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tability.ioWhat are Event OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Event to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Event OKRs examples
You'll find below a list of Objectives and Key Results templates for Event. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to boost participation in wellness events through strategic alignment
ObjectiveBoost participation in wellness events through strategic alignment
KREnsure 80% of participants complete post-event satisfaction surveys
Send reminder emails regularly to encourage completion- Send out satisfaction surveys immediately following the event
- Offer incentives for completing the survey
- KRIncrease registration for wellness events by 15%
- Send personalized email invitations to past participants
- Collaborate with local influencers for event promotion
- Develop engaging social media campaigns promoting wellness events
- KREnhance engagement during wellness events by 25%
- Offer small incentives for active participation or greater attendance
- Add interactive health-related games or quizzes to wellness events
- Promote wellness events through all available internal channels
OKRs to enhance employee retention through engaging virtual events
- ObjectiveEnhance employee retention through engaging virtual events
- KRIncrease participation in virtual events by 30%
- Offer incentives or rewards for attendees
- Improve engagement by incorporating interactive elements in the event
- Promote the event effectively through various social media platforms
- KRObtain 80% positive feedback on virtual events' effectiveness and enjoyment
- Implement suggestions for event improvements
- Collect feedback after each event
- Develop engaging content for virtual events
- KRAchieve a 20% reduction in employee turnover rate
- Implement an employee engagement and recognition program
- Improve benefits and compensation packages
- Establish clear career progression pathways
OKRs to consistently rank in the top half of running events
- ObjectiveConsistently rank in the top half of running events
- KRParticipate in 3 local running events to gain race experience
- Start a regular training schedule
- Register for the chosen 3 running events
- Research local running events in your area
- KRIncrease weekly mileage by 10% to improve overall endurance
- Calculate current weekly mileage for accurate increment
- Consistently monitor progress and endurance level
- Gradually increase mileage by 10% each week
- KRFinish five 10k runs in under 50 minutes for enhanced speed
- Schedule weekly training to progressively increase running speed
- Incorporate high-intensity interval training in workouts
- Monitor time on each run and adjust pace
OKRs to develop an engaging and results-driven events strategy
- ObjectiveDevelop an engaging and results-driven events strategy
- KRMeasure and increase participant satisfaction by 25% post-event via surveys
- Create a post-event satisfaction survey for participants
- Implement feedback to improve future events by 25%
- Distribute the survey to all event participants
- KRSecure partnerships with at least 5 industry influencers for event exposure
- Identify relevant industry influencers for partnership
- Draft compelling proposal for potential influencer partnerships
- Follow-up proposal with individual discussions and negotiation
- KRBoost event engagement by 30% through interactive and engaging execution strategies
- Use visual storytelling to captivate attendees' interest
- Adopt gamification methods for interactive participant involvement
- Implement live polls/quizzes to encourage audience participation
OKRs to boost supporter engagement via effective communication and events
- ObjectiveBoost supporter engagement via effective communication and events
- KRRaise event attendee feedback scores by 25% for improved experiences
- Improve event programming based on collected feedback
- Regularly update and improve event amenities
- Implement post-event surveys to gather attendee feedback
- KRIncrease event frequency by 20% to bolster participation
- Identify popular past events suitable for repetition
- Develop and implement promotion strategy for new events
- Secure venues and dates for added events
- KRGrow open rate for engagement emails by 30%
- Incorporate personalized content to increase relevance
- Review and improve subject lines for better initial engagement
- Segment email list for more targeted messaging
OKRs to expand open mic opportunities for musicians
- ObjectiveExpand open mic opportunities for musicians
- KREstablish partnerships with five local venues for hosting open mic events
- Draft a partnership proposal tailored for each venue
- Identify potential local venues suitable for open mic events
- Initiate contact and negotiate partnership terms
- KRDraw in a minimum of 50 unique performers across all open mic events
- Collaborate with local music schools for event promotion
- Send personalized invitations to performers from previous events
- Create engaging social media advertisements targeting local performers
- KROrganize and successfully conduct at least 10 open mic events
- Arrange necessary equipment and personnel for each event
- Select venues and schedule dates for each open mic event
- Promote the events through social media and local newspapers
OKRs to increase funds raised by the volunteer fundraising group
- ObjectiveIncrease funds raised by the volunteer fundraising group
- KRSecure donations from at least 10 new corporate sponsors
- Develop personalized sponsorship proposals for each company
- Identify potential corporate sponsors and their philanthropic interests
- Schedule meetings to present proposals and negotiate terms
- KRExecute 3 successful fundraising events, generating 25% more revenue than last quarter
- KRGrow email list by 500 new subscribers to expand fundraising outreach
- Implement a referral system for existing subscribers
- Create attractive, engaging online content driving sign-ups
- Initiate advertising campaigns targeting potential subscribers
OKRs to boost event participation and enhance attendee satisfaction
- ObjectiveBoost event participation and enhance attendee satisfaction
- KRImprove attendee feedback scores by 15%
- Implement training for staff on customer service skills
- Enhance event content based on previous feedback
- Develop targeted surveys for attendees after the event
- KRIncrease online event registration by 20%
- Implement a robust social media marketing strategy
- Offer early registration discounts or incentives
- Improve website usability and registration process
- KRLaunch at least two new interactive activities for event attendees
- Brainstorm concepts for interactive activities
- Implement the interactive activities at the event
- Develop detailed plans for two chosen activities
OKRs to increase the volume and quality of event sponsorships
- ObjectiveIncrease the volume and quality of event sponsorships
- KRImprove sponsorship satisfaction rate by 25% as per feedback survey
- Initiate regular update meetings on event status
- Implement survey suggestions to enhance sponsor benefits
- Develop a personalized communication plan for each sponsor
- KRAchieve a 20% increase in funds from existing sponsorship contracts
- Strengthen relationships with consistent communication
- Demonstrate value through positive promotion and recognition
- Negotiate improved terms with current sponsors
- KRSecure 10 new sponsorships from industry-relevant companies
- Initiate outreach and negotiations for sponsorship
- Create compelling pitch tailored to each potential sponsor
- Research and identify potential industry-relevant sponsors
OKRs to understand audience perception and reaction to a certain event
- ObjectiveUnderstand audience perception and reaction to a certain event
- KRImplement changes based on audience feedback in 30% of the future presentations
- Collect and categorize feedback from audience post-presentations
- Analyze feedback to identify possible presentation improvements
- Incorporate identified changes into 30% of future presentations
- KRSurvey 70% of the audience about their prior exposure to the event
- Compile a list of attendees for survey distribution
- Create a concise survey asking about prior event exposure
- Distribute surveys and track response rate
- KRAnalyze and categorize 100% of survey responses to identify common reactions
- Analyze commonalities within each category
- Compile all survey responses into a manageable format
- Separate responses into identifiable categories
How to write your own Event OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Event OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Event OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Event OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to ensure successful integration and deployment of Productiv SaaS application
- OKRs to successfully launch challenge MVP (Minimum Viable Product)
- OKRs to turn customers into advocates
- OKRs to increase engagement with 5 new 'non-Everyday' producers
- OKRs to boost market share through increased product sales
- OKRs to launch a viable startup in the tech industry