OKR template to accelerate the growth of Gross New ARR

This OKR is centered on the broad objective of accelerating the growth of Gross New ARR (Annual Recurring Revenue). To facilitate this, three key outcomes have been strategized. The first outcome focuses on increasing upsell opportunities by 25% to tap into the existing customer base's value. This will be achieved by identifying key upsell products, implementing targeted marketing campaigns, and effective upsell training for the sales team.

The second outcome is to enhance the number of sales demos by 20% to create more revenue opportunities. This target seems to be a mixture of improving skill and increasing outreach. The initiatives include training the sales team on better demonstration techniques and improving marketing efforts. A unique initiative is incentivizing more demo scheduling.

The third outcome is about improving the conversion rate from trial users to paid subscribers by 15%. To accomplish this, a systematic and personalized approach is employed. Initiatives range from implementing targeted follow-up email campaigns and improving the trial onboarding process to tempting potential customers with personalized pricing packages post-trial.

All the three outcomes are aimed at increasing revenue in different ways; by leveraging existing customers, by reaching out to potential customers more effectively, and by bettering the utilization of trial periods. Measurement is based on a numerical scale from 0 to 100, indicating the percentage progress toward the outcome.