3 customisable OKR examples for Marketing Channels
What are Marketing Channels OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Marketing Channels to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Marketing Channels OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Marketing Channels OKRs examples
We've added many examples of Marketing Channels Objectives and Key Results, but we did not stop there. Understanding the difference between OKRs and projects is important, so we also added examples of strategic initiatives that relate to the OKRs.
Hope you'll find this helpful!
1. OKRs to maximize pipeline generation from partner channels
Maximize pipeline generation from partner channels
Secure 5 new strategic partnerships delivering at least 20% of total leads
Identify potential partners in the industry
Approach and negotiate partnership agreements
Implement and monitor partner-driven lead generation tactics
Implement 2 joint marketing campaigns resulting in 30% increase in qualified leads
Track and optimize campaign performance for lead generation
Identify suitable partners for joint marketing campaigns
Develop unique marketing strategies involving both companies
Train 100% of partner sales teams on product portfolio to boost referral opportunities
Schedule mandatory training sessions for partner sales teams
Monitor and track participation until 100% completion
Create a comprehensive training module on product portfolio
2. OKRs to develop paid acquisition channels
Paid Marketing is a new channel for leads growth
20% of new leads come from paid acquistion
Generate $10K MRR from paid acquisition channels
Bring Customer Acquisition Costs (CAC) down to $500
3. OKRs to boost incremental revenue generation from CRM channels
Boost incremental revenue generation from CRM channels
Achieve a 15% increase in sales through CRM marketing campaigns
Analyze current CRM data to identify customer behavior
Regularly assess campaign results and make necessary adjustments
Implement targeted, personalized CRM marketing strategies
Improve CRM customer engagement by 25%
Implement personalized communication methods for better customer interaction
Enhance CRM software features for increased user-friendliness
Train staff on customer-centric service techniques
Increase the upsell rate via CRM by 10%
Track and adjust upselling strategy based on data
Implement upselling features into the CRM system
Train staff on influencing upselling techniques
Marketing Channels OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Marketing Channels OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
We recommend using a spreadsheet for your first OKRs cycle. You'll need to get familiar with the scoring and tracking first. Then, you can scale your OKRs process by using a proper OKR-tracking tool for it.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Marketing Channels OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to achieve 100% productivity in financial statement preparation
OKRs to improve project delivery margins while keeping existing customers happy
OKRs to reduce app loading time by 20%
OKRs to improve executive productivity and support
OKRs to enhance personal development and well-being
OKRs to create a widely loved tamagotchi-style video game
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.