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What are Revenue Diversification OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Revenue Diversification to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Revenue Diversification OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards
Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Revenue Diversification OKRs examples
You'll find below a list of Objectives and Key Results templates for Revenue Diversification. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to significantly increase MICE revenue and diversify client portfolio
ObjectiveSignificantly increase MICE revenue and diversify client portfolio
KRGenerate 900 billion in MICE revenue through new and existing clients
Conduct meetings to negotiate contracts with existing clients- Develop innovative packages and services for MICE clientele
- Implement targeted marketing campaigns towards potential customers
- KRIncrease average revenue per account by 10% with customized MICE packages
- Organize marketing campaigns promoting customized MICE packages
- Develop tailor-made MICE packages based on customers' budget and needs
- Train sales team to effectively sell customized MICE packages
- KRSecure contracts of at least 20 new MICE accounts
- Negotiate and finalize contracts with leads
- Develop and implement tailored sales pitches
- Identify and research potential MICE account leads
OKRs to expand business operations while ensuring economic sustainability and profitability
- ObjectiveExpand business operations while ensuring economic sustainability and profitability
- KRIncrease net profit margin by 15% through cost management and optimization strategies
- Negotiate with suppliers for lower purchasing prices
- Eliminate unnecessary expenses and wasteful processes
- Implement energy efficiency measures to reduce utility costs
- KRImprove operational efficiency by 20% with technology-based process enhancements
- Upgrade existing technology to newer, more efficient models
- Implement automated workflow software for routine processes
- Train employees on utilizing technology for increased productivity
- KRGain 10 new high value contracts to diversify company revenue streams
- Directive focused negotiation and closing of 10 high-value contracts
- Develop personalized pitch proposals for each targeted client
- Identify and target 15 potential high-value clients in diverse industries
Revenue Diversification OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated OKR dashboards
Your quarterly OKRs should be tracked weekly if you want to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Revenue Diversification OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to enhance effectiveness of CEO Executive Assistant role
- OKRs to successfully complete one level of the game
- OKRs to enhance release quality and punctuality
- OKRs to advance the efficiency and effectiveness of QA Automation Projects
- OKRs to implement a robust loyalty feature in the banking app
- OKRs to enhance authenticity of our AI product