11 customisable OKR examples for Customer Value
What are Customer Value OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.
We have curated a selection of OKR examples specifically for Customer Value to assist you. Feel free to explore the templates below for inspiration in setting your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Customer Value OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Customer Value OKRs examples
You will find in the next section many different Customer Value Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to maximize perceived value across all customer profiles
Maximize perceived value across all customer profiles
Decrease customer complaints regarding value by 15%
Offer periodic special promotions or discounts
Enhance team's communication and customer service skills
Implement customer feedback loops for continuous product improvements
Achieve 20% increase in positive feedback on customer value perception survey
Implement comprehensive employee customer service training
Streamline after-sales service response times
Enhance product quality based on customer recommendations
Improve product utility scores by 25% in our customer profiling analysis
Implement changes and reassess product utility scores
Analyze survey results, identify needed improvements
Conduct customer surveys for feedback on product utility
2. OKRs to improve customer show rate to increase value time efficiency
Improve customer show rate to increase value time efficiency
Implement an effective appointment reminder system to decrease customer forgetfulness by 10%
Research best appointment reminder software options
Train staff on using the new system
Implement follow-up strategies post-appointment
Reduce no-show rate by 15% through enhanced customer engagement
Implement automated reminders for appointments via phone or email
Initiate personal follow-ups to understand reasons for missed appointments
Develop a loyalty program to incentivize regular attendance
Incorporate a reward system to incentivize 20% more customers to show up
Design a customer point system for frequent visits
Publicize rewards program via social media or email
Implement a referral bonus for existing customers
3. OKRs to boost the frequency of value-driven discussions
Boost the frequency of value-driven discussions
Increase employee training sessions on value communication by 50%
Monitor and report on the improvement in value communication
Develop and execute detailed plans for additional training sessions
Review and identify gaps in current value communication training schedules
Improve customer engagement through value dialogues by 20%
Implement personalized engagement strategies for key customers
Evaluate and improve existing customer interaction methods
Develop an empathetic customer communication strategy
Enhance value dialogue initiation among team members by at least 30%
Incorporate regular team-building exercises or activities
Implement training sessions for effective communication skills
Encourage frequent brainstorming sessions across all teams
4. OKRs to increase customer value and engagement on all social platforms
Increase customer value and engagement on all social platforms
Achieve a 20% increase in daily active users across all social media channels
Increase frequency of user interaction across channels
Develop and implement daily engaging content strategy
Plan and execute targeted social media promotions
Attract, retain and convert 200 new high-value customers from social media interactions
Develop a catchy social media campaign targeting high-value clientele
Implement a strategic customer retention program on social platforms
Foster engagement to drive conversions through personalized offers and incentives
Improve average engagement metric by 15% per social media post
Increase frequency of posts during high engagement periods
Utilize attractive visuals and interactive content in posts
Optimize posts with a strong call-to-action to encourage comments, likes, shares
5. OKRs to maximize value delivered through our solutions
Maximize value delivered through our solutions
Achieve a 10% reduction in support tickets related to our solutions
Organize regular training for customer support teams
Implement a user-friendly FAQ section on website
Improve user manuals and documentation
Improve customer satisfaction rate for our solutions by 20%
Implement feedback system after each service
Increase staff training on customer service
Enhance product/service quality levels
Increase solution adoption rate by 15%
Provide consistent, comprehensive customer support
Implement a user-friendly software onboarding process
Train users on solution benefits and functionality
6. OKRs to increase value proposition for a staff training videogame development company
Increase value proposition for a staff training videogame development company
Increase revenue from sales of training videogames by 15%
Enhance product features and user experience to boost customer satisfaction and loyalty
Develop partnerships with industry influencers or organizations to expand sales reach
Improve marketing strategies to create greater awareness and interest in training videogames
Analyze current market trends and identify target audience for training videogames
Increase customer satisfaction rating for training videogames by 10%
Implement gamification elements to increase engagement and enjoyment
Conduct regular surveys to gather feedback and address customer concerns efficiently
Improve gameplay mechanics based on customer feedback
Enhance customer support response time and effectiveness
Develop and launch at least 2 new interactive and engaging staff training videogames
Design and develop user-friendly interfaces for seamless gameplay experience
Test and debug the games thoroughly to ensure optimal performance and functionality
Research and identify suitable game development platforms and tools
Collaborate with subject matter experts to create engaging content for the games
Increase client retention rate by 20% through effective value proposition communication
Conduct a comprehensive market research on clients' needs and preferences
Implement regular client feedback surveys to continuously improve value proposition alignment
Train all sales and customer service teams on effective value proposition communication
Develop clear and concise value proposition statements for each target client segment
7. OKRs to accelerate growth to reach a $33 mln yearly revenue target
Accelerate growth to reach a $33 mln yearly revenue target
Improve upselling strategies to boost average order value by 10%
Train staff on effective upselling and cross-selling techniques
Develop limited-time promotional offers to encourage larger purchases
Implement product recommendation algorithms on the website
Acquire 15 new high-value customers
Develop a targeted marketing strategy for potential high-value customers
Implement a customer referral program with enticing incentives
Enhance sales presentations to highlight value and benefits
Increase monthly sales revenue by 20%
Implement an upselling strategy into daily sales efforts
Enhance marketing efforts to broaden customer reach
Improve customer retention through loyalty programs
8. OKRs to increase sales and profitability for sellers in the next quarter
Increase sales and profitability for sellers in the next quarter
Increase the number of new customers acquired by sellers by 20%
Enhance customer referral program to incentivize existing customers to refer new buyers
Develop and implement targeted marketing campaigns to attract new potential customers
Analyze and optimize online presence to increase visibility and attract new customers
Improve sales training program to enhance sellers' prospecting and customer acquisition skills
Achieve a 10% increase in average order value per customer
Analyze customer preferences and identify potential products to upsell
Train sales team to effectively communicate and emphasize the value of additional products
Improve website design and layout to promote cross-selling and product bundling
Implement targeted promotions and discounts to encourage higher order values
Implement and optimize targeted marketing campaigns resulting in 15% higher conversion rates
Continuously test and refine marketing strategies to achieve 15% higher conversion rates
Conduct market research to identify target audience and their preferences
Utilize data analytics to measure campaign effectiveness and make necessary adjustments
Create personalized and tailored content for each target segment
Improve seller satisfaction rating to an average of 4.5 out of 5
Implement a feedback system to gather seller ratings and reviews regularly
Provide comprehensive seller training programs to enhance product knowledge and customer service skills
Analyze seller feedback data to identify recurring issues and proactively resolve them to improve satisfaction
Assign dedicated account managers to build stronger relationships and address seller concerns promptly
9. OKRs to enhance product value and user discovery speed
Enhance product value and user discovery speed
Increase customer satisfaction rate by 20% through product enhancements
Conduct regular quality checks for product enhancements
Implement customer feedback into product improvement plans
Train customer service to address product-related queries effectively
Increase product conversion rate by 10% through user-centric design improvements
Research market trends and consumer preferences in product design
Implement design changes based on research data
Test and analyze results for design improvements
Lower average time-to-value for new users by 15% with improved onboarding process
Implement a well-structured induction program for new users
Create engaging, user-friendly tutorial videos for swift learning
Simplify the initial login process for user convenience
10. OKRs to amplify our brand's unique value and differentiate from competitors
Amplify our brand's unique value and differentiate from competitors
Enhance product features derived from USPs, resulting in a 10% rise in sales
Monitor sales increase post-enhancements
Identify and analyse unique selling points (USPs) of our product
Implement enhancements based on researched USPs
Implement customer feedback system to improve product/service differentiation by 20%
Collaborate with IT team for system development and deployment
Identify needed features for a comprehensive customer feedback system
Train staff on how to properly utilise and interpret feedback data
Develop and launch a value-focused marketing campaign targeting 15% increase in brand awareness
Identify key brand values to emphasize in campaign messaging
Design and produce value-focused marketing materials
Execute marketing campaign through various channels for optimal reach
11. OKRs to boost invoice value for slurry pumps and spares to $800,000
Boost invoice value for slurry pumps and spares to $800,000
Improve sales closure rate by 20% through targeted sales initiatives
Develop specific proposals tailored for each potential customer's needs
Utilize data analytics to identify and target high conversion rate customers
Implement a continuous training program to sharpen sales team's closing skills
Increase average order value to $4,000 by upselling related products
Train sales team on effective upselling techniques
Develop recommendations for related, higher-priced products
Implement upselling strategies during post-sale follow-up
Achieve 200 customer orders for slurry pumps and spare parts
Develop a detailed marketing plan targeting potential customers
Boost online presence via SEO and social media advertising
Initiate contact with relevant industry influencers for partnerships
Customer Value OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Customer Value OKRs in a strategy map
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Customer Value OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to develop and implement an efficient cloud strategy
OKRs to boost the company's overall revenue
OKRs to obtain position as Director of Product
OKRs to boost efficiency, unify team, and grow account base
OKRs to obtain ISO certification for our organization
OKRs to acquire new potential customers
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.