15 customisable OKR examples for Product Service Team

What are Product Service Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We've tailored a list of OKRs examples for Product Service Team to help you. You can look at any of the templates below to get some inspiration for your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Product Service Team OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Product Service Team OKRs examples

You'll find below a list of Objectives and Key Results templates for Product Service Team. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

1OKRs to enhance Product Service Management Efficiency

  • ObjectiveEnhance Product Service Management Efficiency
  • Key ResultIncrease product service team training sessions by 50%
  • TaskSchedule additional training sessions accordingly
  • TaskIdentify current number of weekly training sessions
  • TaskCalculate necessary increase to achieve 50% rise
  • Key ResultImplement new software to decrease customer response time by 20%
  • TaskPurchase, install, and configure the identified software
  • TaskIdentify software capable of enhancing customer service response speed
  • TaskTrain customer service representatives on new software usage
  • Key ResultImprove customer satisfaction rate on product services by 30%
  • TaskUpdate and upgrade product based on customer feedback
  • TaskEstablish a fast and effective complaint resolution procedure
  • TaskImplement regular training programs for customer service staff

2OKRs to successful transition from Service Delivery Manager to Product Manager

  • ObjectiveSuccessful transition from Service Delivery Manager to Product Manager
  • Key ResultDevelop and present a new product idea or actionable improvement to the team
  • TaskConduct thorough market research and analyze potential customer needs
  • TaskPrepare and deliver a persuasive presentation to the team
  • TaskDevelop a comprehensive product concept or improvement proposal
  • Key ResultGain foundational knowledge completing a Product Management certification by quarter-end
  • TaskSchedule study sessions to complete coursework
  • TaskEnroll in chosen Product Management course
  • TaskResearch suitable Product Management certification programs
  • Key ResultShadow experienced product managers and attend at least 20 hours of PM meetings
  • TaskSchedule time blocks to observe PM meetings
  • TaskAttend minimum 20 hours of PM meetings
  • TaskIdentify experienced product managers to shadow

3OKRs to enhance the customer advocacy program

  • ObjectiveEnhance the customer advocacy program
  • Key ResultIncrease overall customer satisfaction rate by 15%
  • TaskImplement a comprehensive customer feedback system
  • TaskProvide robust training for customer service staff
  • TaskEnhance product/service quality based on feedback
  • Key ResultReduce customer complaints by 20%
  • TaskImplement a proactive customer satisfaction survey
  • TaskRevise and enhance company's product or service
  • TaskImprove staff training on customer service skills
  • Key ResultImprove Net Promoter Score (NPS) by 10 points
  • TaskIncrease personalization in our customer interactions
  • TaskRegularly gather and analyze customer feedback to improve service
  • TaskImplement high-quality training programs to enhance customer service skills

4OKRs to maximize perceived value across all customer profiles

  • ObjectiveMaximize perceived value across all customer profiles
  • Key ResultDecrease customer complaints regarding value by 15%
  • TaskOffer periodic special promotions or discounts
  • TaskEnhance team's communication and customer service skills
  • TaskImplement customer feedback loops for continuous product improvements
  • Key ResultAchieve 20% increase in positive feedback on customer value perception survey
  • TaskImplement comprehensive employee customer service training
  • TaskStreamline after-sales service response times
  • TaskEnhance product quality based on customer recommendations
  • Key ResultImprove product utility scores by 25% in our customer profiling analysis
  • TaskImplement changes and reassess product utility scores
  • TaskAnalyze survey results, identify needed improvements
  • TaskConduct customer surveys for feedback on product utility

5OKRs to achieve product market fit under the Sean Ellis framework

  • ObjectiveAchieve product market fit under the Sean Ellis framework
  • Key ResultAchieve 20% increase in customer retention due to added product value
  • TaskImprove customer service response times
  • TaskImplement customer feedback to enhance product features
  • TaskDevelop loyalty programs for repeat customers
  • Key ResultScale to secure 100 new weekly active users experiencing must-have product experience
  • TaskFoster referrals through an attractive incentive program
  • TaskEnhance user experience with spot-on must-have features
  • TaskImplement targeted online marketing to reach potential users
  • Key ResultDefine and measure the primary product value metric by reaching 75% positive customer ratings
  • TaskIdentify primary value metric of the product
  • TaskDevelop a system to track customer ratings
  • TaskImplement strategies to achieve 75% positive feedback

6OKRs to increase overall team performance

  • ObjectiveIncrease overall team performance
  • Key ResultImprove team productivity by 20% without affecting work quality
  • TaskReview current workflows for potential process optimization improvements
  • TaskIntroduce time management training resources to enhance work efficiency
  • TaskImplement new collaboration software for easier communication
  • Key ResultIncrease customer satisfaction related to our performance by 15%
  • TaskDevelop and execute a streamlined customer complaint resolution process
  • TaskImplement regular, focused customer service training for employees
  • TaskActively solicit customer feedback and make necessary adjustments
  • Key ResultAchieve a 10% reduction in task completion times
  • TaskIdentify inefficiencies in current workflow processes
  • TaskAutomate repetitive tasks to save time
  • TaskImplement training programs to improve skill levels

7OKRs to enhance platform usability for heightened customer satisfaction and retention

  • ObjectiveEnhance platform usability for heightened customer satisfaction and retention
  • Key ResultIncrease the average customer retention rate by 15%
  • TaskUse personalized email marketing strategies
  • TaskImplement a customer loyalty rewards program
  • TaskEnhance customer service training
  • Key ResultIncrease the customer satisfaction score by 25% as measured by client surveys
  • TaskRegularly analyze and take action on survey results
  • TaskImplement a customer feedback system for improvements
  • TaskTrain staff in customer service and product knowledge
  • Key ResultAchieve a 20% reduction in customer complaints about platform usability
  • TaskProvide user-friendly guides or tutorials
  • TaskImplement adjustments based on feedback
  • TaskConduct usability tests to identify problem areas

8OKRs to attain product market fit for our offering

  • ObjectiveAttain product market fit for our offering
  • Key ResultConduct 150 customer interviews to gather feedback about the product
  • TaskConduct interviews and gather feedback
  • TaskIdentify 150 customers willing to give feedback
  • TaskPrepare comprehensive interview guide
  • Key ResultAchieve a monthly churn rate lower than 5%
  • TaskImplement effective customer retention strategies
  • TaskRegularly monitor and analyze churn data
  • TaskEnhance customer service interactions
  • Key ResultIncrease product active usage by 20%
  • TaskLaunch a targeted in-app promotional campaign
  • TaskDevelop engaging features based on user feedback and preferences
  • TaskImplement a comprehensive user onboarding program

9OKRs to enhance satisfaction levels of our clients

  • ObjectiveEnhance satisfaction levels of our clients
  • Key ResultIncrease Net Promoter Score (NPS) by 15 points by enhancing customer interaction
  • TaskImplement service training programs to improve customer interaction
  • TaskStreamline the feedback collection process for enhanced customer experience
  • TaskDevelop personalized customer engagement strategies
  • Key ResultAchieve a 30% improvement in Customer Satisfaction Score (CSAT) via feedback implementation
  • TaskPrioritize improvements based on feedback received
  • TaskCollect and analyze all customer feedback regularly
  • TaskImplement changes and measure their effects
  • Key ResultDecrease customer complaints by 20% through improving product quality and service deliverance
  • TaskRegularly solicit customer feedback to address issues promptly
  • TaskImplement rigorous quality control checks for product manufacturing
  • TaskEnhance customer service training for all representatives

10OKRs to create efficient service quality monitoring tools

  • ObjectiveCreate efficient service quality monitoring tools
  • Key ResultAchieve at least 80% accuracy in service quality measurement by week 9
  • TaskReview and adjust service protocols based on feedback every week
  • TaskImplement regular employee training for customer service best practices
  • TaskSet up a system for tracking and measuring service quality
  • Key ResultDesign and launch a beta version of service quality monitoring tools by week 6
  • TaskCode and test a beta version of the tools
  • TaskLaunch the beta version by week 6
  • TaskSketch initial design ideas for service quality monitoring tools
  • Key ResultCollect and implement feedback from 70% of beta users to improve the tool by week 13
  • TaskImplement solutions based on user feedback
  • TaskAnalyze received feedback for common issues
  • TaskContact beta users requesting actionable feedback

11OKRs to boost efficiency and effectiveness of Prod Support/Service desk

  • ObjectiveBoost efficiency and effectiveness of Prod Support/Service desk
  • Key ResultImplement a training program to enhance technical skills of support staff by 35%
  • TaskImplement training program and monitor progress
  • TaskDefine key technical skills needing enhancement among support staff
  • TaskSelect or design a comprehensive training program
  • Key ResultReduce average ticket resolution time by 25%
  • TaskImplement mandatory customer service efficiency training for all staff
  • TaskIntegrate AI-based automation tools in ticket resolution process
  • TaskStreamline communication channels between departments
  • Key ResultIncrease customer satisfaction rates related to issue resolution by 15%
  • TaskImplement weekly training on conflict resolution for customer service representatives
  • TaskRegularly monitor and improve the issue resolution process
  • TaskDevelop an efficient, user-friendly online system for complaint submission

12OKRs to improve the overall client experience

  • ObjectiveImprove the overall client experience
  • Key ResultIncrease client satisfaction score by 20% through effective communication strategies
  • TaskTrain staff on effective communication and people skills
  • TaskInitiate proactive and regular check-in calls with clients
  • TaskImplement regular client feedback and assessment systems
  • Key ResultImplement 3 new features based on client feedback to boost usability
  • TaskReview client feedback for feature suggestions
  • TaskDevelop 3 new features prioritizing usability
  • TaskTest and integrate the new features into the product
  • Key ResultDecrease support response time by 30% to enhance client interactions
  • TaskImplement a live chat feature for instant customer assistance
  • TaskProvide additional training to support staff
  • TaskUtilize automated responses for commonly asked questions

13OKRs to successfully relaunch company with enhanced global trust and operational stability

  • ObjectiveSuccessfully relaunch company with enhanced global trust and operational stability
  • Key ResultAchieve a 25% increase in positive customer feedback scores on trustworthiness
  • TaskRegularly update customers about product enhancements
  • TaskDevelop a prompt and reliable customer service team
  • TaskImplement rigorous transparency and honesty policies
  • Key ResultStreamline operational processes achieving a 15% reduction in production delays/issues
  • TaskRegularly review and optimize workflow procedures
  • TaskTrain employees on efficiency practices
  • TaskImplement new automation technologies in production
  • Key ResultLaunch marketing campaign in 3 new global markets to promote relaunched company
  • TaskDevelop region-specific marketing materials
  • TaskIdentify target audiences within three new global markets
  • TaskEstablish distribution channels for marketing campaign

14OKRs to boost overall CSAT score

  • ObjectiveBoost overall CSAT score
  • Key ResultReduce customer complaints by 10%
  • TaskReview and update company policies regularly
  • TaskTrain staff in effective customer service techniques
  • TaskImplement customer feedback system for service improvements
  • Key ResultImplement 3 new initiatives to improve customer service based on feedback
  • TaskContinuously track the initiatives' effectiveness and impact on service
  • TaskReview and analyze customers' feedback for potential improvements
  • TaskCreate and implement three new customer service initiatives
  • Key ResultAchieve a 15% increase in positive customer feedback responses
  • TaskImplement regular staff training on customer service skills
  • TaskImprove response time to customer queries and complaints
  • TaskRegularly update and optimize products based on customer suggestions

15OKRs to enhance intelligent product recommendation engine for improved customer matching

  • ObjectiveEnhance intelligent product recommendation engine for improved customer matching
  • Key ResultIncrease recommendation engine's accuracy by 25%
  • TaskRegularly update and test recommendation algorithms
  • TaskGather more user data for detailed user profiles
  • TaskImplement machine learning algorithms for better prediction accuracy
  • Key ResultBoost product sales via recommendations by 20%
  • TaskEnhance recommendation algorithms for personalized suggestions
  • TaskImplement a referral program incentivizing existing customers
  • TaskPartner with influencers for strategic product promotions
  • Key ResultRaise customer satisfaction with recommendations by 30%
  • TaskImplement feedback system for product or service improvements
  • TaskEnhance customer service training for personalized interaction
  • TaskDevelop more accurate, predictive recommendation algorithms

Product Service Team OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Product Service Team OKRs in a strategy map

The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Product Service Team OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

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