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8 strategies and tactics for Business Developer

What is Business Developer strategy?

Every great achievement starts with a well-thought-out plan. It can be the launch of a new product, expanding into new markets, or just trying to increase efficiency. You'll need a delicate combination of strategies and tactics to ensure that the journey is smooth and effective.

Finding the right Business Developer strategy can be daunting, especially when you're busy working on your day-to-day tasks. This is why we've curated a list of examples for your inspiration.

You can copy these examples into your preferred app, or alternatively, use Tability to stay accountable.

How to write your own Business Developer strategy with AI

While we have some examples available, it's likely that you'll have specific scenarios that aren't covered here. You can use our free AI generator below or our more complete goal-setting system to generate your own strategies.

Business Developer strategy examples

You will find in the next section many different Business Developer tactics. We've included action items in our templates to make it as actionable as possible.

Strategies and tactics for winning Major EPC Contracts and Registering with New Customers

  • ⛳️ Strategy 1: Conduct thorough market research

    • Identify key industry trends in the EPC sector
    • List potential customers and competitors
    • Analyse the current market demand for EPC projects
    • Research the specific needs and challenges of potential clients
    • Identify decision-makers within target organisations
    • Attend industry conferences and networking events
    • Subscribe to industry journals and publications
    • Leverage government and industry reports for insights
    • Use online tools to monitor market and competition
    • Create a market intelligence report for internal use

  • ⛳️ Strategy 2: Enhance proposal presentation

    • Develop a customised proposal template for each potential client
    • Highlight unique selling points and project execution strategies
    • Include case studies of successfully completed projects
    • Provide clear budget and timeline breakdowns
    • Incorporate client feedback into proposal iterations
    • Ensure all proposals comply with legal and regulatory standards
    • Use visuals and infographics to enhance readability
    • Involve senior leadership in the proposal review process
    • Offer competitive pricing and flexible terms
    • Schedule post-proposal follow-up meetings with clients

  • ⛳️ Strategy 3: Strengthen client relationships

    • Identify potential customers who require EPC services
    • Schedule introductory meetings with key stakeholders
    • Understand client needs and expectations thoroughly
    • Offer initial consultations and technical workshops
    • Develop personalised communication plans for each client
    • Provide regular updates on project progress and innovations
    • Offer value-added services beyond EPC project delivery
    • Establish a customer feedback loop to improve services
    • Recognise and celebrate project milestones with clients
    • Maintain post-project communication to encourage future opportunities
market-researchproposal-enhancementmarket-analystbusiness-developersales-teammarketing-team
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Strategies and tactics for earning One Million CAD Using AI in 360 Days

  • ⛳️ Strategy 1: Develop and sell an AI-powered productivity tool

    • Research the most common productivity challenges faced by small businesses and freelancers
    • Define a unique angle or feature that your AI tool will address to stand out in the market
    • Utilise open-source AI frameworks to minimise development costs and accelerate development
    • Create a prototype of the AI tool focusing on the core feature that solves the identified problem
    • Launch a landing page to validate interest and collect email sign-ups from potential customers
    • Utilise social media platforms and online communities to build a presence and audience
    • Start a Kickstarter or Indiegogo campaign to raise funds for full development based on interest
    • Offer pre-orders or discounted pricing for early adopters to generate initial sales
    • Analyse user feedback to continuously improve the product and expand features
    • Explore partnerships with influencers or platforms in the productivity space to expand reach

  • ⛳️ Strategy 2: Create an AI-driven online education platform

    • Conduct market research to identify high-demand skills and subjects lacking quality online courses
    • Develop a business plan outlining the target audience, pricing strategy, and content delivery method
    • Leverage AI to personalise learning paths and create adaptive learning experiences for users
    • Partner with industry experts or educators to create relevant and high-quality course content
    • Build a scalable online platform or utilise existing platforms that support AI functionalities
    • Implement a freemium model to attract users and gradually convert them into paying customers
    • Utilise targeted digital marketing strategies to reach potential users globally
    • Offer certifications or partnerships with companies for job placements to add value to courses
    • Gather and utilise user feedback for continuous improvement and course creation
    • Establish affiliations or partnerships with universities or educational institutions

  • ⛳️ Strategy 3: Launch an AI-powered e-commerce recommendation engine

    • Identify a niche market in e-commerce where personalisation could significantly enhance user experience
    • Research existing recommendation systems and identify gaps or areas for innovation
    • Develop a minimal viable product using open-source AI tools that integrate easily into e-commerce platforms
    • Partner with a small online store to test the recommendation engine and gather initial data
    • Offer customised analytics and reports to businesses as an added-value service
    • Create content marketing strategies to demonstrate the effectiveness of AI personalisation
    • Participate in e-commerce and tech forums to showcase results and attract potential clients
    • Implement a licensing or subscription model for businesses to use your engine
    • Utilise customer testimonials and case studies to build credibility and attract more clients
    • Explore collaboration with platform providers like Shopify or WooCommerce for broader integration
ai-innovationrevenue-generationai-developerbusiness-strategistproduct-development-teamdigital-marketing-team
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Strategies and tactics for growing mobile grooming luxury services through partnerships

  • ⛳️ Strategy 1: Identify potential partners

    • Research potential pet businesses in the local area
    • Identify complementary services that could enhance or bundle with mobile grooming
    • Make a list of top 10 potential partners that align with brand values
    • Check the reputation and reviews of these businesses
    • Verify the potential partners' customer base size and demographics
    • Contact industry associations for recommendations on partners
    • Explore partnership opportunities at pet industry trade shows and events
    • Determine the common pain points or gaps in these businesses
    • Assess potential partners' willingness to collaborate
    • Prepare introductory materials to present during initial meetings

  • ⛳️ Strategy 2: Negotiate mutually beneficial agreements

    • Arrange meeting appointments with identified potential partners
    • Present the benefits of luxury mobile grooming services to potential partners
    • Discuss how the partnership will enhance both businesses
    • Outline potential collaboration opportunities, such as bundled services or dual promotions
    • Address any concerns or requirements from the partners
    • Agree on financial terms and revenue-sharing models
    • Develop a contract detailing the terms of partnership
    • Ensure legal advice is sought for contract finalisation
    • Schedule regular partnership review meetings
    • Discuss and agree on the communication plan and channels

  • ⛳️ Strategy 3: Promote the partnership to pet owners

    • Develop marketing materials highlighting the new partnership benefits
    • Leverage social media platforms to announce the collaboration
    • Coordinate joint promotions or events with partners
    • Create bundled service packages to attract pet owners
    • Offer exclusive deals or discounts to current clients on partner services
    • Encourage clients to leave reviews about the partnered services
    • Design a referral program to attract new clients to both businesses
    • Engage local pet communities and forums to spread the word
    • Update websites and digital presence to reflect the new partnership
    • Conduct client surveys to gather feedback on the new services
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Strategies and tactics for building Easy & Compelling Discovery on walmart.ca

  • ⛳️ Strategy 1: Enhance category-specific shopping tools

    • Implement advanced filtering options by price, customer ratings, and brand
    • Introduce a 'Best Seller' and 'Top Rated' badge system in each category
    • Develop a category-specific recommendation engine based on browsing and purchase history
    • Create thematic shopping guides and seasonal trends within each category
    • Incorporate video reviews and unboxing videos for top-rated products
    • Launch a live chat feature for product-specific inquiries
    • Deploy user-generated content specific to categories such as customer photos and tips
    • Enable wishlist and registry features tailored for different categories
    • Develop a mobile-friendly interface focused on category navigation
    • Regularly update category landing pages to highlight new arrivals and exclusives

  • ⛳️ Strategy 2: Improve trust and transparency with marketplace businesses

    • Implement a transparent seller rating system based on customer reviews
    • Create detailed seller profiles including company history and policies
    • Establish a 'Verified Seller' programme for high-quality marketplace businesses
    • Develop a mediation and resolution centre for dispute handling
    • Offer educational webinars for sellers on best practices and compliance
    • Include a marketplace guarantee programme for enhanced purchase protection
    • Provide real-time tracking and updates for marketplace orders
    • Encourage sellers to use Walmart fulfillment services for better reliability
    • Highlight top-performing marketplace businesses in a dedicated section
    • Offer regular feedback and analytics reports to sellers to improve their service

  • ⛳️ Strategy 3: Expand and support the seller platform

    • Streamline the seller onboarding process with step-by-step tutorials
    • Develop a detailed seller handbook covering all operational aspects
    • Offer a 24/7 helpline and dedicated account managers for seller support
    • Implement AI-driven tools for inventory and order management
    • Launch a seller community forum for advice and networking
    • Introduce promotional tools allowing sellers to create special offers and discounts
    • Provide detailed analytics on customer behaviour and sales performance
    • Organise quarterly virtual conferences for seller engagement
    • Integrate with popular ecommerce tools like Shopify and Magento
    • Run marketing campaigns to highlight unique products from marketplace sellers
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Strategies and tactics for building a frozen food business

  • ⛳️ Strategy 1: Conduct market research

    • Identify target market demographics and preferences
    • Analyse competitors to understand their strengths and weaknesses
    • Conduct surveys and focus groups to gather consumer feedback
    • Evaluate the latest market trends and demands in frozen foods
    • Research suppliers for raw materials and packaging options
    • Identify potential distribution channels and partners
    • Study local, national, and international regulations for food businesses
    • Estimate market size and growth potential
    • Analyse pricing strategies used in the market
    • Draft a comprehensive market analysis report

  • ⛳️ Strategy 2: Develop a diverse product line

    • Create recipes for high-demand frozen food categories
    • Focus on offering a range of products, including vegetarian and gluten-free options
    • Develop a unique selling proposition (USP) for each product
    • Conduct taste tests to refine product flavours and quality
    • Ensure nutritional information and ingredient transparency
    • Source high-quality ingredients from reputable suppliers
    • Plan sustainable packaging solutions
    • Achieve necessary certifications and food safety compliance
    • Set competitive pricing aligning with value propositions
    • Establish partnerships with chefs or food scientists for product development

  • ⛳️ Strategy 3: Build brand awareness and distribution

    • Develop a brand identity, including logo and packaging design
    • Create a marketing plan to reach target customers
    • Leverage social media platforms to engage with potential customers
    • Establish a professional website showcasing products and ordering information
    • Engage influencers and bloggers to increase visibility
    • Participate in food trade shows and expos
    • Develop relationships with retailers and supermarkets for shelf placement
    • Explore online sales channels and partnerships
    • Implement a loyalty program or promotions to retain customers
    • Gather feedback and adjust marketing strategies accordingly
market-researchbrand-awarenessmarketing-managerproduct-developerresearch-and-developmentmarketing-and-branding
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Strategies and tactics for enhancing Denam Properties' Market Position in 2025

  • ⛳️ Strategy 1: Accelerate brand awareness

    • Deploy billboards at strategic locations in Abuja such as Maitama, Wuse, and Gwarinpa
    • Initiate geo-targeted ad campaigns on platforms like Facebook, LinkedIn, Instagram, and TikTok
    • Publish feature articles and advertisements in top local newspapers, business magazines, and inflight magazines
    • Organise high-profile networking events in partnership with popular venues
    • Initiate a monthly digital newsletter with property updates and real estate insights
    • Partner with lifestyle influencers for brand mentions and reviews
    • Collaborate on articles with recognised business and lifestyle publications
    • Produce professional video promos for social media and YouTube
    • Sponsor high-end events attended by target customers
    • Conduct surveys to gather consumer insights for more targeted messaging

  • ⛳️ Strategy 2: Enhance credibility and trust

    • Develop whitepapers on market trends and distribute through LinkedIn and the company website
    • Create video tours of completed projects with client testimonials for YouTube and social media channels
    • Ensure all communications adhere to ARCON and NESREA standards
    • Engage in thought leadership by hosting webinars or live Q&A sessions
    • Secure certifications and recognitions from relevant industry bodies
    • Develop a customer loyalty program offering exclusive benefits
    • Highlight the track record of timely delivery and quality craftsmanship in all marketing materials
    • Collaborate with well-known architects and builders as brand advocates
    • Create a press kit to distribute to media and potential partners
    • Facilitate direct dialogues with potential clients through VIP days and exclusive site visits

  • ⛳️ Strategy 3: Maximise lead generation and engagement

    • Launch interactive email campaigns with property showcases and call-to-action elements
    • Host exclusive property expos in collaboration with known influencers
    • Distribute branded merchandise at events and expos to increase brand recall
    • Partner with top real estate influencers for content creation and co-hosted virtual tours
    • Utilise CRMs like Mailchimp for segmented and personalised marketing campaigns
    • Incorporate virtual reality tours in marketing materials to engage remote clients
    • Offer personalised investment insights to prospects showing a keen interest
    • Develop cross-promotional campaigns with luxury brands
    • Collect and analyse data to constantly refine engagement tactics
    • Implement retargeting ads for website visitors showing interest in specific properties
real-estatemarketingmarketing-managerbrand-strategistadvertising-teamsales-team
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Strategies and tactics for growing a leading digital marketing institute

  • ⛳️ Strategy 1: Expand course offerings

    • Conduct market research to identify in-demand digital marketing skills
    • Develop new courses based on market needs
    • Collaborate with industry experts for curriculum development
    • Update existing courses with the latest trends and technologies
    • Offer specialised certifications for niche areas
    • Create online webinars and workshops for continuous learning
    • Introduce micro-courses for quick skill acquisition
    • Provide case studies and real-world projects in courses
    • Regularly review and refine course content
    • Offer a flexible learning schedule with part-time and full-time options

  • ⛳️ Strategy 2: Enhance student engagement

    • Implement a robust learning management system
    • Incorporate interactive elements in online courses
    • Foster a community through discussion forums and social media
    • Organise regular virtual meetups and Q&A sessions
    • Provide personalised mentorship programs
    • Offer incentives such as badges and certificates for milestones
    • Collect and act on student feedback regularly
    • Develop a mobile app for easy access to learning materials
    • Host challenges and competitions to apply knowledge
    • Create alumni groups for continued networking and support

  • ⛳️ Strategy 3: Increase brand awareness

    • Craft a compelling brand story and unique value proposition
    • Utilise content marketing to showcase expertise
    • Optimise the institute’s website for search engines
    • Engage in social media marketing on relevant platforms
    • Run targeted advertising campaigns
    • Collaborate with influencers and thought leaders in digital marketing
    • Attend and speak at industry conferences and events
    • Publish success stories and testimonials from past students
    • Partner with businesses for co-branded initiatives
    • Offer free resources such as e-books, whitepapers, and webinars
digital-marketingstudent-engagementcurriculum-developermarketing-strategistcontent-creationstudent-support
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Strategies and tactics for increasing revenue for businesses worldwide

  • ⛳️ Strategy 1: Expand market reach

    • Identify new geographic markets to enter
    • Conduct market research to understand local consumer needs
    • Develop a localisation strategy for products and services
    • Build relationships with local distributors and partners
    • Invest in multilingual customer support
    • Launch targeted marketing campaigns in new regions
    • Utilise social media to build brand awareness in new markets
    • Attend international trade shows to network and showcase offerings
    • Assess profitability and adjust strategies based on regional performance
    • Expand e-commerce channels to reach global consumers

  • ⛳️ Strategy 2: Diversify product offerings

    • Conduct customer surveys to identify unmet needs
    • Analyse competitors' product lines for inspiration
    • Develop prototypes for new products or services
    • Test new offerings with focus groups
    • Launch pilot programmes and gather feedback
    • Continuously iterate on successful pilot products
    • Bundle products to increase average transaction size
    • Cross-sell and upsell complementary products
    • Regularly review sales data to refine the product line
    • Introduce seasonal products to boost sales during peak times

  • ⛳️ Strategy 3: Enhance pricing strategies

    • Perform competitive analysis to understand pricing trends
    • Identify target customer segments for tailored pricing
    • Test different pricing models such as tiered pricing or subscriptions
    • Implement dynamic pricing based on demand
    • Offer time-limited promotions to create urgency
    • Provide discounts for bulk purchases to increase sales volume
    • Communicate value through pricing by clearly outlining benefits
    • Monitor customer feedback on pricing to inform adjustments
    • Evaluate the impact of pricing changes on sales and profitability
    • Regularly review inflation and adjust prices accordingly
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How to track your Business Developer strategies and tactics

Having a plan is one thing, sticking to it is another.

Don't fall into the set-and-forget trap. It is important to adopt a weekly check-in process to keep your strategy agile – otherwise this is nothing more than a reporting exercise.

A tool like Tability can also help you by combining AI and goal-setting to keep you on track.

More strategies recently published

We have more templates to help you draft your team goals and OKRs.

Planning resources

OKRs are a great way to translate strategies into measurable goals. Here are a list of resources to help you adopt the OKR framework:

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