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4 OKR examples for Sales Productivity

What are Sales Productivity OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Sales Productivity to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

How to write your own Sales Productivity OKRs

Option 1. Turn ideas into OKRs with Tability AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Sales Productivity OKRs examples

We've added many examples of Sales Productivity Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.

Hope you'll find this helpful!

OKRs to boost overall sales productivity

  • ObjectiveBoost overall sales productivity
  • KRReduce administrative tasks for sales team by 20%
  • TaskDelegate routine paperwork to administrative staff
  • TaskImplement a CRM system to automate data entry procedures
  • TaskSimplify sales reporting process through technology integration
  • KRImplement a new CRM to improve tracking and managing of customer interactions by 25%
  • TaskTrain staff in utilizing new CRM system effectively
  • TaskPurchase selected CRM system and begin integration
  • TaskResearch possible CRM options tailored to company's needs
  • KRIncrease average deals closed per salesperson by 30%
  • TaskImplement advanced sales training for all sales staff members
  • TaskProvide resources for effective lead generation
  • TaskIntroduce performance-based incentives to boost motivation

OKRs to develop an encompassing sales program to boost teams' target attainment

  • ObjectiveDevelop an encompassing sales program to boost teams' target attainment
  • KRFinalize development and improvement of sales program within 15% resource budget
  • TaskFinalize edits on sales program within budget constraints
  • TaskImplement improvements to maximize resource efficiency
  • TaskReview and validate program functionality and effectiveness
  • KRIncrease sales team's productivity by 20% through established sales program
  • TaskImplement regular coaching and training with sales program strategies
  • TaskReward and recognize top performers to encourage productivity
  • TaskMonitor and analyze individual sales team's performance weekly
  • KREnsure 80% of sales team meets or exceeds sales target via sales program implementation
  • TaskImplement incentive schemes for meeting targets
  • TaskRegularly monitor and adjust team's sales strategies
  • TaskDevelop a results-focused sales training program

OKRs to increase overall sales productivity for our offshore IT services team

  • ObjectiveIncrease overall sales productivity for our offshore IT services team
  • KRAchieve a 20% increase in quarterly revenue from offshore IT services
  • TaskUpsell enhanced IT services to existing offshore clients
  • TaskImplement targeted marketing strategies in offshore jurisdictions
  • TaskStreamline delivery process to boost operational efficiency
  • KRReduce the sales cycle duration by 15% for offshore IT services
  • TaskImplement streamlined communication systems for improved efficiency
  • TaskProvide sales team advanced negotiation training
  • TaskClose deal gaps with efficient project management strategies
  • KRClose 5 new strategic B2B deals specifically for offshore IT services
  • TaskIdentify and contact 10 potential B2B partners for offshore IT services
  • TaskFollow-up with potential partners to negotiate and close deals
  • TaskPrepare and deliver tailored presentations on our offshore IT services

OKRs to enhance productivity and effectiveness of the advertising sales team

  • ObjectiveEnhance productivity and effectiveness of the advertising sales team
  • KRIncrease sales team's lead conversion rate by 25%
  • TaskImplement a more refined lead scoring system
  • TaskConduct regular training sessions to improve sales techniques
  • TaskImprove follow-up processes for potential leads
  • KRImplement training sessions to improve product knowledge by 100%
  • TaskSchedule and conduct product knowledge training sessions
  • TaskDevelop detailed training agenda and materials
  • TaskIdentify key product knowledge areas needing improvement
  • KRReduce average sale-cycle length by 15%
  • TaskProvide regular training on closing sales techniques
  • TaskImplement more efficient customer follow-up procedures
  • TaskStreamline the sales process with automation tools

Sales Productivity OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Sales Productivity OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Sales Productivity OKR templates

We have more templates to help you draft your team goals and OKRs.

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