2 customisable OKR examples for Sales Follow Up Process

What are Sales Follow Up Process OKRs?

The Objective and Key Results (OKR) framework is a simple goal-setting methodology that was introduced at Intel by Andy Grove in the 70s. It became popular after John Doerr introduced it to Google in the 90s, and it's now used by teams of all sizes to set and track ambitious goals at scale.

How you write your OKRs can make a huge difference on the impact that your team will have at the end of the quarter. But, it's not always easy to write a quarterly plan that focuses on outcomes instead of projects.

That's why we have created a list of OKRs examples for Sales Follow Up Process to help. You can use any of the templates below as a starting point to write your own goals.

If you want to learn more about the framework, you can read our OKR guide online.

Building your own Sales Follow Up Process OKRs with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own OKRs.

Our customisable Sales Follow Up Process OKRs examples

You will find in the next section many different Sales Follow Up Process Objectives and Key Results. We've included strategic initiatives in our templates to give you a better idea of the different between the key results (how we measure progress), and the initiatives (what we do to achieve the results).

Hope you'll find this helpful!

1OKRs to increase repeat business through timely follow-up and re-quotation

  • ObjectiveIncrease repeat business through timely follow-up and re-quotation
  • Key ResultAchieve 40% successful requote conversion from contacted clients
  • TaskTrain team on persuasive sales communication techniques
  • TaskImprove quality and personalization of requote offers
  • TaskImplement a follow-up system for all quoted clients
  • Key ResultReach out to 100% of clients with past orders in the last two years
  • TaskSend customized messages to each client
  • TaskCompile list of clients with past orders
  • TaskDraft effective outreach communication
  • Key ResultCreate and implement a formalized follow-up process for future sales follow-up
  • TaskDesign a standardized sales follow-up template
  • TaskTrain the sales team on the new process method
  • TaskIdentify key touchpoints for customer follow-up after purchase

2OKRs to enhance quote follow-up process

  • ObjectiveEnhance quote follow-up process
  • Key ResultImplement a tracking system to reduce missed follow-ups by 50%
  • TaskTrain the team on using the selected software
  • TaskMonitor and regularly evaluate the system's effectiveness
  • TaskResearch and select a suitable tracking system software
  • Key ResultInitiate contact within 48 hours for 100% of sent quotes
  • TaskSet reminders to initiate contact within 48 hours
  • TaskFollow-up on reminders systematically
  • TaskLog all sent quotes with date and contact details
  • Key ResultAugment conversion rate by 30% from sent quotes to finalized sales
  • TaskImprove sales copy to enhance product value and customer engagement
  • TaskTrain sales team to effectively close deals post-offer
  • TaskOptimize follow-up strategies for quoted customers

Sales Follow Up Process OKR best practices to boost success

Generally speaking, your objectives should be ambitious yet achievable, and your key results should be measurable and time-bound (using the SMART framework can be helpful). It is also recommended to list strategic initiatives under your key results, as it'll help you avoid the common mistake of listing projects in your KRs.

Here are a couple of best practices extracted from our OKR implementation guide 👇

Tip #1: Limit the number of key results

Having too many OKRs is the #1 mistake that teams make when adopting the framework. The problem with tracking too many competing goals is that it will be hard for your team to know what really matters.

We recommend having 3-4 objectives, and 3-4 key results per objective. A platform like Tability can run audits on your data to help you identify the plans that have too many goals.

Tability Insights DashboardTability's audit dashboard will highlight opportunities to improve OKRs

Tip #2: Commit to weekly OKR check-ins

Setting good goals can be challenging, but without regular check-ins, your team will struggle to make progress. We recommend that you track your OKRs weekly to get the full benefits from the framework.

Being able to see trends for your key results will also keep yourself honest.

Tability Insights DashboardTability's check-ins will save you hours and increase transparency

Tip #3: No more than 2 yellow statuses in a row

Yes, this is another tip for goal-tracking instead of goal-setting (but you'll get plenty of OKR examples above). But, once you have your goals defined, it will be your ability to keep the right sense of urgency that will make the difference.

As a rule of thumb, it's best to avoid having more than 2 yellow/at risk statuses in a row.

Make a call on the 3rd update. You should be either back on track, or off track. This sounds harsh but it's the best way to signal risks early enough to fix things.

How to turn your Sales Follow Up Process OKRs in a strategy map

Quarterly OKRs should have weekly updates to get all the benefits from the framework. Reviewing progress periodically has several advantages:

  • It brings the goals back to the top of the mind
  • It will highlight poorly set OKRs
  • It will surface execution risks
  • It improves transparency and accountability

Spreadsheets are enough to get started. Then, once you need to scale you can use a proper OKR platform to make things easier.

A strategy map in TabilityTability's Strategy Map makes it easy to see all your org's OKRs

If you're not yet set on a tool, you can check out the 5 best OKR tracking templates guide to find the best way to monitor progress during the quarter.

More Sales Follow Up Process OKR templates

We have more templates to help you draft your team goals and OKRs.

OKRs resources

Here are a list of resources to help you adopt the Objectives and Key Results framework.

What's next? Try Tability's goal-setting AI

You can create an iterate on your OKRs using Tability's unique goal-setting AI.

Watch the demo below, then hop on the platform for a free trial.

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