Tability is a cheatcode for goal-driven teams. Set perfect OKRs with AI, stay focused on the work that matters.
What are Sales Demonstration OKRs?
The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.
How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.
That's why we have created a list of OKRs examples for Sales Demonstration to help. You can use any of the templates below as a starting point to write your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
The best tools for writing perfect Sales Demonstration OKRs
Here are 2 tools that can help you draft your OKRs in no time.
Tability AI: to generate OKRs based on a prompt
Tability AI allows you to describe your goals in a prompt, and generate a fully editable OKR template in seconds.
- 1. Create a Tability account
- 2. Click on the Generate goals using AI
- 3. Describe your goals in a prompt
- 4. Get your fully editable OKR template
- 5. Publish to start tracking progress and get automated OKR dashboards
Watch the video below to see it in action 👇
Tability Feedback: to improve existing OKRs
You can use Tability's AI feedback to improve your OKRs if you already have existing goals.
- 1. Create your Tability account
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on Generate analysis
- 4. Review the suggestions and decide to accept or dismiss them
- 5. Publish to start tracking progress and get automated OKR dashboards

Tability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
Sales Demonstration OKRs examples
You'll find below a list of Objectives and Key Results templates for Sales Demonstration. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
OKRs to close 7 successful sales deals
ObjectiveClose 7 successful sales deals
KRAchieve a conversion rate of 50% on final negotiations
Train sales team on advanced negotiation tactics
Prepare attractive, tailored proposals for potential customers
Implement an effective follow-up strategy post-negotiation
KRGenerate a pipeline of 30 qualified leads through strategic prospecting
Develop an engaging outreach campaign to attract leads
Identify target audience demographics for optimal strategic prospecting
Track and analyze campaign effectiveness regularly
KRExecute 15 high-quality product demonstrations to potential clients
Identify and strategize 15 potential clients for product demonstrations
Schedule and conduct product demonstrations for chosen clients
Prepare tailored, high-quality demonstrations for each product
OKRs to displace Salesforce in 10 business deals
ObjectiveDisplace Salesforce in 10 business deals
KRSecure 15 qualified leads currently using Salesforce
Identify 15 potential leads currently utilizing Salesforce
Contact all identified leads and verify qualification
Secure commitment from the qualified leads
KRClose 10 deals with businesses currently using Salesforce
Initiate negotiations with interested businesses
Identify businesses using Salesforce for targeted outreach
Develop persuasive pitch showing benefits of our solution
KRDemonstrate our product's superior features to 20 potential clients
Identify 20 potential clients for targeted outreach
Prepare engaging, informative product demonstration presentations
Schedule and conduct product demonstrations with each client
OKRs to expand customer base exponentially
ObjectiveExpand customer base exponentially
KRDecrease shopping cart abandonment rate by 15% through improved checkout experience
Simplify the checkout process to minimize steps
Optimize checkout for mobile users
Implement transparent shipping and tax calculations
KRIncrease sales demonstration bookings by 20%
Develop targeted promotional campaigns for potential buyers
Implement a referral system to incentivize current customers
Increase online advertising efforts and visibility
KRBoost website traffic by 30% via enhanced marketing efforts
Develop and distribute engaging email marketing contents regularly
Run targeted social media ad campaigns focusing on the desired demographic
Implement search engine optimization strategies to improve online visibility
Sales Demonstration OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
Focus can only be achieve by limiting the number of competing priorities. It is crucial that you take the time to identify where you need to move the needle, and avoid adding business-as-usual activities to your OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Having good goals is only half the effort. You'll get significant more value from your OKRs if you commit to a weekly check-in process.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
Save hours with automated Sales Demonstration OKR dashboards

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use Tability to save time with automated OKR dashboards, data connectors, and actionable insights.
How to get Tability dashboards:
- 1. Create a Tability account
- 2. Use the importers to add your OKRs (works with any spreadsheet or doc)
- 3. Publish your OKR plan
That's it! Tability will instantly get access to 10+ dashboards to monitor progress, visualise trends, and identify risks early.
More Sales Demonstration OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to enhance and streamline stakeholder management as a developer
OKRs to enhance the efficiency and stability of the IT infrastructure
OKRs to enhance data quality and KPI report precision
OKRs to elevate productivity in academic research
OKRs to achieve 20,000 downloads post-launch
OKRs to efficiently monitor and manage the release of billing milestones