What are Event Management OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Crafting effective OKRs can be challenging, particularly for beginners. Emphasizing outcomes rather than projects should be the core of your planning.
We have a collection of OKRs examples for Event Management to give you some inspiration. You can use any of the templates below as a starting point for your OKRs.
If you want to learn more about the framework, you can read our OKR guide online.
How to write your own Event Management OKRs
Option 1. Turn ideas into OKRs with Tability AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Event Management OKRs examples
You will find in the next section many different Event Management Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to improve event management effectiveness for speakers
ObjectiveImprove event management effectiveness for speakers
KRDecrease speaker-related issues by 30% by enhancing briefing processes
Develop comprehensive briefs for speakers outlining responsibilities and expectations- Organize regular training sessions for speakers on common issues
- Improve communication channels to handle speaker issues proactively
- KRIncrease speaker satisfaction scores by 20% through improved logistics
- Reduce delays by improving audio-visual setup efficiency
- Offer individualized care packages for speaker comfort
- Implement speaker check-ins to confirm logistical needs
- KREnsure 100% of events start on time by streamlining speaker schedules
- Implement standardized protocols for speaker coordination
- Train speakers regarding punctuality and schedule adherence
- Employ software for automated speaker scheduling
OKRs to successfully lead the organization of 12 Days of Christmas event
- ObjectiveSuccessfully lead the organization of 12 Days of Christmas event
- KRFinalize all event logistics, from venue to vendors, dealing with 100% accuracy
- Confirm and double-check all reservations with the event venue
- Thoroughly review contracts and delivery times with all vendors
- Ensure accuracy of guest list, seating arrangements, and staff assignments
- KREnsure positive feedback from at least 85% of attendees post-event
- Deliver high-quality, engaging presentations and performances
- Send out post-event surveys for attendee feedback
- Address any problems or complaints promptly
- KRSecure an attendee registration of at least 500 people by promoting the event widely
- Utilize social media platforms for regular event promotion
- Create appealing event flyers for distribution both online and offline
- Establish collaborations with relevant influencers for event exposure
OKRs to boost efficiency in event planning
- ObjectiveBoost efficiency in event planning
- KRIncrease client satisfaction by 30% via enhanced event logistics
- Implement a robust feedback system post-events
- Conduct staff training for improved customer service
- Develop thorough, detailed plans for all event logistics
- KRReduce event planning time by 20% through streamlined processes
- Implement effective event planning software
- Delegate tasks using a shared platform
- Standardize event planning templates
- KRDecrease budget overruns by 15% through better resource management
- Implement efficient project management tools for resource tracking
- Regularly monitor and review resource usage in projects
- Provide training on effective resource allocation and utilization
OKRs to enhance proficiency in speaker management and resume writing
- ObjectiveEnhance proficiency in speaker management and resume writing
- KRManage and successfully coordinate at least five live or virtual speakers' presentations
- Organize technical rehearsals for virtual presentations
- Coordinate delivery of presentation materials and logistic needs
- Establish contact with potential speakers and confirm their availability
- KRComplete a certified course on Event Speaker Management by the quarter end
- Select a certified course on Event Speaker Management
- Finish and pass final examination before quarter end
- Set aside time weekly to complete course modules
- KRCraft and revise ten diverse professional resumes demonstrating various styles and focuses
- Draft ten unique and diverse resumes
- Research different professional resume styles and focuses
- Review and revise each written resume
OKRs to successfully lead the organisation of online event "12 Days of Christmas"
- ObjectiveSuccessfully lead the organisation of online event "12 Days of Christmas"
- KRSecure 3 high-profile sponsors for the event by end of week 6
- KRAchieve a participant satisfaction score of >4 stars in post-event survey
- Design interactive and engaging event content
- Ensure seamless execution and logistics
- Send post-event survey promptly
- KRAttract 2,000 sign-ups from unique participants by week 9
- Offer limited-time incentives for early sign-ups
- Collaborate with influencers for promotion and spreading awareness
- Launch a compelling online marketing campaign targeting specific demographics
OKRs to understand audience perception and reaction to a certain event
- ObjectiveUnderstand audience perception and reaction to a certain event
- KRImplement changes based on audience feedback in 30% of the future presentations
- Collect and categorize feedback from audience post-presentations
- Analyze feedback to identify possible presentation improvements
- Incorporate identified changes into 30% of future presentations
- KRSurvey 70% of the audience about their prior exposure to the event
- Compile a list of attendees for survey distribution
- Create a concise survey asking about prior event exposure
- Distribute surveys and track response rate
- KRAnalyze and categorize 100% of survey responses to identify common reactions
- Analyze commonalities within each category
- Compile all survey responses into a manageable format
- Separate responses into identifiable categories
OKRs to increase the volume and quality of event sponsorships
- ObjectiveIncrease the volume and quality of event sponsorships
- KRImprove sponsorship satisfaction rate by 25% as per feedback survey
- Initiate regular update meetings on event status
- Implement survey suggestions to enhance sponsor benefits
- Develop a personalized communication plan for each sponsor
- KRAchieve a 20% increase in funds from existing sponsorship contracts
- Strengthen relationships with consistent communication
- Demonstrate value through positive promotion and recognition
- Negotiate improved terms with current sponsors
- KRSecure 10 new sponsorships from industry-relevant companies
- Initiate outreach and negotiations for sponsorship
- Create compelling pitch tailored to each potential sponsor
- Research and identify potential industry-relevant sponsors
OKRs to boost event participation and enhance attendee satisfaction
- ObjectiveBoost event participation and enhance attendee satisfaction
- KRImprove attendee feedback scores by 15%
- Implement training for staff on customer service skills
- Enhance event content based on previous feedback
- Develop targeted surveys for attendees after the event
- KRIncrease online event registration by 20%
- Implement a robust social media marketing strategy
- Offer early registration discounts or incentives
- Improve website usability and registration process
- KRLaunch at least two new interactive activities for event attendees
- Brainstorm concepts for interactive activities
- Implement the interactive activities at the event
- Develop detailed plans for two chosen activities
OKRs to cultivate a resilient, long-lasting community culture
- ObjectiveCultivate a resilient, long-lasting community culture
- KRAchieve 90% positive feedback on the community culture from member surveys
- Respond to feedback constructively and promptly
- Establish initiatives to promote positive community culture
- Implement regular surveys to gather member feedback
- KRIncrease community engagement through events and workshops by 40%
- Plan and organize monthly community events and workshops
- Collaborate with local businesses for sponsorship
- Promote events through social media and flyers
- KRImplement 2 community bonding initiatives successfully with higher than 80% participation
- Identify two initiatives that would be popular in the community
- Facilitate and monitor the initiatives’ successful implementation
- Design and execute a powerful promotional campaign
OKRs to streamline event egress to cut down by 8 seconds
- ObjectiveStreamline event egress to cut down by 8 seconds
- KRImplement efficient egress layout to enhance flow, reducing time by 3 seconds
- Implement and test the newly proposed egress layout
- Design new egress plan focusing on efficiency
- Evaluate current egress layout for potential speed improvements
- KRTrain event staff on rapid egress procedures, targeting 2 seconds reduction
- Schedule regular egress drills for hands-on practice
- Create detailed egress procedures for event staff training
- Analyze drill results to identify improvement areas
- KRIntroduce signages for smoother navigation, aiming at 3 seconds time decrease
- Install new signage and monitor effectiveness in reducing navigation time
- Identify key areas where signage is needed for improved navigation
- Design clear, easy-to-understand signs for each identified area
Event Management OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Event Management OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Event Management OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance data engineering capabilities to drive software innovation
- OKRs to ensure successful integration and deployment of Productiv SaaS application
- OKRs to enhance welding skills and professionalism
- OKRs to enhance bug tracking in failed transactions
- OKRs to ensure business continuity despite team member absenteeism
- OKRs to improve mobile user experience for our ecommerce website