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What are Diversification OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
OKRs are quickly gaining popularity as a goal-setting framework. But, it's not always easy to know how to write your goals, especially if it's your first time using OKRs.
We've tailored a list of OKRs examples for Diversification to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Diversification OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
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Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Diversification OKRs examples
You will find in the next section many different Diversification Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to broaden funding base for non-profit organization
ObjectiveBroaden funding base for non-profit organization
KRSubmit 15 grant applications to charitable foundations to secure funding
Draft and refine compelling grant applications
Submit applications to targeted foundations
Research foundations offering grants aligned with our cause
KRIncrease monthly online donations by 20% through enhanced social media campaigns
Develop new, engaging social media content to attract donors
Analyze donation patterns to optimize posting times
Promote online giving through targeted social media ads
KRSecure funding from 5 new corporate sponsors by increasing outreach efforts
Research potential corporate sponsors within relevant industry fields
Schedule meetings to present funding pitches
Draft tailored outreach proposals for each target sponsor
OKRs to expand and diversify supporter base
ObjectiveExpand and diversify supporter base
KRAcquire 300 supporters from non-traditional demographics by targeted marketing initiatives
Develop targeted marketing initiatives for these demographics
Implement marketing initiatives and monitor results
Identify and research non-traditional demographics to target for support
KRIncrease social media engagement rates by 20%, gaining new follower types
Collaborate with influencers attractive to target audiences
Create engaging content tailored to potential new follower demographics
Implement regular interactive posts like polls or quizzes
KRLaunch 2 new partnerships with diverse organizations for co-supporter acquisition
Identify potential diverse organizations for partnership
Negotiate terms and finalize partnership agreements
Draft and send partnership proposals to chosen organizations
OKRs to amplify customer acquisition for the 1:4 matrix product
ObjectiveAmplify customer acquisition for the 1:4 matrix product
KRIncrease weekly signups by 30% through marketing promotions
Collaborate with influencers to promote the signup process
Develop attractive promotional offers for new signups
Increase social media advertising to reach more potential customers
KRMaintain customer retention rate above 85% by improving customer service
Develop customer loyalty programs
Implement a customer feedback mechanism
Train staff to enhance their customer service skills
KRCollaborate with 20 new wholesalers to diversify distribution channels
Negotiate and finalize contracts with 20 wholesalers
Contact selected wholesalers to discuss potential collaborations
Research and identify potential wholesaler partnerships
OKRs to expand business operations while ensuring economic sustainability and profitability
ObjectiveExpand business operations while ensuring economic sustainability and profitability
KRIncrease net profit margin by 15% through cost management and optimization strategies
Negotiate with suppliers for lower purchasing prices
Eliminate unnecessary expenses and wasteful processes
Implement energy efficiency measures to reduce utility costs
KRImprove operational efficiency by 20% with technology-based process enhancements
Upgrade existing technology to newer, more efficient models
Implement automated workflow software for routine processes
Train employees on utilizing technology for increased productivity
KRGain 10 new high value contracts to diversify company revenue streams
Directive focused negotiation and closing of 10 high-value contracts
Develop personalized pitch proposals for each targeted client
Identify and target 15 potential high-value clients in diverse industries
OKRs to significantly increase MICE revenue and diversify client portfolio
ObjectiveSignificantly increase MICE revenue and diversify client portfolio
KRGenerate 900 billion in MICE revenue through new and existing clients
Conduct meetings to negotiate contracts with existing clients
Develop innovative packages and services for MICE clientele
Implement targeted marketing campaigns towards potential customers
KRIncrease average revenue per account by 10% with customized MICE packages
Organize marketing campaigns promoting customized MICE packages
Develop tailor-made MICE packages based on customers' budget and needs
Train sales team to effectively sell customized MICE packages
KRSecure contracts of at least 20 new MICE accounts
Negotiate and finalize contracts with leads
Develop and implement tailored sales pitches
Identify and research potential MICE account leads
Diversification OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
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OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Diversification OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to develop an engaging educational app for African women
OKRs to establish a successful YouTube channel
OKRs to improve interoperability between data engineering teams
OKRs to upgrade and streamline physical security operations
OKRs to establish a high-performing software development team
OKRs to decrease user acquisition cost for our mobile app