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OKR template to accelerate the growth of Gross New ARR

public-lib · Published 4 months ago

Your OKR template

This OKR is centered on the broad objective of accelerating the growth of Gross New ARR (Annual Recurring Revenue). To facilitate this, three key outcomes have been strategized. The first outcome focuses on increasing upsell opportunities by 25% to tap into the existing customer base's value. This will be achieved by identifying key upsell products, implementing targeted marketing campaigns, and effective upsell training for the sales team.

The second outcome is to enhance the number of sales demos by 20% to create more revenue opportunities. This target seems to be a mixture of improving skill and increasing outreach. The initiatives include training the sales team on better demonstration techniques and improving marketing efforts. A unique initiative is incentivizing more demo scheduling.

The third outcome is about improving the conversion rate from trial users to paid subscribers by 15%. To accomplish this, a systematic and personalized approach is employed. Initiatives range from implementing targeted follow-up email campaigns and improving the trial onboarding process to tempting potential customers with personalized pricing packages post-trial.

All the three outcomes are aimed at increasing revenue in different ways; by leveraging existing customers, by reaching out to potential customers more effectively, and by bettering the utilization of trial periods. Measurement is based on a numerical scale from 0 to 100, indicating the percentage progress toward the outcome.
  • ObjectiveObjectiveAccelerate the growth of Gross New ARR
  • Key ResultKRBoost upsell opportunities by 25% to enhance existing customer value
  • TaskIdentify key products for upsell opportunities
  • TaskImplement targeted marketing campaigns for existing customers
  • TaskTrain sales team in effective upselling techniques
  • Key ResultKRIncrease the number of sales demo by 20% to generate new revenue opportunities
  • TaskTrain sales team on effective demo presentation techniques
  • TaskImprove marketing efforts to attract potential clients
  • TaskCreate incentive program for scheduling more demos
  • Key ResultKRImprove conversion rate from trial to paid subscriptions by 15%
  • TaskImplement targeted follow-up email campaigns
  • TaskEnhance trial onboarding process to emphasize product benefits
  • TaskOffer personalized pricing packages after the trial
Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Use AI to draft a complete set of OKRs in seconds
  • Connect your OKRs and team goals to your project
  • Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

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