Implement energy-saving measures in all company facilities
Streamline processes to eliminate non-value-adding activities
Invest in cost-effective, high-efficiency equipment
Grow customer base by 20% with green initiatives
Host community events showcasing company's commitment to sustainability
Develop a marketing campaign focusing on company's environmental efforts
Implement a customer rewards program for eco-friendly purchasing decisions
Increase net profit margin by 15%
Evaluate pricing strategies, increase price where appropriate
Improve operational efficiency to reduce waste
Implement cost-cutting measures for overhead expenses
3. OKRs to implement a sustainable system for organizational growth
Implement a sustainable system for organizational growth
Decrease operational inefficiencies by 20% through sustainable strategies
Train staff on environmentally-friendly waste disposal practices
Establish paperless document management system for streamlined operations
Implement energy-efficient equipment across all operational lines
Save 15% of business expenses by adopting sustainable practices and policies
Promote recycling or composting to lower waste management costs
Decrease paper usage by promoting digital solutions
Implement energy-efficient equipment to reduce power bills
Train 80% of the team on sustainability best practices by end of quarter
Schedule and conduct training sessions for the team
Identify relevant sustainability best practices for training
Develop a comprehensive sustainability training program
Sustainable Growth OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Sustainable Growth OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Sustainable Growth OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance employee satisfaction through competitive compensation and benefits
OKRs to execute impactful strategies to accomplish my goal
OKRs to enhance user experience for increased software engagement
OKRs to effectively generate quality data flow diagrams
OKRs to enhance proactive investigation through expanded log analysis
OKRs to enhance resolver team's service level agreement on security incidents
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.