15 customisable OKR examples for Marketer
What are Marketer OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Marketer to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Marketer OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Marketer OKRs examples
You will find in the next section many different Marketer Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to boost audience loyalty and brand affiliation
Boost audience loyalty and brand affiliation
Organize and execute 3 audience-engaging activities that reinforces brand loyalty- Increase repeat customer rate by 15%
Offer exclusive deals or discounts for returning customers- Implement a customer loyalty rewards program
- Enhance post-purchase communication and customer service
- Achieve a 20% increase in positive brand sentiment analysis results
- Improve and maintain high-quality customer service interactions
- Launch a positive, engaging social media marketing campaign
- Develop and implement a strong customer satisfaction survey strategy
2. OKRs to create a widely loved tamagotchi-style video game
- Create a widely loved tamagotchi-style video game
- Design and develop an engaging gameplay loop by the end of the period
- Draft initial gameplay loop concepts and mechanics
- Prototype chosen gameplay loop design
- Test and refine gameplay loop for engagement
- Attract 100,000 active players by promoting the game on social networks
- Develop engaging promotional content for social media platforms
- Encourage current players to share game experiences online
- Implement a targeted advertising campaign on Facebook and Instagram
- Obtain a 4.5/5 user satisfaction rating through continuous game improvement and updates
- Collect player feedback regularly through in-game surveys
- Implement new updates based on players' suggestions
- Constantly monitor and improve game performance
3. OKRs to successfully launch and sell my online course
- Successfully launch and sell my online course
- Attract 1000 potential buyers through strategic social media marketing
- Develop attention-grabbing content tailored for various social media platforms
- Implement targeted paid advertising campaigns on Facebook and Instagram
- Engage with followers consistently to build a community and generate leads
- Develop high-converting landing page for course by testing 3 design variations
- Analyze test results and choose highest-converting design
- Implement A/B testing for each design variation
- Create three distinct design variations for the landing page
- Achieve 100 course sales at full price within the first two weeks of launch
- Offer an exclusive bonus for immediate sign-ups
- Develop a comprehensive, high-engagement marketing campaign
- Utilize both email and social media for marketing
4. OKRs to significantly reduce Customer Acquisition Cost (CAC) for our mobile app
- Significantly reduce Customer Acquisition Cost (CAC) for our mobile app
- Improve app store optimizations to increase organic downloads by 20%
- Leverage user feedback for app improvement
- Review and enhance keyword strategy in app descriptions
- Optimize app icon and screenshots for better visibility
- Enhance referral program to increase organic acquisition by 30%
- Redesign referral incentives to make them more attractive
- Implement user-friendly referral process in the app/website
- Launch marketing campaign to promote referral program
- Implement A/B tests on marketing channels to enhance conversion rates by 15%
- Identify key variables for A/B testing in current marketing channels
- Analyze results, identify successful variables, implement changes
- Plan and execute A/B tests in the identified marketing channels
- Decrease app installation cost by 25% through optimizing ad targeting
- Analyze user data to better understand our successful app installation demographics
- Monitor and adjust ad campaigns based on performance metrics
- Refine ad targeting parameters based on this analysis
5. OKRs to boost organic app downloads
- Boost organic app downloads
- Achieve 20% growth in social media referrals to the app's download page
- Implement a engaging social media marketing campaign
- Optimize SEO for social media platforms
- Collaborate with influencers to promote the app
- Launch an educational blog series about the app features to attract 15% more web traffic
- Promote blog series through email and social media
- Create engaging, informative blog posts
- Select app features to be highlighted in blog series
- Improve app store SEO to rank within the top 10 for relevant keywords
- Encourage users to write positive detailed reviews
- Conduct thorough keyword research and competitor analysis
- Optimize title, description, and metadata with relevant keywords
6. OKRs to increase search ranking
- Increase search ranking
- Achieve a top 5 ranking for at least 5 target keywords
- Conduct keyword research to identify the most relevant and valuable target keywords
- Optimize website content and meta tags based on chosen target keywords
- Implement a strategic link building campaign to increase website's authority
- Continuously monitor and analyze keyword rankings and make adjustments accordingly
- Increase organic website traffic by 20%
- Promote website through social media platforms and engage with the audience
- Collaborate with influencers or industry experts for guest blogging or partnerships
- Regularly publish high-quality, SEO-friendly blog posts and articles
- Optimize website content with relevant keywords and meta tags
- Increase the number of indexed pages by 15%
- Generate high-quality and relevant content to expand website's indexable pages
- Implement XML sitemap and submit to search engines for better indexing
- Optimize website structure and navigation for improved crawlability
- Increase internal linking to help search engines discover and index more pages
- Improve domain authority score by 10 points
- Optimize on-page content by adding relevant keywords and improving internal linking structure
- Create high-quality and shareable content to attract natural backlinks from other websites
- Increase backlinks by reaching out to authoritative websites in the same niche
- Regularly monitor and disavow any spammy or low-quality backlinks to maintain a clean link profile
7. OKRs to enhance audience nurturing for improved policy acquisition
- Enhance audience nurturing for improved policy acquisition
- Increase the quote-to-policy conversion rate by 20% through audience nurturing efforts
- Enhance user experience on conversion platforms
- Implement a personalized email follow-up strategy
- Develop a targeted content marketing plan
- Develop and implement at least two new nurturing strategies or campaigns
- Devise two unique nurturing campaign plans
- Launch and monitor campaign effectiveness regularly
- Research current market trends and effective nurturing strategies
- Reduce the time from quote to policy purchase by 15% with nurturing touchpoints
- Develop quick, user-friendly online purchasing system
- Implement automated follow-up emails after quote
- Provide informational content about policies regularly
8. OKRs to transform Socotra into a renowned hub for handcraft artisanry
- Transform Socotra into a renowned hub for handcraft artisanry
- Boost sales of Socotra handcrafts by 30% through a targeted marketing campaign
- Design an engaging marketing campaign focusing on the craft's unique qualities
- Implement tracking mechanisms to measure campaign effectiveness
- Develop a detailed profile of the target market for Socotra handcrafts
- Enable the exportation of Socotra's handcrafts to 3 new international markets
- Connect with international retailers and vendors
- Identify potential international markets for Socotra's handcrafts
- Organize shipping and export logistics
- Increase the number of active handcraft artisans by 50%
- Launch a comprehensive online recruitment campaign for artisans
- Implement training workshops for new handcraft artisans
- Organize local artisan showcases to promote engagement
9. OKRs to establish a successful YouTube channel
- Establish a successful YouTube channel
- Reach 10,000 total views on all videos combined
- Create and publish engaging and high-quality videos consistently
- Collaborate with influencers or popular YouTubers for broader reach
- Promote videos across different social media platforms
- Create and publish 20 high-quality videos by end of next quarter
- Edit, review and publish the videos
- Schedule and conduct filming sessions
- Identify topics and draft outlines for 20 videos
- Secure a minimum of 500 subscribers on the channel
- Create engaging content relevant to target audience
- Implement a subscriber referral reward system
- Promote the channel through social media ad campaigns
10. OKRs to boost trial and subscription activations for TTC audience
- Boost trial and subscription activations for TTC audience
- Enhance conversion rate from trials to subscriptions by 15% with improved user experience
- Improve user interface and navigational ease
- Streamline checkout process for trial to subscription conversion
- Tailor promotional offers to trial users
- Increase trial signups by 25% through targeted marketing strategies
- Enhance visibility of trial signups in all marketing channels
- Identify target audience's interests and common behavior patterns
- Develop personalized marketing materials based on audience analysis
- Reduce churn rate of TTC subscribers by 10% by optimizing customer service response
- Enhance customer feedback channels to optimize service
- Develop quicker, more efficient response protocols
- Implement comprehensive customer service training for employees
11. OKRs to enhance ad performance with 10% higher CTR
- Increase ad CTR by 10%
- Implement 2 new ad targeting options
- Consult with marketing team to determine feasibility and potential impact
- Research industry trends and identify two new ad targeting options
- Roll out second option to target audience and monitor engagement metrics
- Implement and test first option, adjusting as needed for optimal performance
- Adjust bidding strategy for higher ad placement
- Increase CPC bids for targeted keywords
- Monitor competitor bids and adjust bidding strategy accordingly
- Review impression share and increase bids for low share
- Test different ad formats and adjust bids based on performance
- Conduct 3 A/B tests on ad copy
- Create two versions of ad copy with one variable changed
- Identify variables to test in ad copy
- Analyze data and make data-driven decision on ad copy
- Implement A/B test and collect relevant data
- Increase ad relevance score by 2 points
- Utilize more relevant ad copy and messaging
- Improve targeting parameters for better audience matching
- Monitor and adjust ad frequency to prevent ad fatigue
- Focus on high-quality landing pages
12. OKRs to enhance digital marketing team's work productivity efficiency
- Enhance digital marketing team's work productivity efficiency
- Increase marketing campaign conversion rate by 25%
- Analyze data to identify which strategies are currently ineffective
- Implement A/B testing for more effective campaigns
- Enhance customer targeting with detailed demographic data
- Amplify social media engagement metrics by 30%
- Invest in analytics tools to track engagement data
- Develop engaging content to stimulate user interaction and shares
- Implement a social media advertising strategy to increase reach
- Decrease time spent on routine tasks by implementing automation tools by 15%
- Train staff on how to utilize these tools effectively
- Research and invest in suitable automation tools
- Identify routine tasks that are eligible for automation
13. OKRs to acquire new potential customers
- Acquire new potential customers
- Increase website traffic by 40% through targeted digital marketing campaigns
- Develop engaging SEO-driven content to increase visibility
- Identify target audience for effective demographic-focused marketing
- Launch paid search and social media ads to drive traffic
- Convert 20% of inbound leads into sales with effective sales strategies
- Develop a well-structured sales pitch targeting specific customer needs
- Train sales team on effective closing techniques
- Implement a follow-up system to re-engage potential customers
- Increase customer engagement on social media platforms by 30%
- Amplify user-generated content sharing
- Expand social media promotions and giveaways
- Develop and implement an interactive content strategy
14. OKRs to launch the mobile app for health professionals successfully
- Launch the mobile app for health professionals successfully
- Generate a minimum of 100 monthly active users
- Develop engaging content and regular updates to drive user engagement
- Collaborate with influencers or industry experts to promote the platform to larger audiences
- Implement targeted marketing campaigns to reach new potential users
- Optimize website for better user experience and faster loading times
- Increase user sign-ups by 30%
- Obtain positive feedback from at least 80% of app beta testers
- Achieve a 4-star rating or higher on app stores
- Encourage satisfied users to leave positive reviews by offering incentives or reminders
- Improve user experience by streamlining app features and enhancing user interface
- Implement a strong app store optimization strategy for improved app discoverability
- Respond promptly to user feedback and address any reported issues or concerns
15. OKRs to drive recruitment via enhanced content marketing for virtual assistant services
- Drive recruitment via enhanced content marketing for virtual assistant services
- Generate 15% more qualified leads through targeted content marketing campaigns
- Produce quality, SEO-optimized content for marketing campaigns
- Analyze campaign metrics to refine targeting strategies
- Research industry trends to identify potential content topics
- Improve conversion rates by 10% with engaging, persuasive service descriptions
- Review and upgrade existing service descriptions for clarity and appeal
- Implement customer feedback to enhance service descriptions
- Conduct A/B testing to determine most compelling descriptions
- Increase website traffic by 30% through SEO-optimized content
- Monitor website traffic regularly for improvements and keyword effectiveness
- Update or create new SEO-optimized content using these keywords
- Research and identify relevant keywords for our specific industry
Marketer OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Marketer OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Marketer OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to become a better manager
- OKRs to enhance our SaaS reference base
- OKRs to increase user revenue and reduce churn rate
- OKRs to create a unified promo planning process for all Sales
- OKRs to enhance document management and amplify accuracy
- OKRs to boost sales by 20% in the next quarter
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.