2 Event Marketer OKR examples with initiatives

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What are Event Marketer OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.

We have a collection of OKRs examples for Event Marketer to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.

If you want to learn more about the framework, you can read our OKR guide online.

Event Marketer OKRs examples

You'll find below a list of Objectives and Key Results templates for Event Marketer. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.

Hope you'll find this helpful!

OKRs to achieve 10% organic growth via event marketing

ObjectiveAchieve 10% organic growth via event marketing
KRSecure 3 new partnership deals for collaborative events to broaden audience reach
Pitch partnership idea to identified potential partners
Negotiate deal and finalize partnership agreement
Identify potential partners for collaboration
KRImprove event-lead conversion rate by 20% to enhance sales
Develop engaging follow-up messaging targeting event attendees
Implement event-specific promotional sales or discounts
Train staff on successful sales conversion strategies
KRIncrease event participation by 15% to increase brand exposure
Leverage social media platforms for event advertising
Establish partnerships with influencers or celebrities to boost event visibility
Develop engaging promotional materials to attract potential participants

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OKRs to successfully orchestrate an engaging food street event

ObjectiveSuccessfully orchestrate an engaging food street event
KRAttract at least 500 attendees
Utilize social media channels for widespread promotion of the event
Develop a compelling event agenda to attract potential attendees
Send out personalized invitation emails to targeted audience groups
KRAchieve 90% positive participant feedback
Develop a responsive and effective communication system
Implement comprehensive, regular training programs for staff members
Evaluate and enhance participant experience based on surveys
KRSecure a minimum of 20 food vendors
Initiate contact and discuss vending opportunities
Finalize agreements with at least 20 vendors
Identify potential food vendors in the local area

food-street-event vendor-negotiation event-organizer social-media-marketer marketing-team vendor-management-team

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How to write your own Event Marketer OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

1. Go to Tability's plan editor
2. Click on the "Generate goals using AI" button
3. Use natural language to describe your goals

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

1. Go to Tability's plan editor
2. Add your existing OKRs (you can import them from a spreadsheet)
3. Click on "Generate analysis"

Tability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Event Marketer OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Event Marketer OKRs

Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:

It brings the goals back to the top of the mind
It will highlight poorly set OKRs
It will surface execution risks
It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Event Marketer OKR templates

We have more templates to help you draft your team goals and OKRs.

2 OKR examples for Event Marketer