5 customisable OKR examples for Diversification
What are Diversification OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Diversification to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Diversification OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Diversification OKRs examples
You will find in the next section many different Diversification Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
1. OKRs to broaden funding base for non-profit organization
Broaden funding base for non-profit organization
Submit 15 grant applications to charitable foundations to secure funding
Draft and refine compelling grant applications- Submit applications to targeted foundations
- Research foundations offering grants aligned with our cause
- Increase monthly online donations by 20% through enhanced social media campaigns
- Develop new, engaging social media content to attract donors
- Analyze donation patterns to optimize posting times
- Promote online giving through targeted social media ads
- Secure funding from 5 new corporate sponsors by increasing outreach efforts
- Research potential corporate sponsors within relevant industry fields
- Schedule meetings to present funding pitches
- Draft tailored outreach proposals for each target sponsor
2. OKRs to expand and diversify supporter base
- Expand and diversify supporter base
- Acquire 300 supporters from non-traditional demographics by targeted marketing initiatives
- Develop targeted marketing initiatives for these demographics
- Implement marketing initiatives and monitor results
- Identify and research non-traditional demographics to target for support
- Increase social media engagement rates by 20%, gaining new follower types
- Collaborate with influencers attractive to target audiences
- Create engaging content tailored to potential new follower demographics
- Implement regular interactive posts like polls or quizzes
- Launch 2 new partnerships with diverse organizations for co-supporter acquisition
- Identify potential diverse organizations for partnership
- Negotiate terms and finalize partnership agreements
- Draft and send partnership proposals to chosen organizations
3. OKRs to amplify customer acquisition for the 1:4 matrix product
- Amplify customer acquisition for the 1:4 matrix product
- Increase weekly signups by 30% through marketing promotions
- Collaborate with influencers to promote the signup process
- Develop attractive promotional offers for new signups
- Increase social media advertising to reach more potential customers
- Maintain customer retention rate above 85% by improving customer service
- Develop customer loyalty programs
- Implement a customer feedback mechanism
- Train staff to enhance their customer service skills
- Collaborate with 20 new wholesalers to diversify distribution channels
- Negotiate and finalize contracts with 20 wholesalers
- Contact selected wholesalers to discuss potential collaborations
- Research and identify potential wholesaler partnerships
4. OKRs to expand business operations while ensuring economic sustainability and profitability
- Expand business operations while ensuring economic sustainability and profitability
- Increase net profit margin by 15% through cost management and optimization strategies
- Negotiate with suppliers for lower purchasing prices
- Eliminate unnecessary expenses and wasteful processes
- Implement energy efficiency measures to reduce utility costs
- Improve operational efficiency by 20% with technology-based process enhancements
- Upgrade existing technology to newer, more efficient models
- Implement automated workflow software for routine processes
- Train employees on utilizing technology for increased productivity
- Gain 10 new high value contracts to diversify company revenue streams
- Directive focused negotiation and closing of 10 high-value contracts
- Develop personalized pitch proposals for each targeted client
- Identify and target 15 potential high-value clients in diverse industries
5. OKRs to significantly increase MICE revenue and diversify client portfolio
- Significantly increase MICE revenue and diversify client portfolio
- Generate 900 billion in MICE revenue through new and existing clients
- Conduct meetings to negotiate contracts with existing clients
- Develop innovative packages and services for MICE clientele
- Implement targeted marketing campaigns towards potential customers
- Increase average revenue per account by 10% with customized MICE packages
- Organize marketing campaigns promoting customized MICE packages
- Develop tailor-made MICE packages based on customers' budget and needs
- Train sales team to effectively sell customized MICE packages
- Secure contracts of at least 20 new MICE accounts
- Negotiate and finalize contracts with leads
- Develop and implement tailored sales pitches
- Identify and research potential MICE account leads
Diversification OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Diversification OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Diversification OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to decrease customer issue resolution time by 20%
- OKRs to boost trading volume by 30%
- OKRs to cultivate a United, Collaborative Team Environment
- OKRs to evaluate ozonation's effect on biofiltration process
- OKRs to maximize self-service options for private customers
- OKRs to enhance team cross-functionality's overall performance
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.