Get Tability: OKRs that don't suck | Learn more →

5 OKR examples for Audience Engagement Specialist

Write perfect OKRs with Tability AI – try it free with 5k credits

Use Tability to generate OKRs and initiatives in seconds.

tability.io

What are Audience Engagement Specialist OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.

We have curated a selection of OKR examples specifically for Audience Engagement Specialist to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Audience Engagement Specialist OKRs examples

You will find in the next section many different Audience Engagement Specialist Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

OKRs to maximize audience engagement with the Collection through co-design

  • ObjectiveMaximize audience engagement with the Collection through co-design
  • KRAchieve a 25% increase in daily engagement rates by the Collection's audience
  • TaskImplement interactive features to promote visitor participation
  • TaskIncrease promotional efforts across multiple channels
  • TaskPersonalize visitor experiences using data-driven insights
  • KRSecure positive feedback from 50% of audience on the new co-designs
  • TaskRegularly review and incorporate feedback into designs
  • TaskImplement user-friendly feedback form in co-design presentations
  • TaskRequest audience to fill out feedback form post-event
  • KRDevelop and implement 3 new co-designed interactive features for the Collection
  • TaskImplement, test, and refine the newly developed interactive features
  • TaskIdentify possible interactive features through market research and user feedback
  • TaskDesign and develop 3 new interactive features with user involvement

OKRs to understand audience perception and reaction to a certain event

  • ObjectiveUnderstand audience perception and reaction to a certain event
  • KRImplement changes based on audience feedback in 30% of the future presentations
  • TaskCollect and categorize feedback from audience post-presentations
  • TaskAnalyze feedback to identify possible presentation improvements
  • TaskIncorporate identified changes into 30% of future presentations
  • KRSurvey 70% of the audience about their prior exposure to the event
  • TaskCompile a list of attendees for survey distribution
  • TaskCreate a concise survey asking about prior event exposure
  • TaskDistribute surveys and track response rate
  • KRAnalyze and categorize 100% of survey responses to identify common reactions
  • TaskAnalyze commonalities within each category
  • TaskCompile all survey responses into a manageable format
  • TaskSeparate responses into identifiable categories

OKRs to enhance the Collection's audience engagement

  • ObjectiveEnhance the Collection's audience engagement
  • KRAchieve a 10% increase in average session duration
  • TaskImprove site content quality for user engagement
  • TaskOptimize website speed to decrease loading times
  • TaskEnhance user interface for better navigation
  • KRGain 1,000 new social media followers
  • TaskPost daily engaging content relevant to targeted audience
  • TaskLaunch a follower-campaign competition with attractive prizes
  • TaskUtilize influencer partnerships for expanded reach and visibility
  • KRIncrease quarterly website visitors by 25%
  • TaskLaunch a digital marketing campaign targeting relevant users
  • TaskImplement SEO best practices to improve website visibility
  • TaskOptimize website for mobile viewability and loading speed

OKRs to shift newsroom operations towards a topic-first communication approach

  • ObjectiveShift newsroom operations towards a topic-first communication approach
  • KRIncrease audience engagement by 15% through topic-first content
  • TaskResearch popular topics among current audience members
  • TaskMonitor and adjust content based on audience feedback
  • TaskDevelop compelling content based on chosen topics
  • KRImprove team knowledge on 5 key topics by 30% through training sessions
  • TaskIdentify 5 key topics necessitating improved team knowledge
  • TaskOrganize comprehensive training sessions on these topics
  • TaskEvaluate team's understanding after each session
  • KRReduce time spent on channel-focused strategies by 25%
  • TaskStreamline content creation for all platforms
  • TaskImplement automation tools for posting schedules
  • TaskDelegate channel strategy work among team members

OKRs to validate MVP's success with the target audience

  • ObjectiveValidate MVP's success with the target audience
  • KRObtain a 70% positive feedback rate from potential customers about the MVP
  • TaskEngage with customers to encourage feedback submission
  • TaskDevelop and implement a customer feedback system for MVP
  • TaskRegularly analyze feedback and make necessary improvements
  • KRConduct 50 customer interviews to assess their interest in our MVP
  • TaskConduct the customer interviews
  • TaskCreate a questionnaire to assess MVP interest
  • TaskIdentify 50 existing customers for the interview
  • KRIdentify and address top three riskiest assumptions via weekly product testing sessions
  • TaskDetermine top three riskiest assumptions
  • TaskOrganize weekly product testing sessions
  • TaskEvaluate and mitigate identified risks

How to write your own Audience Engagement Specialist OKRs

1. Get tailored OKRs with an AI

You'll find some examples below, but it's likely that you have very specific needs that won't be covered.

You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.

Tability will then use your prompt to generate a fully editable OKR template.

Watch the video below to see it in action 👇

Option 2. Optimise existing OKRs with Tability Feedback tool

If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.

AI feedback for OKRs in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.

You can then decide to accept the suggestions or dismiss them if you don't agree.

Option 3. Use the free OKR generator

If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.

Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.

Audience Engagement Specialist OKR best practices

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to track your Audience Engagement Specialist OKRs

OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:

Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Audience Engagement Specialist OKR templates

We have more templates to help you draft your team goals and OKRs.

Table of contents