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tability.ioWhat are Event Manager OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Event Manager to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
Event Manager OKRs examples
You will find in the next section many different Event Manager Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to increase the volume and quality of event sponsorships
ObjectiveIncrease the volume and quality of event sponsorships
KRImprove sponsorship satisfaction rate by 25% as per feedback survey
Initiate regular update meetings on event status- Implement survey suggestions to enhance sponsor benefits
- Develop a personalized communication plan for each sponsor
- KRAchieve a 20% increase in funds from existing sponsorship contracts
- Strengthen relationships with consistent communication
- Demonstrate value through positive promotion and recognition
- Negotiate improved terms with current sponsors
- KRSecure 10 new sponsorships from industry-relevant companies
- Initiate outreach and negotiations for sponsorship
- Create compelling pitch tailored to each potential sponsor
- Research and identify potential industry-relevant sponsors
OKRs to boost event participation and enhance attendee satisfaction
- ObjectiveBoost event participation and enhance attendee satisfaction
- KRImprove attendee feedback scores by 15%
- Implement training for staff on customer service skills
- Enhance event content based on previous feedback
- Develop targeted surveys for attendees after the event
- KRIncrease online event registration by 20%
- Implement a robust social media marketing strategy
- Offer early registration discounts or incentives
- Improve website usability and registration process
- KRLaunch at least two new interactive activities for event attendees
- Brainstorm concepts for interactive activities
- Implement the interactive activities at the event
- Develop detailed plans for two chosen activities
OKRs to improve event management effectiveness for speakers
- ObjectiveImprove event management effectiveness for speakers
- KRDecrease speaker-related issues by 30% by enhancing briefing processes
- Develop comprehensive briefs for speakers outlining responsibilities and expectations
- Organize regular training sessions for speakers on common issues
- Improve communication channels to handle speaker issues proactively
- KRIncrease speaker satisfaction scores by 20% through improved logistics
- Reduce delays by improving audio-visual setup efficiency
- Offer individualized care packages for speaker comfort
- Implement speaker check-ins to confirm logistical needs
- KREnsure 100% of events start on time by streamlining speaker schedules
- Implement standardized protocols for speaker coordination
- Train speakers regarding punctuality and schedule adherence
- Employ software for automated speaker scheduling
OKRs to successfully lead the organization of 12 Days of Christmas event
- ObjectiveSuccessfully lead the organization of 12 Days of Christmas event
- KRFinalize all event logistics, from venue to vendors, dealing with 100% accuracy
- Confirm and double-check all reservations with the event venue
- Thoroughly review contracts and delivery times with all vendors
- Ensure accuracy of guest list, seating arrangements, and staff assignments
- KREnsure positive feedback from at least 85% of attendees post-event
- Deliver high-quality, engaging presentations and performances
- Send out post-event surveys for attendee feedback
- Address any problems or complaints promptly
- KRSecure an attendee registration of at least 500 people by promoting the event widely
- Utilize social media platforms for regular event promotion
- Create appealing event flyers for distribution both online and offline
- Establish collaborations with relevant influencers for event exposure
OKRs to boost efficiency in event planning
- ObjectiveBoost efficiency in event planning
- KRIncrease client satisfaction by 30% via enhanced event logistics
- Implement a robust feedback system post-events
- Conduct staff training for improved customer service
- Develop thorough, detailed plans for all event logistics
- KRReduce event planning time by 20% through streamlined processes
- Implement effective event planning software
- Delegate tasks using a shared platform
- Standardize event planning templates
- KRDecrease budget overruns by 15% through better resource management
- Implement efficient project management tools for resource tracking
- Regularly monitor and review resource usage in projects
- Provide training on effective resource allocation and utilization
OKRs to successfully raise $2M at an upcoming fundraising event
- ObjectiveSuccessfully raise $2M at an upcoming fundraising event
- KRObtain corporate sponsorships adding to $750K
- Identify potential corporations interested in sponsoring your organization
- Craft a dynamic, tailored sponsorship proposal for each corporation
- Arrange meetings to pitch sponsorship opportunities and benefits
- KRSecure pledges from 10 major donors contributing $500K collectively
- Identify and list potential major donors
- Facilitate meetings to discuss pledges
- Develop personalized proposals for each donor
- KRAttract 1,000 event attendees at $500 donation per ticket
- Leverage partnerships for greater visibility and reach
- Develop targeted marketing strategies to reach potential donors
- Organize high-value perks and incentives for attendees
OKRs to achieve 10% organic growth via event marketing
- ObjectiveAchieve 10% organic growth via event marketing
- KRSecure 3 new partnership deals for collaborative events to broaden audience reach
- Pitch partnership idea to identified potential partners
- Negotiate deal and finalize partnership agreement
- Identify potential partners for collaboration
- KRImprove event-lead conversion rate by 20% to enhance sales
- Develop engaging follow-up messaging targeting event attendees
- Implement event-specific promotional sales or discounts
- Train staff on successful sales conversion strategies
- KRIncrease event participation by 15% to increase brand exposure
- Leverage social media platforms for event advertising
- Establish partnerships with influencers or celebrities to boost event visibility
- Develop engaging promotional materials to attract potential participants
OKRs to streamline event egress to cut down by 8 seconds
- ObjectiveStreamline event egress to cut down by 8 seconds
- KRImplement efficient egress layout to enhance flow, reducing time by 3 seconds
- Implement and test the newly proposed egress layout
- Design new egress plan focusing on efficiency
- Evaluate current egress layout for potential speed improvements
- KRTrain event staff on rapid egress procedures, targeting 2 seconds reduction
- Schedule regular egress drills for hands-on practice
- Create detailed egress procedures for event staff training
- Analyze drill results to identify improvement areas
- KRIntroduce signages for smoother navigation, aiming at 3 seconds time decrease
- Install new signage and monitor effectiveness in reducing navigation time
- Identify key areas where signage is needed for improved navigation
- Design clear, easy-to-understand signs for each identified area
OKRs to increase unrestricted funding to bolster organization sustainability
- ObjectiveIncrease unrestricted funding to bolster organization sustainability
- KRRaise 25% more unrestricted funds compared to previous quarter
- Identify potential new donors for unrestricted funds
- Enhance engagement with current donors
- Implement more effective fundraising strategies
- KRSecure three new unrestricted funding sources to diversify revenue by Q2
- Develop proposals for each target funder
- Identify potential new funders in untapped areas
- Submit proposals and follow up
- KRConduct 5 fundraising events focused on unrestricted funding with 100+ attendees each
- Develop and implement a robust marketing strategy to attract attendees
- Identify and secure venues which can accommodate 100+ attendees
- Determine potential themes for 5 distinctive fundraising events
OKRs to boost participation in wellness events through strategic alignment
- ObjectiveBoost participation in wellness events through strategic alignment
- KREnsure 80% of participants complete post-event satisfaction surveys
- Send reminder emails regularly to encourage completion
- Send out satisfaction surveys immediately following the event
- Offer incentives for completing the survey
- KRIncrease registration for wellness events by 15%
- Send personalized email invitations to past participants
- Collaborate with local influencers for event promotion
- Develop engaging social media campaigns promoting wellness events
- KREnhance engagement during wellness events by 25%
- Offer small incentives for active participation or greater attendance
- Add interactive health-related games or quizzes to wellness events
- Promote wellness events through all available internal channels
How to write your own Event Manager OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Event Manager OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Event Manager OKRs
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Event Manager OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to improve talent acquisition
- OKRs to achieve a passing score of at least 85
- OKRs to enhance incident management and outage call bridge creation processes
- OKRs to improve BDR outreach effectiveness by achieving an increase in response rates
- OKRs to improve efficiency in scheduling and conducting meetings
- OKRs to implement data-driven strategies for improved team decision-making