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OKR template to expand and diversify supporter base

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Your OKR template

The primary aim of this OKR is to enhance and diversify the supporter base, implementing innovative strategies to include supporters from non-traditional backgrounds. To hit this goal, targeted marketing initiatives are required to acquire 300 new supporters from these formerly untapped demographics.

Another key objective involves better utilising social media and boosting engagement rates by 20%. This should culminate in attracting new follower demographics. There are various initiatives to pursue this target, such as collaborating with influencers popular with these demographics and creating tailored, engaging content for them.

There's also a strong focus on widening the partnerships linked to the organization. Launching at least two new partnerships with diverse organizations aims to facilitate co-supporter acquisition. This will involve identifying potential diverse organizations, negotiating partnership agreements, and sending proposals to selected organizations.

Keeping a vigilant eye on the results of these marketing initiatives is essential to understanding their effectiveness. Monitoring success rates and making necessary adjustments to the approach, if required, will play a crucial role in achieving these diversification targets.
  • ObjectiveObjectiveExpand and diversify supporter base
  • Key ResultKRAcquire 300 supporters from non-traditional demographics by targeted marketing initiatives
  • TaskDevelop targeted marketing initiatives for these demographics
  • TaskImplement marketing initiatives and monitor results
  • TaskIdentify and research non-traditional demographics to target for support
  • Key ResultKRIncrease social media engagement rates by 20%, gaining new follower types
  • TaskCollaborate with influencers attractive to target audiences
  • TaskCreate engaging content tailored to potential new follower demographics
  • TaskImplement regular interactive posts like polls or quizzes
  • Key ResultKRLaunch 2 new partnerships with diverse organizations for co-supporter acquisition
  • TaskIdentify potential diverse organizations for partnership
  • TaskNegotiate terms and finalize partnership agreements
  • TaskDraft and send partnership proposals to chosen organizations
Use in Tability

How to edit and track OKRs with Tability

You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.

Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.

With Tability you can:

  • Use AI to draft a complete set of OKRs in seconds
  • Connect your OKRs and team goals to your project
  • Automate reporting with integrations and built-in dashboard

Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.

The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.

Step 1. Sign up for a free Tability account

Go tohttps://tability.app/signup and create your account (it's free!)

Step 2. Create a plan

Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.

Tability Import Options

Step 3. Use the magic importer

Click on Use magic import to open up the Magic Import modal.

Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.

Copy from the template

Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!

Importing from text

Now, just click on Import from text and let the magic happen.

Tability editor with imported content

Once your example is in the plan editor, you will be able to:

  • Edit the objectives, key results, and tasks
  • Click on the target 0 → 100% to set better target
  • Use the tips and the AI to refine your goals

Step 4. Publish your plan

Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.

Publish import

From there you will have access to all the features that will help you and your team save hours with OKR reporting.

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