2 customisable OKR examples for Corporate Communications Team

What are Corporate Communications Team OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

Writing good OKRs can be hard, especially if it's your first time doing it. You'll need to center the focus of your plans around outcomes instead of projects.

We have curated a selection of OKR examples specifically for Corporate Communications Team to assist you. Feel free to explore the templates below for inspiration in setting your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Corporate Communications Team OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Corporate Communications Team OKRs examples

You will find in the next section many different Corporate Communications Team Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to to enhance and maximize business stakeholder engagement

  • ObjectiveTo enhance and maximize business stakeholder engagement
  • Key ResultIncrease interaction rate on professional social networks by 30%
  • TaskIncrease frequency of timely and relevant posts
  • TaskInitiate networking events and online discussions
  • TaskDevelop and implement engaging content strategy regularly
  • Key ResultSecure 15% increase in returning clients through improved communication strategies
  • TaskImplement weekly newsletters highlighting service benefits and company updates
  • TaskOffer personalized follow-ups to assess client satisfaction post-service
  • TaskLaunch engaging client loyalty program with exclusive benefits
  • Key ResultArrange and execute two productive stakeholder meetings monthly
  • TaskDevelop and distribute agenda prior to meetings
  • TaskIdentify key stakeholders to include in monthly meetings
  • TaskSchedule two monthly meetings accommodating stakeholders' availability

2OKRs to improve overall HR efficiency and employee satisfaction

  • ObjectiveImprove overall HR efficiency and employee satisfaction
  • Key ResultReduce time-to-hire by 20%
  • TaskImplement streamlined, efficient hiring processes
  • TaskDevelop and provide virtual interview capabilities
  • TaskUtilize AI for initial candidate screening
  • Key ResultIncrease employee engagement survey scores by 15%
  • TaskEnhance internal communication about company goals and progress
  • TaskRecognize and reward employee achievements regularly
  • TaskImplement a team-building program to strengthen employee relationships
  • Key ResultImplement at least two new employee well-being initiatives
  • TaskDevelop and launch the chosen initiatives
  • TaskResearch different types of employee well-being initiatives
  • TaskSelect two initiatives that will best support our team

Corporate Communications Team OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Corporate Communications Team OKRs in a strategy map

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Corporate Communications Team OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

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