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tability.ioWhat are Sustainable Growth OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We have curated a selection of OKR examples specifically for Sustainable Growth to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Sustainable Growth OKRs examples
You will find in the next section many different Sustainable Growth Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to implement strategies to enhance sustainable revenue growth
ObjectiveImplement strategies to enhance sustainable revenue growth
KRSecure at least 10 new B2B partnerships for an expected sales increase of 20%
Negotiate partnership terms and finalize agreements- Identify and list potential B2B partnership targets
- Initiate contact and set meetings with the targets
- KRIncrease customer retention rate by 15% through customer satisfaction strategies
- KRBoost market penetration in untapped regions by 25% to grow brand presence
- Perform market research to identify potential untapped regions
- Develop tailored marketing strategies for these regions
- Implement intensive promotional campaigns in targeted regions
OKRs to boost sustainable growth and profitability of the business
- ObjectiveBoost sustainable growth and profitability of the business
- KRReduce operational costs by 10% through efficiency improvements
- Implement energy-saving measures in all company facilities
- Streamline processes to eliminate non-value-adding activities
- Invest in cost-effective, high-efficiency equipment
- KRGrow customer base by 20% with green initiatives
- Host community events showcasing company's commitment to sustainability
- Develop a marketing campaign focusing on company's environmental efforts
- Implement a customer rewards program for eco-friendly purchasing decisions
- KRIncrease net profit margin by 15%
- Evaluate pricing strategies, increase price where appropriate
- Improve operational efficiency to reduce waste
- Implement cost-cutting measures for overhead expenses
OKRs to implement a sustainable system for organizational growth
- ObjectiveImplement a sustainable system for organizational growth
- KRDecrease operational inefficiencies by 20% through sustainable strategies
- Train staff on environmentally-friendly waste disposal practices
- Establish paperless document management system for streamlined operations
- Implement energy-efficient equipment across all operational lines
- KRSave 15% of business expenses by adopting sustainable practices and policies
- Promote recycling or composting to lower waste management costs
- Decrease paper usage by promoting digital solutions
- Implement energy-efficient equipment to reduce power bills
- KRTrain 80% of the team on sustainability best practices by end of quarter
- Schedule and conduct training sessions for the team
- Identify relevant sustainability best practices for training
- Develop a comprehensive sustainability training program
OKRs to drive sustainable growth in Enterprise sales operations
- ObjectiveDrive sustainable growth in Enterprise sales operations
- KRImprove the lead-to-deal conversion rate by 15% through precise targeting
- Identify key demographic details of current successful leads
- Implement predictive analytics to improve targeting
- Develop custom content for precise targeting
- KRIncrease average deal size by 20% without impacting sales cycle length
- Bundle products/services to increase their perceived value
- Upsell to existing customers with premium or additional services
- Conduct targeted market research to justify price increase
- KRUpskill 70% of the sales team in advanced negotiation and closing strategies
- Schedule training sessions for identified sales team members
- Monitor and assess post-training performance improvements
- Identify training programs for advanced negotiation and closing strategies
How to write your own Sustainable Growth OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Sustainable Growth OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Sustainable Growth OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Sustainable Growth OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance strategic planning collaboration with stakeholders
- OKRs to amplify flying school enrolment through active marketing approaches
- OKRs to achieve timely and quality delivery of API projects
- OKRs to boost customer base and broaden our market influence
- OKRs to streamline and optimize handoff process as lead designer
- OKRs to enhance operational efficiency, certify employees, and increase team revenue