15 customisable OKR examples for Lead Strategist
What are Lead Strategist OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Lead Strategist to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Lead Strategist OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Lead Strategist OKRs examples
You'll find below a list of Objectives and Key Results templates for Lead Strategist. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to enhance outbound lead generation for NHS prospects
Enhance outbound lead generation for NHS prospects
Implement 3 new lead generation strategies targeting NHS prospects specifically
Begin executing strategies and monitor initial results- Develop detailed plans for implementing each strategy
- Research and identify 3 relevant lead generation strategies for NHS prospects
- Increase the number of NHS prospect contacts by 25%
- Enhance outreach efforts on social media platforms
- Conduct engaging networking events
- Implement a membership referral program
- Achieve a lead conversion rate of 10% on NHS prospects
- Develop targeted marketing content for NHS prospects
- Optimize sales pitch for NHS demographic
- Implement an effective follow-up system
2. OKRs to develop and implement a global lead generation strategy with banks
- Develop and implement a global lead generation strategy with banks
- Generate 30% increase in quality leads sourced via global banks
- Tailor marketing strategies to target bank-based clienteles
- Develop partnerships with global banking institutions for lead generation
- Improve lead qualification process between banks and our company
- Secure 5 partnerships agreements with global banks to facilitate lead generation
- Identify and research potential global bank partners
- Initiate meetings to present partnership proposals
- Develop tailored partnership proposals for each bank
- Identify and engage with 20 potential global banking partners by quarter-end
- Reach out to each bank for initial potential partnership discussion
- Compile a list of 20 potential global banking partners
- Set and maintain follow-up meetings to build relationships
3. OKRs to accelerate client acquisition through our lead magnet
- Accelerate client acquisition through our lead magnet
- Enhance lead magnet content to trigger a 15% uptick in tie-ups
- Promote lead magnet through multiple marketing channels
- Design engaging, relevant content around these trends
- Conduct research to identify popular industry trends
- Increase lead magnet downloads by 20%
- Develop appealing social media promotional content
- Offer exclusive content for the downloaders
- Optimize the website for better search engine visibility
- Convert 10% of downloaders into paying clients
- Offer introductory discounts to new downloaders
- Implement effective in-app purchase promotions
- Enhance product features requiring premium access
4. OKRs to maximize data enrichment and lead generation capabilities
- Maximize data enrichment and lead generation capabilities
- Implement 2 new strategies for optimizing lead generation process each month
- Research innovative lead generation strategies and techniques
- Develop and implement two new lead generation methods
- Monitor and evaluate the effectiveness of new strategies
- Increase the number of accurately enriched data by 25%
- Train staff in accurate data capture and processing
- Implement advanced data enrichment tools and strategies
- Regularly monitor and evaluate data quality
- Successfully convert 15% of newly generated leads into active customers
- Offer special promotions to encourage conversion
- Develop engaging email follow-up sequences for new leads
- Launch customized ad campaigns targeting new leads
5. OKRs to establish thought leadership in the B2B software product industry
- Establish thought leadership in the B2B software product industry
- Increase blog traffic by 30% through engagement with relevant topics and discussion
- Develop engaging, well-researched blog posts on these relevant topics
- Identify popular topics among target audience for relevant blog content
- Promote posts and engage in discussions on various social media platforms
- Secure 3 speaking engagements at industry leading software conferences or webinars
- Prepare and finalize unique, engaging presentation materials
- Identify and research top software conferences or webinars in the industry
- Reach out to event organizers about speaking opportunities
- Publish 4 insightful whitepapers on critical B2B software product needs and solutions
- Identify key issues facing B2B software products
- Research potential solutions for these issues
- Write and polish 4 comprehensive whitepapers
6. OKRs to close 7 successful sales deals
- Close 7 successful sales deals
- Achieve a conversion rate of 50% on final negotiations
- Train sales team on advanced negotiation tactics
- Prepare attractive, tailored proposals for potential customers
- Implement an effective follow-up strategy post-negotiation
- Generate a pipeline of 30 qualified leads through strategic prospecting
- Develop an engaging outreach campaign to attract leads
- Identify target audience demographics for optimal strategic prospecting
- Track and analyze campaign effectiveness regularly
- Execute 15 high-quality product demonstrations to potential clients
- Identify and strategize 15 potential clients for product demonstrations
- Schedule and conduct product demonstrations for chosen clients
- Prepare tailored, high-quality demonstrations for each product
7. OKRs to scale product offering with multi-tenant apps
- Scale product offering with multi-tenant apps
- Launch 3 new multi-tenant apps to diversify our offer
- Identify potential markets for multi-tenant app development
- Strategize a marketing plan for newly developed apps
- Assemble a dedicated project team for app creation
- Increase customer base using multi-tenant apps by 25%
- Implement referral programs to incentivize app sharing
- Launch marketing campaigns to promote new multi-tenant apps
- Develop multi-tenant apps targeting untapped audience segments
- Improve the usage rate of multi-tenant apps by 20%
- Implement user-friendly guided tours within the app
- Provide timely support and efficient problem resolution
- Launch marketing campaigns highlighting app benefits
8. OKRs to accelerate growth to reach a $33 mln yearly revenue target
- Accelerate growth to reach a $33 mln yearly revenue target
- Improve upselling strategies to boost average order value by 10%
- Train staff on effective upselling and cross-selling techniques
- Develop limited-time promotional offers to encourage larger purchases
- Implement product recommendation algorithms on the website
- Acquire 15 new high-value customers
- Develop a targeted marketing strategy for potential high-value customers
- Implement a customer referral program with enticing incentives
- Enhance sales presentations to highlight value and benefits
- Increase monthly sales revenue by 20%
- Implement an upselling strategy into daily sales efforts
- Enhance marketing efforts to broaden customer reach
- Improve customer retention through loyalty programs
9. OKRs to increase gross profit margin to 10% in MICE
- Increase gross profit margin to 10% in MICE
- Decrease overhead expenses in MICE by 10%
- Reduce non-essential business travel
- Implement energy-saving measures for lighting, heating, and cooling
- Negotiate lower prices with suppliers
- Improve pricing strategies to enhance per unit profit in MICE by 15%
- Analyze and refine current discounting strategies
- Adopt value-based pricing to maximize profit margins
- Implement dynamic pricing model based on demand and competition
- Boost MICE sales revenue by at least 20%
- Train sales team in effective upselling techniques
- Implement aggressive marketing campaigns on digital platforms
- Design lucrative package deals for MICE clients
10. OKRs to drive a 25% increase in total sales
- Drive a 25% increase in total sales
- Expand client base by 20% by amplifying lead generation efforts
- Boost referral programs to incentivize current clients
- Implement effective SEO strategies to reach more potential clients
- Increase content marketing efforts to engage wider audiences
- Improve conversion rate by 15% through development of sales team skills
- Develop individual coaching for sales staff
- Evaluate and adjust sales strategies regularly
- Implement ongoing sales training workshops
- Raise average purchase value by 10% via upselling and cross-selling initiatives
- Implement product bundles or packages at discounted rates
- Develop training for sales team on upselling and cross-selling techniques
- Introduce premium products or service tiers
11. OKRs to boost market dominance through increased Sales and Share of Voice
- Boost market dominance through increased Sales and Share of Voice
- Achieve a 20% increase in product sales compared to the previous period
- Optimize pricing strategies to maximize profitability and attract buyers
- Develop targeted marketing strategies to draw in potential customers
- Train sales team on effective sales techniques and product knowledge
- Expand market penetration by reaching 15% more new customers
- Enhance online visibility through SEO optimization
- Implement a targeted marketing campaign in untapped regions
- Develop a customer referral incentive program
- Increase Share of Voice by 10% via enhanced marketing communication strategies
- Implement a targeted social media campaign
- Invest in SEO to boost online presence
- Develop engaging content highlighting product uniqueness
12. OKRs to increase lead generation from organic and paid social media outlets
- Increase lead generation from organic and paid social media outlets
- Improve engagement rate on all social platforms by 25%
- Create engaging and relevant content targeting specific audience interests
- Implement A/B testing to optimize content engagement
- Increase frequency and consistency of posts across all platforms
- Boost paid social media conversion rate by 15%
- Evaluate and improve landing page design
- Target specific audience groups
- Create visually appealing and persuasive paid ads
- Achieve a 20% increase in organic social media leads
- Optimize social profiles for improved visibility and lead generation
- Run organic engagement campaigns to capture potential leads
- Implement consistent, engaging content schedule across social media platforms
13. OKRs to strengthen and expand our outbound marketing efforts
- Strengthen and expand our outbound marketing efforts
- Increase the outbound marketing leads by 25%
- Develop a compelling cold outreach script
- Increase number of weekly emails by 25%
- Implement paid social media advertising
- Implement 3 new outbound marketing strategiessuccessfully
- Research and identify three new outbound marketing strategies
- Develop a detailed, step-by-step implementation plan
- Execute the plan and monitor its success
- Achieve a 10% improvement in the conversion rate of outbound leads
- Optimize website's user interface for increased user engagement
- Implement personalized and targeted email marketing strategies
- Enhance after-sales service and customer support
14. OKRs to boost lead generation via organic and paid social media
- Boost lead generation via organic and paid social media
- Improve social media conversion rate to 15% across all platforms
- Analyze current social media strategies and pinpoint areas of low effectiveness
- Monitor and adjust methods based on engagement and conversion data
- Implement changes to social media content to drive engagement
- Achieve a 25% increase in organic social media leads
- Regularly analyze and optimize social media posts for better reach
- Implement a targeted content strategy to attract potential leads
- Increase audience engagement through interactive activities like Q&As, polls
- Increase paid social media leads by 30% through strategic campaigns
- Allocate increased budget for high-performing ads
- Assess and optimize current social media advertising strategies
- Create targeted ad campaigns for specific audience demographics
15. OKRs to boost new businesses by converting top-tier leads through strategic outreach
- Boost new businesses by converting top-tier leads through strategic outreach
- Increase lead generation by 40% through optimized marketing campaigns
- Implement SEO strategies in content creation
- Initiate targeted email marketing campaigns
- Optimize social media platforms for customer engagement
- Achieve 30% conversion rate of high-quality leads into viable business opportunities
- Implement targeted marketing strategies for high-quality leads
- Improve follow-up tactics with potential customers
- Personalize business proposals for prospective clients
- Expand outreach effectiveness by 50% to drive lead engagement
- Develop and implement a targeted social media marketing strategy
- Launch referral program to incentivise current customers for word-of-mouth promotion
- Increase frequency of engaging email newsletters to potential leads
Lead Strategist OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tability's audit dashboard will highlight opportunities to improve OKRsTip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tability's check-ins will save you hours and increase transparencyTip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Lead Strategist OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
Tability's Strategy Map makes it easy to see all your org's OKRsIf you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Lead Strategist OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to increase the number of books read
- OKRs to develop a comprehensive public engagement strategy
- OKRs to enhance stewardship to boost donor retention
- OKRs to develop and implement a global lead generation strategy with banks
- OKRs to expand network by acquiring 10 integrated networks with a minimum of 50 professionals each
- OKRs to improve performance and efficacy of reading teachers
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.