The strategy focuses on implementing email marketing to engage and convert users in a real estate app. It is segmented into four main strategies: engaging verified users, activating unverified users, retaining active users, and re-engaging inactive users. For verified users, welcome emails and newsletters with personalized content are key, alongside incentives and educational webinars. An example includes offering a limited-time incentive for profile completion. Unverified users are encouraged to verify through benefits and urgency tactics, like countdown timers. For active users, the strategy involves sending exclusive deals and organizing events, while re-engaging inactive users involves 'We Miss You' emails and special offers.
The strategies
⛳️ Strategy 1: Engage Verified Users
- Send a welcome email with a guide to complete profile setup
- Highlight key app features like social media and agent connection
- Offer a limited-time incentive for profile completion
- Schedule bi-weekly newsletters showcasing market trends
- Create personalisation tokens to include user name in emails
- Use a survey to gather interests and personalise content
- Highlight success stories from other verified users
- Provide educational content on buying and selling properties
- Offer webinars or live Q&A sessions with real estate experts
- Encourage social media integration for enhanced app utilisation
⛳️ Strategy 2: Activate Unverified Users
- Send a warm welcome email encouraging email/phone verification
- Offer a compelling reason to verify, like access to premium content
- Highlight missing benefits until verification is complete
- Use a countdown timer to create urgency for verification
- Run an email campaign with tips on property investment
- Introduce top-rated agents or services post verification
- Offer a one-on-one session with a real estate expert
- Showcase property listings they are missing out on
- Use success stories to create a fear of missing out
- Provide easy steps and support for verification process
⛳️ Strategy 3: Retain and Engage Active Users
- Send a monthly summary of market insights and app usage
- Offer exclusive deals on new properties and services
- Introduce a reward system for app activities like referrals
- Notify about new features and social media trends
- Organise online events or property tours
- Share testimonials and community-driven stories
- Encourage user-generated content and engagement
- Provide regular updates to app changes and enhancements
- Send birthday or anniversary wishes with special offers
- Measure satisfaction and gather feedback through surveys
⛳️ Strategy 4: Re-engage Inactive Users
- Send a 'We Miss You' email with a special comeback offer
- Highlight new features and benefits introduced since last login
- Offer a personalised reactivation plan based on user history
- Create an exclusive email campaign with the latest insights
- Provide tutorials or webinars to refresh their app knowledge
- Showcase properties or services they may find interesting
- Create a time-limited offer to create urgency in reactivation
- Utilise exit surveys to understand reasons for inactivity
- Promote the social media features to enhance engagement
- Offer support to resolve any issues leading to inactivity
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
