15 customisable OKR examples for Lead Strategist
What are Lead Strategist OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Lead Strategist to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
Building your own Lead Strategist OKRs with AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.
Our customisable Lead Strategist OKRs examples
You'll find below a list of Objectives and Key Results templates for Lead Strategist. We also included strategic projects for each template to make it easier to understand the difference between key results and projects.
Hope you'll find this helpful!
1. OKRs to enhance outbound lead generation for NHS prospects
Enhance outbound lead generation for NHS prospects
Implement 3 new lead generation strategies targeting NHS prospects specifically
Begin executing strategies and monitor initial results
Develop detailed plans for implementing each strategy
Research and identify 3 relevant lead generation strategies for NHS prospects
Increase the number of NHS prospect contacts by 25%
Enhance outreach efforts on social media platforms
Conduct engaging networking events
Implement a membership referral program
Achieve a lead conversion rate of 10% on NHS prospects
Develop targeted marketing content for NHS prospects
Optimize sales pitch for NHS demographic
Implement an effective follow-up system
2. OKRs to develop and implement a global lead generation strategy with banks
Develop and implement a global lead generation strategy with banks
Generate 30% increase in quality leads sourced via global banks
Tailor marketing strategies to target bank-based clienteles
Develop partnerships with global banking institutions for lead generation
Improve lead qualification process between banks and our company
Secure 5 partnerships agreements with global banks to facilitate lead generation
Identify and research potential global bank partners
Initiate meetings to present partnership proposals
Develop tailored partnership proposals for each bank
Identify and engage with 20 potential global banking partners by quarter-end
Reach out to each bank for initial potential partnership discussion
Compile a list of 20 potential global banking partners
Set and maintain follow-up meetings to build relationships
3. OKRs to accelerate client acquisition through our lead magnet
Accelerate client acquisition through our lead magnet
Enhance lead magnet content to trigger a 15% uptick in tie-ups
Promote lead magnet through multiple marketing channels
Design engaging, relevant content around these trends
Conduct research to identify popular industry trends
Increase lead magnet downloads by 20%
Develop appealing social media promotional content
Offer exclusive content for the downloaders
Optimize the website for better search engine visibility
Convert 10% of downloaders into paying clients
Offer introductory discounts to new downloaders
Implement effective in-app purchase promotions
Enhance product features requiring premium access
4. OKRs to maximize data enrichment and lead generation capabilities
Maximize data enrichment and lead generation capabilities
Implement 2 new strategies for optimizing lead generation process each month
Research innovative lead generation strategies and techniques
Develop and implement two new lead generation methods
Monitor and evaluate the effectiveness of new strategies
Increase the number of accurately enriched data by 25%
Train staff in accurate data capture and processing
Implement advanced data enrichment tools and strategies
Regularly monitor and evaluate data quality
Successfully convert 15% of newly generated leads into active customers
Offer special promotions to encourage conversion
Develop engaging email follow-up sequences for new leads
Launch customized ad campaigns targeting new leads
5. OKRs to establish thought leadership in the B2B software product industry
Establish thought leadership in the B2B software product industry
Increase blog traffic by 30% through engagement with relevant topics and discussion
Develop engaging, well-researched blog posts on these relevant topics
Identify popular topics among target audience for relevant blog content
Promote posts and engage in discussions on various social media platforms
Secure 3 speaking engagements at industry leading software conferences or webinars
Prepare and finalize unique, engaging presentation materials
Identify and research top software conferences or webinars in the industry
Reach out to event organizers about speaking opportunities
Publish 4 insightful whitepapers on critical B2B software product needs and solutions
Identify key issues facing B2B software products
Research potential solutions for these issues
Write and polish 4 comprehensive whitepapers
6. OKRs to close 7 successful sales deals
Close 7 successful sales deals
Achieve a conversion rate of 50% on final negotiations
Train sales team on advanced negotiation tactics
Prepare attractive, tailored proposals for potential customers
Implement an effective follow-up strategy post-negotiation
Generate a pipeline of 30 qualified leads through strategic prospecting
Develop an engaging outreach campaign to attract leads
Identify target audience demographics for optimal strategic prospecting
Track and analyze campaign effectiveness regularly
Execute 15 high-quality product demonstrations to potential clients
Identify and strategize 15 potential clients for product demonstrations
Schedule and conduct product demonstrations for chosen clients
Prepare tailored, high-quality demonstrations for each product
7. OKRs to scale product offering with multi-tenant apps
Scale product offering with multi-tenant apps
Launch 3 new multi-tenant apps to diversify our offer
Identify potential markets for multi-tenant app development
Strategize a marketing plan for newly developed apps
Assemble a dedicated project team for app creation
Increase customer base using multi-tenant apps by 25%
Implement referral programs to incentivize app sharing
Launch marketing campaigns to promote new multi-tenant apps
Develop multi-tenant apps targeting untapped audience segments
Improve the usage rate of multi-tenant apps by 20%
Implement user-friendly guided tours within the app
Provide timely support and efficient problem resolution
Launch marketing campaigns highlighting app benefits
8. OKRs to accelerate growth to reach a $33 mln yearly revenue target
Accelerate growth to reach a $33 mln yearly revenue target
Improve upselling strategies to boost average order value by 10%
Train staff on effective upselling and cross-selling techniques
Develop limited-time promotional offers to encourage larger purchases
Implement product recommendation algorithms on the website
Acquire 15 new high-value customers
Develop a targeted marketing strategy for potential high-value customers
Implement a customer referral program with enticing incentives
Enhance sales presentations to highlight value and benefits
Increase monthly sales revenue by 20%
Implement an upselling strategy into daily sales efforts
Enhance marketing efforts to broaden customer reach
Improve customer retention through loyalty programs
9. OKRs to increase gross profit margin to 10% in MICE
Increase gross profit margin to 10% in MICE
Decrease overhead expenses in MICE by 10%
Reduce non-essential business travel
Implement energy-saving measures for lighting, heating, and cooling
Negotiate lower prices with suppliers
Improve pricing strategies to enhance per unit profit in MICE by 15%
Analyze and refine current discounting strategies
Adopt value-based pricing to maximize profit margins
Implement dynamic pricing model based on demand and competition
Boost MICE sales revenue by at least 20%
Train sales team in effective upselling techniques
Implement aggressive marketing campaigns on digital platforms
Design lucrative package deals for MICE clients
10. OKRs to drive a 25% increase in total sales
Drive a 25% increase in total sales
Expand client base by 20% by amplifying lead generation efforts
Boost referral programs to incentivize current clients
Implement effective SEO strategies to reach more potential clients
Increase content marketing efforts to engage wider audiences
Improve conversion rate by 15% through development of sales team skills
Develop individual coaching for sales staff
Evaluate and adjust sales strategies regularly
Implement ongoing sales training workshops
Raise average purchase value by 10% via upselling and cross-selling initiatives
Implement product bundles or packages at discounted rates
Develop training for sales team on upselling and cross-selling techniques
Introduce premium products or service tiers
11. OKRs to boost market dominance through increased Sales and Share of Voice
Boost market dominance through increased Sales and Share of Voice
Achieve a 20% increase in product sales compared to the previous period
Optimize pricing strategies to maximize profitability and attract buyers
Develop targeted marketing strategies to draw in potential customers
Train sales team on effective sales techniques and product knowledge
Expand market penetration by reaching 15% more new customers
Enhance online visibility through SEO optimization
Implement a targeted marketing campaign in untapped regions
Develop a customer referral incentive program
Increase Share of Voice by 10% via enhanced marketing communication strategies
Implement a targeted social media campaign
Invest in SEO to boost online presence
Develop engaging content highlighting product uniqueness
12. OKRs to increase lead generation from organic and paid social media outlets
Increase lead generation from organic and paid social media outlets
Improve engagement rate on all social platforms by 25%
Create engaging and relevant content targeting specific audience interests
Implement A/B testing to optimize content engagement
Increase frequency and consistency of posts across all platforms
Boost paid social media conversion rate by 15%
Evaluate and improve landing page design
Target specific audience groups
Create visually appealing and persuasive paid ads
Achieve a 20% increase in organic social media leads
Optimize social profiles for improved visibility and lead generation
Run organic engagement campaigns to capture potential leads
Implement consistent, engaging content schedule across social media platforms
13. OKRs to strengthen and expand our outbound marketing efforts
Strengthen and expand our outbound marketing efforts
Increase the outbound marketing leads by 25%
Develop a compelling cold outreach script
Increase number of weekly emails by 25%
Implement paid social media advertising
Implement 3 new outbound marketing strategiessuccessfully
Research and identify three new outbound marketing strategies
Develop a detailed, step-by-step implementation plan
Execute the plan and monitor its success
Achieve a 10% improvement in the conversion rate of outbound leads
Optimize website's user interface for increased user engagement
Implement personalized and targeted email marketing strategies
Enhance after-sales service and customer support
14. OKRs to boost lead generation via organic and paid social media
Boost lead generation via organic and paid social media
Improve social media conversion rate to 15% across all platforms
Analyze current social media strategies and pinpoint areas of low effectiveness
Monitor and adjust methods based on engagement and conversion data
Implement changes to social media content to drive engagement
Achieve a 25% increase in organic social media leads
Regularly analyze and optimize social media posts for better reach
Implement a targeted content strategy to attract potential leads
Increase audience engagement through interactive activities like Q&As, polls
Increase paid social media leads by 30% through strategic campaigns
Allocate increased budget for high-performing ads
Assess and optimize current social media advertising strategies
Create targeted ad campaigns for specific audience demographics
15. OKRs to boost new businesses by converting top-tier leads through strategic outreach
Boost new businesses by converting top-tier leads through strategic outreach
Increase lead generation by 40% through optimized marketing campaigns
Implement SEO strategies in content creation
Initiate targeted email marketing campaigns
Optimize social media platforms for customer engagement
Achieve 30% conversion rate of high-quality leads into viable business opportunities
Implement targeted marketing strategies for high-quality leads
Improve follow-up tactics with potential customers
Personalize business proposals for prospective clients
Expand outreach effectiveness by 50% to drive lead engagement
Develop and implement a targeted social media marketing strategy
Launch referral program to incentivise current customers for word-of-mouth promotion
Increase frequency of engaging email newsletters to potential leads
Lead Strategist OKR best practices to boost success
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/tability-insights-board.e70f9466.png)
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
![Tability Insights Dashboard](https://tability-templates-v2.vercel.app/_next/static/media/checkins-graph.b2aec458.png)
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to turn your Lead Strategist OKRs in a strategy map
OKRs without regular progress updates are just KPIs. You'll need to update progress on your OKRs every week to get the full benefits from the framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Most teams should start with a spreadsheet if they're using OKRs for the first time. Then, once you get comfortable you can graduate to a proper OKRs-tracking tool.
![A strategy map in Tability](https://tability-templates-v2.vercel.app/_next/static/media/tability_strategy_map.2ad25843.png)
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Lead Strategist OKR templates
We have more templates to help you draft your team goals and OKRs.
OKRs to increase the number of books read
OKRs to develop a comprehensive public engagement strategy
OKRs to enhance stewardship to boost donor retention
OKRs to develop and implement a global lead generation strategy with banks
OKRs to expand network by acquiring 10 integrated networks with a minimum of 50 professionals each
OKRs to improve performance and efficacy of reading teachers
OKRs resources
Here are a list of resources to help you adopt the Objectives and Key Results framework.
- To learn: What is the meaning of OKRs
- Blog posts: ODT Blog
- Success metrics: KPIs examples
What's next? Try Tability's goal-setting AI
You can create an iterate on your OKRs using Tability's unique goal-setting AI.
Watch the demo below, then hop on the platform for a free trial.