OKR template to increase adoption of our SaaS platform in the mid-tier market segment

public-lib · Published over 1 year ago

Your OKR template

This OKR is focused on increasing the adoption of a software as a service (SaaS) platform among middle-tier market segments. The goal is to generate $200,000 in revenue via this demographic's subscriptions. Measures to reach this objective include conducting market research, providing exceptional customer service, and implementing targeted marketing strategies.

A compelling subscription package specifically tailored for middle-market companies is also part of the plan. There is a target to acquire four new mid-segment clients by quarter's end, which will involve tailored solutions, contract negotiations, and strategies like compelling pitches, direct contact, and proactive business meetings.

The OKR also stipulates an increase in the average number of platform users among mid-tier companies to 25. This goal is to be achieved via strategies such as collaborative, targeted advertising, tailored introductory sessions for new users, user experience optimisation, and a referral rewards system.

The key result desired is a conversion rate of 60% from initial demo sessions to the final signing of contracts. No specific initiatives have been outlined for achieving this particular key result. It's presumably hoped that the comprehensive strategies aforementioned will contribute towards this conversion success rate.

ObjectiveIncrease adoption of our SaaS platform in the mid-tier market segment
KRGenerate $200,000 in revenue from mid-tier company subscriptions
Conduct market research to identify potential mid-tier companies interested in subscriptions
Provide exceptional customer service and support to ensure retention and satisfaction of mid-tier company subscribers
Implement targeted marketing campaigns to attract mid-tier companies and promote the subscription package
Develop a compelling subscription package tailored for mid-tier companies' needs
KRAcquire 4 new mid-tier company clients by the end of the quarter
Create a compelling pitch highlighting our services' benefits for mid-tier companies
Reach out to identified companies through email or phone call to schedule meetings
Provide tailored solutions and negotiate contracts with interested mid-tier companies
Identify potential mid-tier companies in target industry
KRIncrease the average number of platform users per mid-tier company to 25
Collaborate with marketing team to create targeted advertising campaigns for mid-tier companies
Offer tailored onboarding sessions to guide new mid-tier company users through platform features
Analyze and optimize user experience to make platform more attractive and user-friendly for mid-tier companies
Implement referral system that rewards existing mid-tier company users for inviting others
KRAchieve a 60% conversion rate from initial demos to signed contracts

Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

Use AI to draft a complete set of OKRs in seconds
Connect your OKRs and team goals to your project
Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Now, just click on Import from text and let the magic happen.

Once your example is in the plan editor, you will be able to:

Edit the objectives, key results, and tasks
Click on the target 0 → 100% to set better target
Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

10+ built-in dashboards to visualise progress on your goals
Weekly reminders, data connectors, and smart notifications
9 views to map OKRs to strategic projects
Strategy map to align teams at scale