10 OKR examples for Marketer

What are Marketer OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Marketer to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

The best tools for writing perfect Marketer OKRs

Here are 2 tools that can help you draft your OKRs in no time.

Tability AI: to generate OKRs based on a prompt

Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.

• 1. Create a Tability account
• 2. Click on the Generate goals using AI
• 3. Describe your goals in a prompt
• 4. Get your fully editable OKR template
• 5. Publish to start tracking progress and get automated OKR dashboards

Watch the video below to see it in action 👇

Tability Feedback: to improve existing OKRs

You can use Tability's AI feedback to improve your OKRs if you already have existing goals.

• 1. Create your Tability account
• 2. Add your existing OKRs (you can import them from a spreadsheet)
• 3. Click on Generate analysis
• 4. Review the suggestions and decide to accept or dismiss them
• 5. Publish to start tracking progress and get automated OKR dashboards

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

Marketer OKRs examples

You will find in the next section many different Marketer Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to boost audience loyalty and brand affiliation

OKRs to create a widely loved tamagotchi-style video game

OKRs to successfully launch and sell my online course

OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app

OKRs to boost organic app downloads

OKRs to monetize my YouTube channel

OKRs to increase search ranking

OKRs to establish a well-loved motorcycle riders' clothing brand

OKRs to enhance audience nurturing for improved policy acquisition

OKRs to transform Socotra into a renowned hub for handcraft artisanry

Marketer OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

Save hours with automated OKR dashboards

Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

• It brings the goals back to the top of the mind
• It will highlight poorly set OKRs
• It will surface execution risks
• It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.

How to get Tability dashboards:

• 1. Create a Tability account
• 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
• 3. Publish your OKR plan

That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.

More Marketer OKR templates

We have more templates to help you draft your team goals and OKRs.

• OKRs to implement strategic planning framework for goal alignment
  strategic-planninggoal-alignmentstrategic-planning-managerdepartment-headssenior-executives
• OKRs to enhance overall customer experience
  customer-satisfactioncomplaint-reductioncustomer-service-representativequality-assurance-specialistcustomer-service-teamquality-assurance-team
• OKRs to improve the overall quality of data across all departments
  data-quality-improvementstandardized-data-entry-proceduresdata-quality-managerprocess-training-managerdata-management-teamprocess-training-team
• OKRs to achieve acknowledgment of all reported outages within SLA
  service-level-agreementoutage-managementcustomer-service-manageroutage-response-coordinatorcustomer-service-teamoutage-management-team
• OKRs to improve Braze comprehension to boost confidence when presenting to potential clients
  braze-comprehensionclient-engagementsalespersontrainersales-teamtraining-and-development-team
• OKRs to enhance security operations with standardized logging and monitoring
  security-monitoringstandardized-loggingtech-team-memberit-team-membertech-teamit-team