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tability.ioWhat are Pr Agency OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
Creating impactful OKRs can be a daunting task, especially for newcomers. Shifting your focus from projects to outcomes is key to successful planning.
We've tailored a list of OKRs examples for Pr Agency to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Pr Agency OKRs examples
You will find in the next section many different Pr Agency Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to increase efficiency within the digital marketing agency
ObjectiveIncrease efficiency within the digital marketing agency
KRIncrease team productivity by implementing a new project management software
Regularly review team performance and provide feedback to improve productivity and efficiency- Research and select the most suitable project management software for the team
- Provide thorough training sessions for all team members on using the new software
- Set up clear guidelines and templates to ensure consistent use of the software
- KRStreamline reporting processes to save a minimum of 10 hours per week
- KRReduce average turnaround time for client deliverables by 20%
- Implement efficient project management tools and software to enhance workflow efficiency
- Identify bottlenecks in the current delivery process and address them promptly
- Conduct regular training sessions to enhance team productivity and time management skills
- Streamline communication channels to minimize delays during project execution
- KRImprove communication by reducing internal email threads by at least 30%
OKRs to secure the top position as Europe's preferred functional oat drink brand
- ObjectiveSecure the top position as Europe's preferred functional oat drink brand
- KRDrive 30% growth in quarterly revenue through aggressive marketing and promotions
- Train sales team to effectively push promotions
- Develop high-value promotions to incentivize customer purchases
- Implement a comprehensive, aggressive marketing campaign across all platforms
- KRAchieve 25% increase in brand awareness through digital ad campaigns and PR
- Develop a compelling digital ad campaign targeting our ideal customers
- Collaborate with a reputable PR agency to broaden our reach
- Monitor and adjust campaign metrics based on performance and engagement
- KRIncrease retail distribution by 50% across key European markets
- Identify and secure partnerships with major distributors in key regions
- Allocate additional resources for inventory and logistics management
- Enhance promotional activities to boost product visibility
OKRs to establish credibility and affordability in the tour agency market
- ObjectiveEstablish credibility and affordability in the tour agency market
- KREstablish partnerships with 3 major local tourism providers for affordable packages
- Initiate meetings to present proposals and negotiate terms
- Develop package proposals tailored to each provider
- Identify potential local tourism providers for partnership
- KRGenerate 20% increase in return customers through competitive pricing strategies
- Develop and implement competitive pricing structure
- Evaluate and adjust pricing strategies based on business performance
- Research competitors' pricing strategies and consumer responses
- KRSecure 5 positive testimonials from satisfied customers
- Reach out to happy customers to request testimonials
- Follow-up on testimonial progress after consultation
- Brief customers on testimonial forms and content expectations
OKRs to establish a successful digital marketing agency
- ObjectiveEstablish a successful digital marketing agency
- KRSecure 10 long-term contracts with business clients by the end of next quarter
- Create a persuasive contract proposal for each company
- Initiate meetings to present and negotiate contracts
- Identify potential businesses in need of our services
- KRHire and onboard 3 qualified digital marketing professionals for team expansion
- Source and shortlist digital marketing professionals based on qualification criteria
- Conduct interviews and select top 3 candidates
- Initiate onboarding process for chosen professionals
- KRAchieve a minimum of 15% quarter over quarter growth in revenue
- Implement strategies for increasing sales volume and average transaction size
- Optimize operational efficiency to reduce costs and increase profit margins
- Develop targeted marketing campaigns to capture new customers
OKRs to to establish the agency as top-notch 'Science First Responders'
- ObjectiveTo establish the agency as top-notch 'Science First Responders'
- KRTrain 70% of team in advanced scientific first respond techniques
- Select a suitable advanced scientific first respond training program
- Identify the team members to undergo scientific first respond training
- Coordinate with the training provider to schedule sessions
- KRSuccessfully respond and resolve 30 science crisis situations
- KRDevelop and implement at least 2 new science emergency protocols
- Design two new emergency protocols based on findings
- Research current best practices for science emergency protocols
- Communicate and enforce new protocols across all science departments
OKRs to enhance research and response strategies for agency requests
- ObjectiveEnhance research and response strategies for agency requests
- KRAchieve a 95% satisfaction rate in agency feedback on request handling
- Introduce a resolution policy for negative feedback
- Regularly assess and improve request handling processes
- Implement customer service training for agency staff
- KRRespond to 98% of requests from contracted agencies within 48 hours
- Prioritize urgent requests from contracted agencies
- Track and monitor response times to requests
- Allocate specific time daily to address agency requests
- KRImprove request research effectiveness, reducing turnaround time by 15%
- Implement a standardized research protocol to increase efficiency
- Train staff to boost research productivity and accuracy
- Prioritize and categorize requests to expedite processing
How to write your own Pr Agency OKRs
1. Get tailored OKRs with an AI
You'll find some examples below, but it's likely that you have very specific needs that won't be covered.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Pr Agency OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Pr Agency OKRs
Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Pr Agency OKR templates
We have more templates to help you draft your team goals and OKRs.