The strategy aims to increase sales volume and brand awareness for own-brand frozen potatoes through strategic partnerships, digital marketing, and innovative packaging. One approach involves collaborating with retail chains to enhance shelf presence and conduct joint marketing campaigns. For example, working with a chain to feature the product in their promotional emails can significantly boost reach.
In digital marketing, focusing on influencer collaborations with food bloggers can effectively raise brand visibility. A campaign where chefs develop recipes using the product can engage audiences and drive online interaction.
Finally, innovative packaging, like eco-friendly designs with QR codes for recipes, can attract environmentally conscious consumers and increase product appeal. Eye-catching displays in stores further enhance visibility and generate consumer interest.
The strategies
⛳️ Strategy 1: Leverage strategic partnerships with retail chains
- Identify and evaluate potential retail chain partners that align with brand values
- Develop customised proposals highlighting unique benefits for each potential partner
- Negotiate favourable terms for shelf space and promotional support
- Collaborate with partners on joint marketing campaigns to boost visibility
- Conduct in-store demonstrations and sampling sessions to increase trial
- Utilise digital platforms of retail partners for targeted marketing campaigns
- Set clear objectives and KPIs for each partnership to measure success
- Regularly review performance data and adjust strategies as needed
- Build strong relationships with retailers through consistent communication
- Expand partnerships to additional retail chains based on successful results
⛳️ Strategy 2: Enhance brand presence through digital marketing
- Develop a comprehensive digital marketing plan aiming to increase brand recognition
- Create engaging social media content that highlights the unique attributes of the product
- Implement influencer marketing campaigns with food bloggers and chefs
- Optimise SEO for the own-brand frozen potatoes website to increase organic traffic
- Launch targeted online advertising campaigns using platforms like Facebook and Google Ads
- Encourage user-generated content and reviews via social proof mechanics
- Utilise email marketing to keep the brand top-of-mind with existing customers
- Host online cooking contests featuring the own-brand frozen potatoes
- Track and analyse digital marketing analytics to refine strategies
- Maintain an active blog with recipes and tips featuring the product
⛳️ Strategy 3: Boost product visibility through innovative packaging
- Design eye-catching packaging that reflects the brand's identity and values
- Incorporate eco-friendly materials to appeal to environmentally conscious consumers
- Highlight key features and benefits prominently on the packaging
- Include QR codes on packaging that link to recipes and preparation tips
- Conduct consumer research to gather feedback on current packaging and preferences
- Position the product in high-visibility areas in retail stores with attractive displays
- Offer limited edition packaging for special occasions to create buzz
- Collaborate with packaging designers to make the product stand out on shelves
- Consistently review competitor packaging trends and adjust accordingly
- Implement regular design updates to keep packaging fresh and appealing
Bringing accountability to your strategy
It's one thing to have a plan, it's another to stick to it. We hope that the examples above will help you get started with your own strategy, but we also know that it's easy to get lost in the day-to-day effort.
That's why we built Tability: to help you track your progress, keep your team aligned, and make sure you're always moving in the right direction.
Give it a try and see how it can help you bring accountability to your strategy.
