OKR template to transform Socotra into a renowned hub for handcraft artisanry
This OKR aims to solidify Socotra as a renowned hub for handcraft artisanry. The overarching objective is to boost the profile, sales, and reach of Socotra's handcrafted items. The plan includes marketing, tracking, sales expansion, and recruitment strategies designed specifically to achieve these goals.
The first key result focuses on marketing. A targeted campaign will be designed and implemented to increase sales by 30%. This campaign will highlight the unique qualities of Socotra's handcrafts and utilize tracking mechanisms to measure its effectiveness.
The second key result is centred around exportation. To achieve this, relationships with international retailers will be established, potential markets identified, and shipping logistics organized. The goal is to extend Socotra's handcrafts into 3 new international markets.
The third and final key result is to increase the number of active artisans by 50%. This will be accomplished through an online recruitment campaign, training workshops, and local artisan showcases designed to attract and engage new artisans.
The first key result focuses on marketing. A targeted campaign will be designed and implemented to increase sales by 30%. This campaign will highlight the unique qualities of Socotra's handcrafts and utilize tracking mechanisms to measure its effectiveness.
The second key result is centred around exportation. To achieve this, relationships with international retailers will be established, potential markets identified, and shipping logistics organized. The goal is to extend Socotra's handcrafts into 3 new international markets.
The third and final key result is to increase the number of active artisans by 50%. This will be accomplished through an online recruitment campaign, training workshops, and local artisan showcases designed to attract and engage new artisans.
Transform Socotra into a renowned hub for handcraft artisanry
Boost sales of Socotra handcrafts by 30% through a targeted marketing campaign
Design an engaging marketing campaign focusing on the craft's unique qualities- Implement tracking mechanisms to measure campaign effectiveness
- Develop a detailed profile of the target market for Socotra handcrafts
- Enable the exportation of Socotra's handcrafts to 3 new international markets
- Connect with international retailers and vendors
- Identify potential international markets for Socotra's handcrafts
- Organize shipping and export logistics
- Increase the number of active handcraft artisans by 50%
- Launch a comprehensive online recruitment campaign for artisans
- Implement training workshops for new handcraft artisans
- Organize local artisan showcases to promote engagement