OKR template to secure the top position as Europe's preferred functional oat drink brand
Your OKR template
The second objective is to increase the brand awareness by 25% through digital advertisements and public relations. The plans include developing a captivating digital ad campaign for ideal customers, collaborating with a well-known PR agency for wider outreach, and keeping an eye on campaign metrics to make necessary adjustments based on performance and engagement.
To accomplish the third objective, a 50% increase in retail distribution across vital European markets is required. This objective can be attained by identifying and partnering with major distributors in key regions. Other initiatives include allocating extra resources for inventory and logistics management and enhancing promotional activities to increase product visibility.
In a nutshell, this OKR aims at growing each business aspect, from revenue to brand awareness and retail distribution, to secure the prime position in the functional oat drink market.
ObjectiveSecure the top position as Europe's preferred functional oat drink brand
KRDrive 30% growth in quarterly revenue through aggressive marketing and promotions
Train sales team to effectively push promotions- Develop high-value promotions to incentivize customer purchases
- Implement a comprehensive, aggressive marketing campaign across all platforms
- KRAchieve 25% increase in brand awareness through digital ad campaigns and PR
- Develop a compelling digital ad campaign targeting our ideal customers
- Collaborate with a reputable PR agency to broaden our reach
- Monitor and adjust campaign metrics based on performance and engagement
- KRIncrease retail distribution by 50% across key European markets
- Identify and secure partnerships with major distributors in key regions
- Allocate additional resources for inventory and logistics management
- Enhance promotional activities to boost product visibility
How to edit and track OKRs with Tability
You'll probably want to edit the examples in this post, and Tability is the perfect tool for it.
Tability is an AI-powered platform that helps teams set better goals, monitor execution, and get help to achieve their objectives faster.
With Tability you can:
- Use AI to draft a complete set of OKRs in seconds
- Connect your OKRs and team goals to your project
- Automate reporting with integrations and built-in dashboard
Instead of having to copy the content of the OKR examples in a doc or spreadsheet, you can use Tability’s magic importer to start using any of the examples in this page.
The import process can be done in seconds, allowing you to edit OKRs directly in a platform that knows how to manage and track goals.
Step 1. Sign up for a free Tability account
Go tohttps://tability.app/signup and create your account (it's free!)
Step 2. Create a plan
Follow the steps after your onboarding to create your first plan, you should get to a page that looks like the picture below.
Step 3. Use the magic importer
Click on Use magic import to open up the Magic Import modal.
Now, go back to the OKR examples, and click on Copy on the example that you’d like to use.
Paste the content in the text import section. Don’t worry about the formatting, Tability’s AI will be able to parse it!
Now, just click on Import from text and let the magic happen.
Once your example is in the plan editor, you will be able to:
- Edit the objectives, key results, and tasks
- Click on the target 0 → 100% to set better target
- Use the tips and the AI to refine your goals
Step 4. Publish your plan
Once you’re done editing, you can publish your plan to switch to the goal-tracking mode.
From there you will have access to all the features that will help you and your team save hours with OKR reporting.
- 10+ built-in dashboards to visualise progress on your goals
- Weekly reminders, data connectors, and smart notifications
- 9 views to map OKRs to strategic projects
- Strategy map to align teams at scale