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10 strategies and tactics for Advertising Manager

What is Advertising Manager strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Identifying the optimal Advertising Manager strategy can be challenging, especially when everyday tasks consume your time. To help you, we've assembled a list of examples to ignite your creativity.

Copy these examples into your preferred app, or you can also use Tability to keep yourself accountable.

How to write your own Advertising Manager strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Advertising Manager strategy examples

You'll find below a list of Advertising Manager tactics. We also included action items for each template to make it more practical and useful.

Strategies and tactics for subtracting advertising cost from product revenue

  • ⛳️ Strategy 1: Implement a tracking system

    • Set up a robust accounting software to track all revenues and expenses
    • Create separate accounts for different advertising channels
    • Integrate payment gateways with your accounting system for automatic entry
    • Develop a monthly reconciliation process for advertising expenses
    • Assign a team or individual to regularly monitor and update expenses
    • Implement automatic reminders for payment of advertising invoices
    • Use data analytics tools to track and report advertising cost-effectiveness
    • Train staff on using the accounting software effectively
    • Regularly audit the tracking system to ensure accuracy
    • Create monthly reports that show advertising costs subtracted from product revenue

  • ⛳️ Strategy 2: Negotiate advertising costs

    • Identify key advertising partners and account managers
    • Research competitive advertising rates and industry benchmarks
    • Prepare and analyse your company's advertising performance data
    • Arrange meetings with advertising partners to discuss cost optimization
    • Propose cost-sharing or discount arrangements
    • Explore bundled deals for multiple advertising channels
    • Draft and negotiate advertising contracts with favourable terms
    • Evaluate performance-based advertising agreements
    • Set clear KPIs for advertising success
    • Regularly review and audit advertising agreements for cost-saving opportunities

  • ⛳️ Strategy 3: Optimise product revenue

    • Conduct a market analysis to determine optimal pricing strategies
    • Set up a CRM system to track customer interactions and preferences
    • Implement upselling and cross-selling strategies on your sales platforms
    • Utilise targeted promotions and discounts to increase sales volume
    • Invest in A/B testing to refine marketing and sales approaches
    • Collaborate with sales teams to better align product offerings with customer needs
    • Use user feedback to improve and innovate product offerings
    • Implement retention strategies to increase lifetime customer value
    • Monitor revenue streams to identify seasonal trends and opportunities
    • Regularly review product KPIs to ensure revenue targets are being met
net-revenueadvertising-costsfinancial-analystadvertising-manageraccounting-teamsales-team
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Strategies and tactics for boosting lawn painting services in Phoenix

  • ⛳️ Strategy 1: Utilise local advertising channels

    • Identify and reach out to local newspapers for ad placements
    • Create eye-catching flyers and distribute them in local neighbourhoods
    • Leverage local radio stations for advertisements
    • Promote services on community bulletin boards and local shops
    • Participate in local events and fairs to showcase services
    • List the business in local directories and online classifieds
    • Invest in yard signs to place near recent projects
    • Create a referral program to encourage word-of-mouth marketing
    • Collaborate with local influencers to promote services
    • Host a free lawn painting demonstration event

  • ⛳️ Strategy 2: Enhance online presence

    • Develop a professional website with service details and contact information
    • Create social media profiles on platforms like Facebook and Instagram
    • Post before-and-after photos of lawn projects regularly
    • Utilise pay-per-click advertising on Google and social media
    • Encourage satisfied customers to leave reviews on Google and Yelp
    • Start a local SEO campaign to improve search engine rankings
    • Join local online community groups and promote services
    • Offer online booking options for customer convenience
    • Write blog posts about lawn care tips and painting benefits
    • Create and distribute video content showcasing services

  • ⛳️ Strategy 3: Build partnerships and offer promotions

    • Identify and collaborate with local gardening and landscaping companies
    • Reach out to homeowners associations and offer exclusive deals
    • Create bundle packages combining lawn care and painting services
    • Provide discounts for first-time customers
    • Offer seasonal promotions targeting holidays and special events
    • Partner with real estate agents to offer services to new homeowners
    • Create a loyalty programme for repeat customers
    • Host a giveaway contest on social media to increase engagement
    • Attend local business mixers and networking events
    • Collaborate with local businesses to create joint promotions
local-advertisingpartnershipsmarketing-managersocial-media-coordinatoradvertising-teamweb-development-team
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Strategies and tactics for growing sales for GLOEW e-commerce clothing store

  • ⛳️ Strategy 1: Optimise advertising budget

    • Allocate 60% of the daily advertising budget to top-performing ad channels
    • Utilise retargeting ads to convert window shoppers into buyers
    • Test different ad creatives weekly to identify what resonates most with the audience
    • Focus on high-conversion keywords in search engine marketing
    • Leverage social media platforms where target customers are most active
    • Run limited-time discount ads to create urgency
    • Use A/B testing for ad copy and visuals to improve click-through rates
    • Track ad performance daily to adjust spend for maximum returns
    • Collaborate with micro-influencers for authentic product endorsements
    • Analyse competitor ads to identify opportunities and gaps

  • ⛳️ Strategy 2: Enhance product offerings

    • Introduce a limited edition designer collection to create excitement
    • Bundle popular items with complementary products for value offers
    • Obtain customer feedback for favourite designs and iteratively improve product lines
    • Expand T-shirt collections with unique designs targeting summer months
    • Offer customisation options for a personalised shopping experience
    • Ensure high-quality imagery and descriptions on product pages
    • Highlight best sellers and trending items on the home page
    • Use analytics to identify top performers and underperformers
    • Seasonally update collections to maintain relevance and interest
    • Utilise customer reviews and ratings to build trust and credibility

  • ⛳️ Strategy 3: Leverage customer engagement

    • Build an email list for newsletters and exclusive offers to foster loyalty
    • Initiate a referral program to incentivise existing customers to bring in new ones
    • Host giveaways or contests on social media to increase brand visibility
    • Create engaging content on social media to maintain regular interaction
    • Implement a live chat feature for immediate customer support and queries
    • Develop a loyalty program to reward repeat purchases
    • Encourage satisfied customers to leave positive reviews on the website
    • Share user-generated content to showcase real-life usage and satisfaction
    • Use surveys to understand customer preferences and improve offerings
    • Regularly update an FAQ section to address common queries and minimise barriers to purchase
advertisingengagementmarketing-managerproduct-designersales-teamcreative-team
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Strategies and tactics for enhancing Denam Properties' Market Position in 2025

  • ⛳️ Strategy 1: Accelerate brand awareness

    • Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
    • Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
    • Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
    • Organise high-profile networking events in partnership with popular venues
    • Initiate a monthly digital newsletter with property updates and real estate insights
    • Partner with lifestyle influencers for brand mentions and reviews
    • Collaborate on articles with recognised business and lifestyle publications
    • Produce professional video promos for social media and YouTube
    • Sponsor high-end events attended by target customers
    • Conduct surveys to gather consumer insights for more targeted messaging

  • ⛳️ Strategy 2: Enhance credibility and trust

    • Develop whitepapers on market trends and distribute through LinkedIn and the company website
    • Create video tours of completed projects with client testimonials for YouTube and social media channels
    • Ensure all communications adhere to ARCON and NESREA standards
    • Engage in thought leadership by hosting webinars or live Q&A sessions
    • Secure certifications and recognitions from relevant industry bodies
    • Develop a customer loyalty program offering exclusive benefits
    • Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
    • Collaborate with well-known architects and builders as brand advocates
    • Create a press kit to distribute to media and potential partners
    • Facilitate direct dialogues with potential clients through VIP days and exclusive site visits

  • ⛳️ Strategy 3: Maximise lead generation and engagement

    • Launch interactive email campaigns with property showcases and call-to-action elements
    • Host exclusive property expos in collaboration with known influencers
    • Distribute branded merchandise at events and expos to increase brand recall
    • Partner with top real estate influencers for content creation and co-hosted virtual tours
    • Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
    • Incorporate virtual reality tours in marketing materials to engage remote clients
    • Offer personalised investment insights to prospects showing a keen interest
    • Develop cross-promotional campaigns with luxury brands
    • Collect and analyse data to constantly refine engagement tactics
    • Implement retargeting ads for website visitors showing interest in specific properties
real-estatemarketingmarketing-managerbrand-strategistadvertising-teamsales-team
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Strategies and tactics for launching the Training Academy

  • ⛳️ Strategy 1: Develop a comprehensive profile

    • Compile a detailed professional bio
    • List credentials, certifications, and awards
    • Document training expertise areas
    • Collect and include testimonials and case studies
    • Design a professional logo and brand identity
    • Arrange a professional photoshoot
    • Publish the portfolio on the training institute's website
    • Create printed materials with the portfolio
    • Update the portfolio on social media profiles
    • Maintain the portfolio by regularly adding new testimonials and achievements

  • ⛳️ Strategy 2: Enhance online presence and engagement

    • Develop a dedicated webpage on the training institute’s website
    • Publish content regularly including articles, blog posts, and case studies
    • Optimize the website for SEO
    • Enhance LinkedIn profile and engage regularly
    • Create and manage Instagram and Facebook accounts
    • Launch a YouTube channel with training videos and webinars
    • Use targeted ads on social media
    • Implement Google Ads for increased reach
    • Gather and publish customer reviews online
    • Monitor and engage with audience feedback on social media

  • ⛳️ Strategy 3: Expand networking and build strategic partnerships

    • Schedule speaking engagements at industry events and conferences
    • Organize workshops and webinars
    • Collaborate with brands and organisations in Saudi Arabia
    • Join relevant industry associations
    • Reach out to HR professionals for potential collaborations
    • Attend industry seminars and networking events
    • Develop joint ventures with complementary training providers
    • Establish partnerships with universities and colleges
    • Engage in community events to increase visibility
    • Form alliances with international training institutes
marketingengagementtrainerhr-professionalsmarketing-teamcontent-creation-team
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Strategies and tactics for developing a marketing strategy for scented candles

  • ⛳️ Strategy 1: Establish a strong sales plan

    • Set clear sales targets for each quarter
    • Identify the target customer segment for scented candles
    • Develop bundled offers or seasonal packages to increase average order value
    • Establish relationships with retail stores and online marketplaces
    • Train sales staff with knowledge about the different scents and benefits
    • Utilise customer feedback to refine sales pitch and product offerings
    • Incorporate a loyalty programme for repeat customers
    • Set up sales incentives for team members to achieve targets
    • Plan for seasonal demand spikes with appropriate inventory
    • Evaluate sales performance monthly to adjust tactics

  • ⛳️ Strategy 2: Use advertising and promotion to boost awareness

    • Implement targeted social media campaigns focusing on visual platforms like Instagram and Pinterest
    • Collaborate with influencers who focus on home décor and wellness
    • Offer promotional discounts during major holidays
    • Host workshops or events that focus on the experience of candle making
    • Send out press releases to lifestyle magazines and blogs
    • Create a referral programme to encourage word-of-mouth marketing
    • Utilise search engine marketing to capture organic traffic
    • Distribute samples in spa centres or wellness events
    • Utilise email marketing to nurture leads and announce promotions
    • Gather and showcase customer testimonials and reviews

  • ⛳️ Strategy 3: Determine selling outlets and pricing strategies

    • Sell through e-commerce platforms like Etsy, Amazon, and own website
    • Explore contracts with boutique stores and home décor shops
    • Determine the preferred market outlet based on customer data
    • Become a qualified supplier by meeting specific buyer requirements
    • Apply competitive pricing by analysing the market and adjusting accordingly
    • Calculate costs accurately to set a profitable yet attractive price point
    • Utilise options and forward pricing to mitigate risks of raw material costs
    • Consider production contracting with suppliers for stable terms
    • Explore marketing contracts to assure outlet partnerships
    • Opt for liability insurance to protect against any product defects
marketingstrategysales-managermarketing-coordinatorsales-teamadvertising-team
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Strategies and tactics for enhancing social media presence for a pet hospital

  • ⛳️ Strategy 1: Create engaging content

    • Develop a content calendar highlighting key pet healthcare topics
    • Post weekly tips on pet care and health
    • Share patient success stories with owner testimonials
    • Create monthly video content featuring veterinarian advice
    • Utilise Instagram stories to showcase day-in-the-life at the hospital
    • Conduct live Q&A sessions with veterinarians
    • Feature employee spotlights to introduce staff
    • Launch interactive polls to gather audience preferences
    • Share user-generated content from pet owners
    • Post behind-the-scenes content of hospital operations

  • ⛳️ Strategy 2: Leverage partnerships with influencers

    • Identify local pet influencers with a substantial following
    • Develop a pitch for collaboration in campaigns
    • Offer free or discounted services in exchange for social media mentions
    • Organise pet health awareness events and invite influencers
    • Collaborate on educational webinars with influencer participation
    • Request influencers to host hospital tours
    • Encourage influencers to partake in clinic visits and share experiences
    • Host giveaways featuring both hospital services and influencer merchandise
    • Collaborate on creating co-branded educational infographics
    • Measure and analyse the reach and engagement of influencer-driven content

  • ⛳️ Strategy 3: Utilise targeted advertising

    • Set clear goals for each advertising campaign
    • Identify the target audience based on demographics and behaviours
    • Create compelling ad copy that resonates with pet owners
    • Design eye-catching visuals highlighting hospital offerings
    • Allocate budget for Facebook and Instagram ads
    • Utilise social media analytics to track ad performance
    • Test different ad formats to compare engagement levels
    • Refine targeting based on response rates and engagement
    • Incorporate call-to-actions that drive appointment bookings
    • Analyse conversion rates to assess return on investment
social-media-marketinginfluencer-partnershipssocial-media-managerdigital-marketing-strategistcontent-creation-teamadvertising-team
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Strategies and tactics for creating an OKR with financial consideration

  • ⛳️ Strategy 1: Define objectives clearly

    • Identify the overarching goal for the organisation or department
    • Ensure the objective aligns with long-term company vision and mission
    • Break down the main objective into smaller, measurable goals
    • Set realistic timelines for each objective to be achieved
    • Create a communication plan to share objectives with the team
    • Review historical data to inform objective setting
    • Ensure each objective has a clear owner or responsible party
    • Establish criteria for measuring progress
    • Incorporate feedback loops to update the objective as needed
    • Document the objectives clearly for easy reference

  • ⛳️ Strategy 2: Integrate sub-plan for cost tracking

    • Conduct a cost analysis to understand advertising expenses
    • Create a sub-plan that details how to track advertising costs
    • Ensure all advertising spends are categorised and logged accurately
    • Set up a tracking system for monitoring real-time expenses
    • Develop a report structure for regular expense review
    • Train team members on cost tracking procedures and tools
    • Schedule regular audits to ensure the accuracy of cost tracking
    • Identify cost-saving opportunities within the advertising budget
    • Regularly update the sub-plan as advertising strategies evolve
    • Align cost tracking with financial reporting standards

  • ⛳️ Strategy 3: Calculate net product revenue

    • Define the formula for calculating net product revenue
    • Ensure product revenue is correctly recorded and tracked
    • Create a process to subtract advertising costs from product revenue
    • Verify the integrity of revenue and cost data regularly
    • Implement a system for automatic calculation and reporting
    • Develop dashboards to visualize revenue and cost data
    • Set financial targets based on net revenue calculations
    • Communicate net revenue objectives and expectations clearly
    • Adapt financial strategies based on profit margin analyses
    • Use net revenue metrics to inform future financial planning
okrfinancial-considerationsfinancial-analystmarketing-managerfinance-teammarketing-team
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Strategies and tactics for preparing a comprehensive mall review strategy

  • ⛳️ Strategy 1: Establish a robust mall management structure

    • Appoint a mall general manager to oversee overall operations
    • Set up specialized departments for operations, leasing, marketing, and finance
    • Designate managers for each department to ensure focused leadership
    • Implement weekly cross-departmental meetings for alignment on objectives
    • Create clear reporting structures with department heads reporting to the general manager
    • Conduct quarterly reviews of the management structure to identify areas for improvement
    • Develop a succession plan to maintain leadership continuity
    • Integrate communication and project management tools for improved collaboration
    • Organize bi-annual team-building activities to strengthen team dynamics
    • Set up performance evaluation criteria for department heads

  • ⛳️ Strategy 2: Maximize tenant occupancy through strategic lease management

    • Establish a dedicated leasing department for managing tenant relations
    • Develop a tenant mix strategy to balance retail, F&B, and service stores
    • Introduce a lease expiry management system for timely renewals and negotiations
    • Set up KPIs for monitoring occupancy rate, lease terms, and tenant satisfaction
    • Conduct market research to identify potential new tenants and sectors to enhance the mall's offering
    • Review and adjust lease terms to reflect current market conditions
    • Implement a feedback system for tenants to express needs and concerns
    • Organize regular tenant meetings to discuss and negotiate leasing issues
    • Provide incentives for anchor tenants to ensure long-term occupancy
    • Develop a contingency plan for managing high vacancy rates

  • ⛳️ Strategy 3: Enhance financial transparency and operational efficiency

    • Set up a finance and accounting department for revenue and cost management
    • Implement monthly financial reporting to track profitability and operational costs
    • Introduce a centralized billing system for tenant payments
    • Automate vendor and supplier payments to optimize cash flow
    • Conduct regular financial audits to ensure accuracy and compliance
    • Establish an expense management policy for cost control
    • Analyze financial data to identify trends and areas for cost reduction
    • Train staff in financial literacy to enhance fiscal responsibility
    • Create an annual budget plan aligning with mall objectives
    • Integrate accounting software for streamlined financial operations
mall-managementtenant-occupancygeneral-managerleasing-managerfinance-departmentleasing-department
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Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
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How to track your Advertising Manager strategies and tactics

Having a plan is one thing, sticking to it is another.

Having a good strategy is only half the effort. You'll increase significantly your chances of success if you commit to a weekly check-in process.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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