5 customisable OKR examples for Sponsorship
What are Sponsorship OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
To aid you in setting your goals, we have compiled a collection of OKR examples customized for Sponsorship. Take a look at the templates below for inspiration and guidance.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Sponsorship OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Sponsorship OKRs examples
You will find in the next section many different Sponsorship Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to increase the volume and quality of event sponsorships
Increase the volume and quality of event sponsorships
Improve sponsorship satisfaction rate by 25% as per feedback survey
Initiate regular update meetings on event status
Implement survey suggestions to enhance sponsor benefits
Develop a personalized communication plan for each sponsor
Achieve a 20% increase in funds from existing sponsorship contracts
Strengthen relationships with consistent communication
Demonstrate value through positive promotion and recognition
Negotiate improved terms with current sponsors
Secure 10 new sponsorships from industry-relevant companies
Initiate outreach and negotiations for sponsorship
Create compelling pitch tailored to each potential sponsor
Research and identify potential industry-relevant sponsors
2. OKRs to improve promotion and sponsorship package development
Improve promotion and sponsorship package development
Secure sponsorship agreement with at least one new major partner
Negotiate an agreement that aligns with both parties' goals and finalize the partnership
Create a compelling sponsorship proposal that showcases the benefits for potential partners
Conduct targeted outreach to the identified major partners for sponsorship opportunities
Develop a list of potential major partners in the target industry
Enhance the promotion package by incorporating innovative and attractive elements
Incorporate interactive elements in promotion package to engage target audience
Research innovative promotional strategies and identify effective and attractive elements
Test different promotional elements with focus groups to determine effectiveness and attractiveness
Collaborate with design team to create visually appealing promotional materials
Increase the number of potential sponsors contacted by 20%
Collaborate with sales team to identify and reach out to potential sponsors
Implement a monthly email outreach campaign targeting potential sponsors
Utilize social media platforms to engage and contact new potential sponsors
Attend relevant industry events to network and connect with potential sponsors
Track and achieve a 15% increase in sponsorship revenue compared to the previous quarter
Develop a targeted marketing campaign to promote sponsorship opportunities to potential sponsors
Establish regular communication with existing sponsors to explore opportunities for increased sponsorship contributions
Analyze and adapt sponsorship package to make it more appealing to potential sponsors
Research and identify potential new sponsors in relevant industries
3. OKRs to launch a high-quality Real Estate focused newsletter
Launch a high-quality Real Estate focused newsletter
Publish 12 engaging, informative articles related to Real Estate
Research hot topics in real estate industry
Write drafts for 12 informative articles
Edit, proofread, and publish articles
Gather 250 confirmed subscribers for the newsletter within the quarter
Design attractive subscription call-to-action buttons
Offer exclusive content to newsletter subscribers
Regularly promote the newsletter on social media
Attract three sponsorships or advertisements specifically for this Real Estate newsletter
Identify potential sponsors relevant to the real estate industry
Reach out and pitch to the identified potential sponsors
Develop a compelling sponsorship proposal for the newsletter
4. OKRs to successfully raise $2M at an upcoming fundraising event
Successfully raise $2M at an upcoming fundraising event
Obtain corporate sponsorships adding to $750K
Identify potential corporations interested in sponsoring your organization
Craft a dynamic, tailored sponsorship proposal for each corporation
Arrange meetings to pitch sponsorship opportunities and benefits
Secure pledges from 10 major donors contributing $500K collectively
Identify and list potential major donors
Facilitate meetings to discuss pledges
Develop personalized proposals for each donor
Attract 1,000 event attendees at $500 donation per ticket
Leverage partnerships for greater visibility and reach
Develop targeted marketing strategies to reach potential donors
Organize high-value perks and incentives for attendees
5. OKRs to successfully lead the organisation of online event "12 Days of Christmas"
Successfully lead the organisation of online event "12 Days of Christmas"
Secure 3 high-profile sponsors for the event by end of week 6
Achieve a participant satisfaction score of >4 stars in post-event survey
Design interactive and engaging event content
Ensure seamless execution and logistics
Send post-event survey promptly
Attract 2,000 sign-ups from unique participants by week 9
Offer limited-time incentives for early sign-ups
Collaborate with influencers for promotion and spreading awareness
Launch a compelling online marketing campaign targeting specific demographics
Sponsorship OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Sponsorship OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Sponsorship OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to leverage positive feedback to increase advocacy
OKRs to successfully Deliver Roadmap on Schedule
OKRs to develop an LLM chat bot
OKRs to meet or exceed financial and operational milestones for investor confidence
OKRs to tackle technical debt
OKRs to elevate brand awareness and conversion rates through dynamic marketing strategies
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.