What are Expansion OKRs?
The OKR acronym stands for Objectives and Key Results. It's a goal-setting framework that was introduced at Intel by Andy Grove in the 70s, and it became popular after John Doerr introduced it to Google in the 90s. OKRs helps teams has a shared language to set ambitious goals and track progress towards them.
Formulating strong OKRs can be a complex endeavor, particularly for first-timers. Prioritizing outcomes over projects is crucial when developing your plans.
We've tailored a list of OKRs examples for Expansion to help you. You can look at any of the templates below to get some inspiration for your own goals.
If you want to learn more about the framework, you can read our OKR guide online.
How to write your own Expansion OKRs
Option 1. Turn ideas into OKRs with Tability AI
While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here.
You can use Tability's AI generator to create tailored OKRs based on your specific context. Tability can turn your objective description into a fully editable OKR template -- including tips to help you refine your goals.
- 1. Go to Tability's plan editor
- 2. Click on the "Generate goals using AI" button
- 3. Use natural language to describe your goals
Tability will then use your prompt to generate a fully editable OKR template.
Watch the video below to see it in action 👇
Option 2. Optimise existing OKRs with Tability Feedback tool
If you already have existing goals, and you want to improve them. You can use Tability's AI feedback to help you.
- 1. Go to Tability's plan editor
- 2. Add your existing OKRs (you can import them from a spreadsheet)
- 3. Click on "Generate analysis"
Tability's Strategy Map makes it easy to see all your org's OKRsTability will scan your OKRs and offer different suggestions to improve them. This can range from a small rewrite of a statement to make it clearer to a complete rewrite of the entire OKR.
You can then decide to accept the suggestions or dismiss them if you don't agree.
Option 3. Use the free OKR generator
If you're just looking for some quick inspiration, you can also use our free OKR generator to get a template.
Unlike with Tability, you won't be able to iterate on the templates, but this is still a great way to get started.
Expansion OKRs examples
You will find in the next section many different Expansion Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).
Hope you'll find this helpful!
OKRs to increase account expansion by securing contract renewals for 90% of existing clients
ObjectiveAchieve a high rate of contract renewals for existing clients
KRIncrease customer satisfaction rates by 15% via feedback surveys- KRImprove account management processes to reduce churn by 10%
- KROutperform monthly revenue targets by 20% to upsell and cross-sell
- KRLaunch a customer referral program to generate 30% new business from existing clients
OKRs to drive business expansion through innovative strategies
- ObjectiveDrive business expansion through innovative strategies
- KRSecure two strategic partnerships for innovation collaboration
Reach out initiating discussions for collaboration- Negotiate and finalize partnership agreements
- Identify potential partners aligned with our innovation goals
- KRIncrease innovation portfolio returns by at least 20%
- Expand business partnerships for diverse insights
- Invest in research and employee training programs
- Implement new technologies to optimize processes
- KRDevelop and initiate 3 new high-impact innovative projects
- Formulate project plans detailing the execution strategy
- Initiate the projects by gathering necessary resources
- Identify potential areas for high-impact innovative projects
OKRs to accelerate the expansion of our service offering
- ObjectiveAccelerate the expansion of our service offering
- KRIncrease service offering sales by 25%
- Provide additional training for sales team
- Implement targeted marketing for our service offerings
- Enhance customer service for greater client satisfaction
- KRImprove customer satisfaction rate on the service offering to 90%
- Regularly review and improve service policies
- Implement a reliable customer feedback system
- Train staff in customer service skills
- KREnroll 50 new clients into the service offering
- Create a compelling marketing campaign to attract potential clients
- Offer incentives for referrals from current clients
- Conduct follow-ups with promising leads
OKRs to drive Successful Expansion of Orocop Duo in Pakistan
- ObjectiveDrive Successful Expansion of Orocop Duo in Pakistan
- KRGain a 5% market share in the pharmaceutical industry
- Invest in result-driven marketing strategies
- Cultivate strategic partnerships with healthcare providers
- Develop innovative, patient-centric medications
- KRIncrease the number of distribution outlets by 20%
- Establish partnership agreements with new outlets
- Identify potential new distribution outlet locations
- Implement outlet openings and distribution setup
- KRSecure at least $10,000 in Orocop Duo sales per month
- Implement a training program to boost sales team performance
- Develop a targeted marketing campaign for Orocop Duo products
- Cultivate relationships with potential large-scale buyers
OKRs to secure venture capital funding for Plika's Latam expansion
- ObjectiveSecure venture capital funding for Plika's Latam expansion
- KRSecure a minimum of $1million in funding committed by at least 2 investors
- Conduct engaging pitch meetings with selected investors
- Identify and connect with potential investors
- Develop a comprehensive, persuasive business plan presentation
- KRArrange pitch meetings with a minimum of 10 prospective Venture Capital investors
- Identify and research 10 prospective Venture Capital investors
- Prepare a compelling investment pitch presentation
- Schedule meetings via email or phone calls
- KRIdentify and prioritize 20 potential Venture Capitalists suitable for our expansion strategy
- Research and compile a list of 20 potential venture capitalists
- Analyze each prospect's investment tendencies and records
- Rank potential investors based on alignment with our expansion strategy
OKRs to strengthen in-house legal team for maritime business expansion
- ObjectiveStrengthen in-house legal team for maritime business expansion
- KRReduce legal bottlenecks slowing expansion by 30%
- Streamline legal procedures by implementing automation technology
- Hire additional specialized legal staff
- Regularly review and update legal processes
- KRHire 5 experienced maritime lawyers by the end of the quarter
- Schedule and conduct final interviews, then extend offers
- Post job ads on maritime law employment websites and professional networks
- Review resumes and conduct initial phone interviews
- KRDevelop an intensive training program for new hires within two weeks
- Construct a comprehensive training curriculum
- Organize expert trainers and materials
- Identify essential skills and knowledge for the job
OKRs to achieve a successful and appealing Gaydon Expansion OBC
- ObjectiveAchieve a successful and appealing Gaydon Expansion OBC
- KREnsure 100% OBC compliance with environmental, safety and quality standards by week 8
- Review all OBC environmental, safety and quality standard documents
- Implement necessary corrective actions before week 8
- Conduct OBC audit checks for complete compliance by week 6
- KRGenerate 5 innovative, cost-effective expansion designs by week 6
- Research current cost-effective expansion design trends
- Refine and finalize five chosen designs
- Sketch initial design concepts for feedback
- KRSecure approval from 90% key stakeholders by week 10
OKRs to establish solid groundwork for expansion into new markets
- ObjectiveEstablish solid groundwork for expansion into new markets
- KRDevelop tailored expansion strategy for each identified market
- Review and refine strategies based on potential return analysis
- Apply insights to craft unique growth strategies per market
- Conduct comprehensive research on identified markets' characteristics
- KRSecure financial resources necessary for the initial phase of expansion
- Research potential funding sources and investors
- Submit proposals or applications for funding
- Identify necessary budget for expansion activities
- KRIdentify and analyze potential markets for viability by the quarter-end
- Conduct thorough research on emerging markets and trends
- Analyze the demands and profitability of potential markets
- Present a detailed report on market viability analysis
OKRs to drive Business Expansion in Saudi Arabia's school sector
- ObjectiveDrive Business Expansion in Saudi Arabia's school sector
- KRObtain 10 new client contracts from GCC school sector
- Research potential GCC school sector clients
- Develop and send proposals to identified schools
- Follow-up meetings, negotiate, and finalize contracts
- KRSecure 30 new successful B2B interactions with GCC schools
- Follow-up with proposals to close on agreements
- Send tailored partnership proposals to identified schools
- Identify 50 GCC schools as potential B2B partners
- KRIncrease lead generation by 40% through tailored marketing and sales outreach
- Develop personalized marketing campaigns targeting potential leads
- Intensify sales outreach efforts with tailored proposals
- Enhance data analysis to identify and reach untapped markets
OKRs to enhance writing prowess and broaden vocabulary use
- ObjectiveEnhance writing prowess and broaden vocabulary use
- KRPractice writing — publish a 1000-word article each week on varying subjects
- Research diverse topics to write about each week
- Dedicate time to write a 1000-word article weekly
- Publish written articles on a chosen platform regularly
- KRComplete a writing course that addresses your specific needs
- Research and select a suitable writing course
- Identify personal writing weaknesses and areas for development
- Enroll in the chosen course and participate fully
- KRRead five books of diverse genres and note down unfamiliar words
- Write down and define each unknown word
- Select five books from different genres
- Read each book, identifying unfamiliar words
Expansion OKR best practices
Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.
Here are a couple of best practices extracted from our OKR implementation guide 👇
Tip #1: Limit the number of key results
The #1 role of OKRs is to help you and your team focus on what really matters. Business-as-usual activities will still be happening, but you do not need to track your entire roadmap in the OKRs.
We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.
Tip #2: Commit to weekly OKR check-ins
Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to get the full value of your OKRs and make your strategy agile – otherwise this is nothing more than a reporting exercise.
Being able to see trends for your key results will also keep yourself honest.
Tip #3: No more than 2 yellow statuses in a row
Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.
As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.
Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.
How to track your Expansion OKRs
Your quarterly OKRs should be tracked weekly in order to get all the benefits of the OKRs framework. Reviewing progress periodically has several advantages:
- It brings the goals back to the top of the mind
- It will highlight poorly set OKRs
- It will surface execution risks
- It improves transparency and accountability
Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.
If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.
More Expansion OKR templates
We have more templates to help you draft your team goals and OKRs.
- OKRs to increase revenue for the SaaS premium subscription
- OKRs to enhance risk management approaches in our tech organization
- OKRs to enhance the integration platform and developer environment
- OKRs to boost LinkedIn presence for recruiting and virtual assistance expansion
- OKRs to enhance architectural vision and delivery quality
- OKRs to improve students' comprehension of textbook material