Get Tability: OKRs that don't suck | Learn more →

6 strategies and tactics for Creative Innovation

What is Creative Innovation strategy?

Team success often hinges on the ability to develop and implement effective strategies and tactics. It's a bit like playing chess, except that you have more than 1 player on each side.

Developing an effective Creative Innovation strategy can be intimidating, especially when your daily duties demand your attention. To assist you, we've curated a list of examples to inspire your planning process.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Creative Innovation strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Creative Innovation strategy examples

You will find in the next section many different Creative Innovation tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for developing Industry-Relevant Creative Innovative & Techno-Savvy Graduates

  • ⛳️ Strategy 1: Integrate industry-related projects

    • Collaborate with multiple industries to identify skill gaps and necessary competencies
    • Incorporate real-world industry projects into the curriculum
    • Encourage students to participate in hackathons and industry competitions
    • Launch a mentorship program with industry experts
    • Facilitate industry internships as part of the degree programme
    • Offer workshops and seminars led by industry professionals
    • Develop courses that simulate real industry scenarios
    • Leverage industry case studies in teaching modules
    • Review curriculum annually to align with industry trends and needs
    • Establish an industry advisory board to provide continuous feedback

  • ⛳️ Strategy 2: Enhance creative and innovative thinking

    • Incorporate design thinking methodologies into the curriculum
    • Provide courses on creative problem-solving
    • Encourage interdisciplinary learning and projects
    • Foster an environment of experimentation without fear of failure
    • Introduce a 'Creative Fridays' initiative with open projects
    • Host creative forums with guest speakers from varied disciplines
    • Encourage collaborative group work and peer evaluations
    • Implement extracurricular activities focused on creative arts
    • Create awards and recognitions for innovative student projects
    • Develop an innovation lab accessible to all students

  • ⛳️ Strategy 3: Promote techno-savvy skills

    • Include coding and digital literacy courses as core curriculum components
    • Utilise the latest educational technologies in classroom teaching
    • Offer short courses on emerging technologies like AI and blockchain
    • Ensure regular upgrading of all technical infrastructure
    • Encourage participation in online technology forums and webinars
    • Facilitate tech-focused student clubs and interest groups
    • Organise annual ‘Techfest’ showcasing cutting-edge technologies
    • Partner with tech companies for workshops and hands-on sessions
    • Incorporate cybersecurity fundamentals into technology courses
    • Evaluate student progress with digital portfolios showcasing their tech skills
industry-integrationcreative-innovationcurriculum-developerindustry-liaisoneducational-technology-teamindustry-advisory-board
Implement these strategies

Strategies and tactics for creating a Strategic Plan to Apply for the Global Head of Creative Services Role

  • ⛳️ Strategy 1: Demonstrate leadership excellence in creative and content management

    • Develop a personal portfolio showcasing successful projects led and managed, focusing on content and creative excellence
    • Highlight experience in leading and mentoring global teams in various creative capacities
    • Gather and present metrics and testimonials that reflect past successes in similar roles
    • Showcase a culture of excellence by presenting awards, recognitions, or positive feedback from previous teams
    • Articulate understanding of best practice structures and processes in interviews and applications
    • Prepare an example strategy outline for a creative project, focusing on collaboration and excellence
    • Identify key industry trends and demonstrate knowledge in emerging creative technologies like artificial intelligence
    • Develop a proposal for a creative initiative that optimizes engagement and ROI
    • Utilize case studies to demonstrate successful execution of creative visions in prior roles
    • Coordinate mock scenarios or workshops to present leadership capabilities and stakeholder management skills

  • ⛳️ Strategy 2: Highlight strategic collaboration and alignment across departments

    • Showcase examples of cross-functional collaboration where brand, digital, and product marketing were aligned
    • Reflect on past experiences dealing with diverse stakeholder groups to achieve common goals
    • Develop a case study demonstrating a successful alignment of brand messaging and creative direction
    • Map out processes you've used to ensure consistency in brand messaging with all stakeholders
    • Compile a list of industry best practices you have implemented to align creative strategies with corporate brands
    • Propose a framework for integrating feedback loops to enhance collaboration
    • Design a strategic vision that aligns creative services with corporate brand ambitions, with a focus on key metrics
    • Detail experiences or outcomes from interdepartmental projects you've led or been involved in
    • Draft a plan detailing the mechanisms for effective communication and team integration across varied departments
    • Create a visual roadmap exemplifying alignment of creative efforts with company goals

  • ⛳️ Strategy 3: Exhibit strategic thinking and staying ahead of industry trends

    • Develop a presentation on recent industry trends and their potential impact on creative services
    • Propose a new technology-oriented creative initiative incorporating AI to enhance creative outputs
    • Compile a list of innovative strategies from industry leaders that could be adapted for Flight Centre Travel Group
    • Conduct a SWOT analysis on creative strategies within the industry to identify opportunities for Flight Centre
    • Present success stories from previous roles where industry trends and technology were leveraged for growth
    • Draft a long-term creative strategy demonstrating forward-thinking to drive awareness, acquisition, and retention
    • Develop a set of KPIs and metrics based on market research to assess creative initiative performances
    • Engage in professional development workshops or online courses to stay updated on creative service trends
    • Create a report on the impact of emerging technologies on creative services and potential future shifts
    • Initiate discussions with industry peers or seek mentorship discussions to gain insights into advanced practices
leadershipcollaborationcreative-directorstrategistbranding-teamdigital-team
Implement these strategies

Strategies and tactics for developing Strategic Mapping Using Diagram

  • ⛳️ Strategy 1: Compile Strategic Initiatives

    • Gather key strategic initiatives from organisational departments
    • Organise initiatives into relevant perspectives: financial, customer, internal process, and learning and growth
    • Engage stakeholders to validate and prioritise the initiatives
    • Define clear objectives associated with each strategic initiative
    • Align each initiative to the overall organisational vision
    • Identify interdependencies between different initiatives
    • Establish key performance indicators for each strategic initiative
    • Review existing strategic maps for inspiration and improvement ideas
    • Engage a diagram software specialist to assist in visual representation
    • Seek feedback from stakeholders on drafted initiative compilation

  • ⛳️ Strategy 2: Design Strategic Mapping Diagram

    • Select a diagram tool that allows for easy sharing and editing
    • Create separate layers for each strategic perspective in the map
    • Use standard shapes and colour codes to represent different elements
    • Input strategic initiatives and their key action points into the diagram
    • Connect related initiatives with lines to show relationships and dependencies
    • Incorporate arrows to indicate the flow of activities and their direction
    • Annotate the diagram to provide clarity and context for each element
    • Ensure the diagram aligns with the organisational objectives and vision
    • Make provision for regular updates and version control of the diagram
    • Seek feedback from a cross-section of employees to refine the map design

  • ⛳️ Strategy 3: Implement and Communicate the Strategic Map

    • Introduce the strategic map to all employees through a formal presentation
    • Share the diagram on a collaborative platform for continuous access
    • Instruct managers to align team goals with the strategic map
    • Develop an FAQ guide to address common questions regarding the map
    • Schedule regular review sessions for updates and improvements
    • Encourage departments to integrate the map into planning activities
    • Use the map to track progress and report on strategic initiative outcomes
    • Conduct workshops to train staff on how to utilise the strategic map
    • Implement a feedback loop for ongoing improvement of the map
    • Celebrate milestones achieved as outlined in the map with staff recognition
strategic-mappingdiagram-visualizationdiagram-specialiststakeholderorganizational-planningstrategic-development
Implement these strategies

Strategies and tactics for fostering Creative and Collaborative Communities

  • ⛳️ Strategy 1: Enhance HR Practices

    • Revise job descriptions to reflect creativity and collaboration values
    • Implement a comprehensive onboarding programme that includes cultural awareness training
    • Develop a mentorship programme to support new hires and encourage innovation
    • Conduct regular staff surveys to gather feedback on engagement and satisfaction
    • Offer flexible work arrangements to support diverse needs and creative processes
    • Create recognition programmes to celebrate staff contributions to innovation
    • Host quarterly workshops on creative thinking and collaboration techniques
    • Standardise performance reviews to include criteria on creativity and teamwork
    • Build partnerships with institutions for recruitment from creative fields
    • Establish a transparent internal career progression framework

  • ⛳️ Strategy 2: Diversify Revenue Streams

    • Identify and engage with potential partners for collaborative projects
    • Explore grants and funding opportunities that align with community values
    • Develop a membership programme that offers exclusive benefits and resources
    • Host fundraisers featuring local artists and innovators for community engagement
    • Implement an e-commerce platform to sell products or services related to the community
    • Offer workshops and seminars on creativity and innovation for a fee
    • Establish a sponsorship programme to attract corporate support
    • Develop online courses in partnership with educational institutions
    • Create co-working spaces for rent to foster creativity and collaboration
    • Offer consulting services to other organisations seeking to foster innovation

  • ⛳️ Strategy 3: Empower Māori and Moana Voices

    • Establish a Māori and Moana advisory board for community guidance
    • Develop programmes specifically highlighting Māori and Moana creators
    • Promote Māori and Moana art and culture through exhibitions and events
    • Create scholarships and grants for Māori and Moana individuals in creative fields
    • Ensure representation of Māori and Moana voices in leadership roles
    • Host cultural awareness and sensitivity training for staff and community members
    • Partner with Māori and Moana led organisations for collaborative initiatives
    • Include Māori and Moana languages and symbols in the community’s branding
    • Develop educational resources showcasing Māori and Moana histories and achievements
    • Facilitate storytelling workshops empowering Māori and Moana narratives
creativitycollaborationhr-managercommunity-engagement-officerhr-teamcultural-development-team
Implement these strategies

Strategies and tactics for creating a personal business strategic plan

  • ⛳️ Strategy 1: Enhance revenue growth

    • Identify new market segments for expansion
    • Develop a comprehensive marketing plan focusing on digital channels
    • Offer bundled services to clients for added value
    • Initiate a referral program to incentivise existing clients
    • Review and adjust pricing strategy for services
    • Diversify service offerings based on market demand
    • Collaborate with other firms for joint projects
    • Implement customer feedback loops to improve offerings
    • Conduct quarterly financial reviews to track revenue growth
    • Invest in training for sales and marketing teams

  • ⛳️ Strategy 2: Boost client acquisition and retention

    • Define target client persona and refine acquisition strategy
    • Leverage social media platforms to engage with potential clients
    • Develop tailored proposals showcasing past successful projects
    • Host quarterly webinars to provide valuable industry insights
    • Implement a CRM system to manage client relationships
    • Create a client loyalty programme offering exclusive perks
    • Solicit regular client feedback and act on it effectively
    • Ensure consistent post-project follow-ups are conducted
    • Set up a client referral reward system
    • Focus on delivering exceptional customer service at every touchpoint

  • ⛳️ Strategy 3: Increase operational efficiency

    • Conduct a process audit to identify inefficiencies
    • Research and implement automation tools for repetitive tasks
    • Train staff on new productivity tools and innovations
    • Establish KPIs for measuring operational performance
    • Regularly review and update operational processes
    • Invest in scalable project management software
    • Encourage cross-departmental collaboration to streamline activities
    • Promote a culture of continuous improvement among staff
    • Integrate sustainable practices to reduce operational costs
    • Monitor and optimise resource allocation continually
revenue-growthclient-acquisitionmarketing-specialistproject-managersales-teamoperations-team
Implement these strategies

Strategies and tactics for expanding Sterling Tour and Travel Agency into the Kenyan Market

  • ⛳️ Strategy 1: Forge strategic partnerships

    • Identify and partner with a medium-sized Kenyan tour and travel agency
    • Leverage the local partner’s market knowledge and customer base
    • Align services to meet local cultural and tourist preferences
    • Ensure clear communication channels with partners
    • Negotiate mutually beneficial terms in partnership agreements
    • Engage local travel influencers to promote joint offerings
    • Create co-branded marketing materials with local partners
    • Host joint events and travel expos to increase brand visibility
    • Develop shared objectives and performance metrics
    • Regularly review and refine partnership strategies

  • ⛳️ Strategy 2: Adapt services to local market conditions

    • Research and understand customer preferences in Kenya
    • Develop Kenya-specific travel packages including popular destinations
    • Implement a pricing strategy that reflects local purchasing power
    • Offer flexible payment options tailored to Kenyan market needs
    • Launch culturally immersive experiences like safaris and heritage tours
    • Translate marketing materials into Swahili and other local languages
    • Align services with environmental and cultural preservation initiatives
    • Conduct training sessions for employees on local customs and practices
    • Incorporate feedback from local customers into service offerings
    • Regularly update offerings based on seasonal tourist trends

  • ⛳️ Strategy 3: Enhance marketing and brand awareness

    • Launch social media campaigns targeting Kenyan travellers
    • Partner with local influencers to widen digital reach
    • Participate in local and international travel expos
    • Utilise radio and print media to reach different demographics
    • Highlight local partnerships in marketing communications
    • Develop emotional and engaging storytelling content
    • Create promotional videos showcasing Kenyan attractions
    • Establish a customer referral programme
    • Leverage customer testimonials in marketing materials
    • Conduct surveys to measure brand awareness and adapt strategies
partnershipslocalizationstrategic-plannermarketing-specialistmarketing-teambusiness-development-team
Implement these strategies

How to track your Creative Innovation strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

Table of contents
Copyright © 2024 Tability