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7 OKR examples for Product Service Management

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What are Product Service Management OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Service Management to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Product Service Management OKRs examples

You'll find below a list of Objectives and Key Results templates for Product Service Management. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to enhance Product Service Management Efficiency

  • ObjectiveEnhance Product Service Management Efficiency
  • KRIncrease product service team training sessions by 50%
  • TaskSchedule additional training sessions accordingly
  • TaskIdentify current number of weekly training sessions
  • TaskCalculate necessary increase to achieve 50% rise
  • KRImplement new software to decrease customer response time by 20%
  • TaskPurchase, install, and configure the identified software
  • TaskIdentify software capable of enhancing customer service response speed
  • TaskTrain customer service representatives on new software usage
  • KRImprove customer satisfaction rate on product services by 30%
  • TaskUpdate and upgrade product based on customer feedback
  • TaskEstablish a fast and effective complaint resolution procedure
  • TaskImplement regular training programs for customer service staff

OKRs to successful transition from Service Delivery Manager to Product Manager

  • ObjectiveSuccessful transition from Service Delivery Manager to Product Manager
  • KRDevelop and present a new product idea or actionable improvement to the team
  • TaskConduct thorough market research and analyze potential customer needs
  • TaskPrepare and deliver a persuasive presentation to the team
  • TaskDevelop a comprehensive product concept or improvement proposal
  • KRGain foundational knowledge completing a Product Management certification by quarter-end
  • TaskSchedule study sessions to complete coursework
  • TaskEnroll in chosen Product Management course
  • TaskResearch suitable Product Management certification programs
  • KRShadow experienced product managers and attend at least 20 hours of PM meetings
  • TaskSchedule time blocks to observe PM meetings
  • TaskAttend minimum 20 hours of PM meetings
  • TaskIdentify experienced product managers to shadow

OKRs to increase overall sales productivity for our offshore IT services team

  • ObjectiveIncrease overall sales productivity for our offshore IT services team
  • KRAchieve a 20% increase in quarterly revenue from offshore IT services
  • TaskUpsell enhanced IT services to existing offshore clients
  • TaskImplement targeted marketing strategies in offshore jurisdictions
  • TaskStreamline delivery process to boost operational efficiency
  • KRReduce the sales cycle duration by 15% for offshore IT services
  • TaskImplement streamlined communication systems for improved efficiency
  • TaskProvide sales team advanced negotiation training
  • TaskClose deal gaps with efficient project management strategies
  • KRClose 5 new strategic B2B deals specifically for offshore IT services
  • TaskIdentify and contact 10 potential B2B partners for offshore IT services
  • TaskFollow-up with potential partners to negotiate and close deals
  • TaskPrepare and deliver tailored presentations on our offshore IT services

OKRs to foster customer-centric innovation in products and services

  • ObjectiveFoster customer-centric innovation in products and services
  • KRDevelop and launch two new features based on customer feedback
  • TaskDevelop the two most requested features
  • TaskPlan and execute a launch strategy for new features
  • TaskAnalyze customer feedback for new feature suggestions
  • KRConduct 4 customer focus groups to gather insights for future developments
  • TaskSchedule and conduct the four focus groups
  • TaskIdentify and recruit suitable participants for focus groups
  • TaskDesign relevant discussion topics for each group
  • KRAchieve a 10% increase in customer satisfaction scores
  • TaskProvide in-depth training for customer service staff
  • TaskIncorporate a post-service satisfaction survey
  • TaskImplement a loyalty rewards program for frequent customers

OKRs to enhance intelligent product recommendation engine for improved customer matching

  • ObjectiveEnhance intelligent product recommendation engine for improved customer matching
  • KRIncrease recommendation engine's accuracy by 25%
  • TaskRegularly update and test recommendation algorithms
  • TaskGather more user data for detailed user profiles
  • TaskImplement machine learning algorithms for better prediction accuracy
  • KRBoost product sales via recommendations by 20%
  • TaskEnhance recommendation algorithms for personalized suggestions
  • TaskImplement a referral program incentivizing existing customers
  • TaskPartner with influencers for strategic product promotions
  • KRRaise customer satisfaction with recommendations by 30%
  • TaskImplement feedback system for product or service improvements
  • TaskEnhance customer service training for personalized interaction
  • TaskDevelop more accurate, predictive recommendation algorithms

OKRs to increase overall team performance

  • ObjectiveIncrease overall team performance
  • KRImprove team productivity by 20% without affecting work quality
  • TaskReview current workflows for potential process optimization improvements
  • TaskIntroduce time management training resources to enhance work efficiency
  • TaskImplement new collaboration software for easier communication
  • KRIncrease customer satisfaction related to our performance by 15%
  • TaskDevelop and execute a streamlined customer complaint resolution process
  • TaskImplement regular, focused customer service training for employees
  • TaskActively solicit customer feedback and make necessary adjustments
  • KRAchieve a 10% reduction in task completion times
  • TaskIdentify inefficiencies in current workflow processes
  • TaskAutomate repetitive tasks to save time
  • TaskImplement training programs to improve skill levels

OKRs to deliver personalized customer experience and satisfaction

  • ObjectiveDeliver personalized customer experience and satisfaction
  • KRDecrease customer complaint rates by 15% through streamlined product/service delivery
  • TaskDevelop and optimize efficient delivery mechanisms
  • TaskImplement comprehensive staff training for improved customer service
  • TaskRegularly gather customer feedback to identify improvement areas
  • KRIncrease customer satisfaction score by 20% through improved customer relationship management
  • TaskImplement regular, personalized follow-ups with customers
  • TaskProvide staff with comprehensive CRM training
  • TaskDevelop a responsive and efficient complaint resolution process
  • KRImplement 2 new unique features based on customer feedback to enhance user engagement
  • TaskAnalyze customer feedback to identify potential new features
  • TaskRoll out new features and monitor user engagement
  • TaskDevelop and test 2 new features based on findings

How to write your own Product Service Management OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Product Service Management OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Product Service Management OKRs

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Product Service Management OKR templates

We have more templates to help you draft your team goals and OKRs.

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