OKR template to improve our annual membership renewal rate to 90%

This OKR is focused on increasing the renewal rate of annual memberships to 90%. The methods used to achieve this target include reducing membership cancellation requests to a large extent by way of proactive member support. This involves initiating loyalty programs and implementing monthly member satisfaction surveys.

Additionally, staff will be trained to follow proactive customer service strategies which will aid in reducing cancellation requests. Another crucial objective under this OKR is to significantly improve overall member satisfaction through enhanced services and benefits. This calls for strategical communication about service improvements to members and a comprehensive survey to understand member dissatisfaction.

Similarly, implementing a renewed strategy to actively engage with 95% of the existing members is on the agenda. Developing new engagement strategies and analyzing data to assess the effectiveness of these strategies is an initiative under this outcome. Executing outreach plans to get in touch with as many members as possible is intended, which will reinforce member loyalty and satisfaction.

To summarize, increasing the annual membership renewal rate, reducing cancellation requests, improving member satisfaction, and implementing renewed engagement strategies are some of the primary goals listed under this OKR. The planned initiatives aim at improving the member experience altogether and enhance the service quality provided to them.