4 customisable OKR examples for Sales Strategists
What are Sales Strategists OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Sales Strategists to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Sales Strategists OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Sales Strategists OKRs examples
You will find in the next section many different Sales Strategists Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to drive R2 million in monthly sales
Drive R2 million in monthly sales
Upsell to existing customers, boosting average order value by 10%
Train sales team on effective upselling techniques
Analyze purchase history to identify potential products for upselling
Implement a reward scheme for larger purchases
Increase weekly lead generation by 20%
Enhance SEO on our company website
Personalize email marketing strategy
Implement a daily social media advertising campaign
Improve conversion rate to 15% from current baseline
Implement A/B testing to optimize landing page
Develop more targeted marketing campaigns
Enhance product descriptions and visuals
2. OKRs to amplify sales of IT services and staff augmentation
Amplify sales of IT services and staff augmentation
Improve lead conversion rates by 10% through targeted sales initiatives
Upscale IT staff augmentation sales by 20%
Initiate upselling and cross-selling training for sales team
Develop specialized sales pitch and strategies for upscale clients
Identify potential markets for higher-end IT staff augmentation
Achieve a 15% increase in new contract signings for IT services
Enhance sales strategies to attract potential customers
Develop and implement targeted marketing campaigns for IT services
Improve service offerings based on customer feedback
3. OKRs to strengthen revenue streams for Flying Training Academy
Strengthen revenue streams for Flying Training Academy
Generate 20% more upsell and cross-sell revenue via targeted sales strategies
Increase enrollment rates by 25%
Strengthen outreach programs through open-house events or webinars
Implement a compelling marketing strategy targeting potential enrollees
Offer exclusive discounts or scholarships to new enrollees
Boost course completion rate by 15% through improved student engagement
Implement interactive activities within the coursework layout
Conduct personalized follow-ups on student progress
Regularly gather and apply student feedback on course structure
4. OKRs to accelerate growth to reach a $33 mln yearly revenue target
Accelerate growth to reach a $33 mln yearly revenue target
Improve upselling strategies to boost average order value by 10%
Train staff on effective upselling and cross-selling techniques
Develop limited-time promotional offers to encourage larger purchases
Implement product recommendation algorithms on the website
Acquire 15 new high-value customers
Develop a targeted marketing strategy for potential high-value customers
Implement a customer referral program with enticing incentives
Enhance sales presentations to highlight value and benefits
Increase monthly sales revenue by 20%
Implement an upselling strategy into daily sales efforts
Enhance marketing efforts to broaden customer reach
Improve customer retention through loyalty programs
Sales Strategists OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Sales Strategists OKRs in a strategy map
The rules of OKRs are simple. Quarterly OKRs should be tracked weekly, and yearly OKRs should be tracked monthly. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Sales Strategists OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to identify the top FP&A software in the market
OKRs to enhance employee inclusivity and engagement in the workplace
OKRs to elevate effectiveness of ERP system implementation
OKRs to implement a comprehensive new HR portal for employees
OKRs to enhance leadership skills to drive financial growth
OKRs to strengthen platform performance and maintain market leadership
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.